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amika

The Wizard Silicone-Free Detangling Primer

Leave-in / Rich leave-in, heavy

  • Leave-in
  • spray
  • Detangler
  • Also a heat protectant
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size5 fl oz
Price$27.95seen at one store · 5 oz
Price / oz$6.00/ozat 5 oz

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: loveamika.com

Personal fit

Is this right for you?

Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.

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  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

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Same job for less elsewhere

$6.00/oz at 5 oz — more than 77% of the 549 leave-ins , which mostly run $1.25–5.69/oz.

View alternatives

Great for

Heat stylingthe brand states protection to 450°F
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove

Maybe skip if

this product carries a scent
Oily scalp or fine hairthat gets weighed down
Hair that needs proteinthere is none in this list
Very dry hairno humectant appears in the list
Tight budgetsit sits in the upper price tiers

Whether this weight sits well on your hair depends on density, porosity, and how much you already layer — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Slip and detangling Some

Some slip, mostly from esters or silicones rather than conditioners.

Water-binding (humectants) None found

No humectants found — nothing here pulls water into the hair.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Protein None

No protein or amino acids in the list.

Heat protection Stated to 450°F

The brand states a protection temperature — a label claim, not a measurement.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Isododecane solvent The base everything else is dissolved in Softens
Isopropyl Palmitate light ester Light slip without much weight Softens
Isohexadecane solvent The base everything else is dissolved in Softens
Ethylhexyl Olivate light ester Light slip without much weight Softens
Hippophae Rhamnoides (Sea Buckthorn) Fruit OilHippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil oil A small amount of oil for softness Softens
Persea Gratissima (Avocado) Oil oil A small amount of oil for softness Softens
Squalane emollient A softening touch, low in the list Detangles
Tocopheryl Acetate antioxidant Protects the formula Stabilizes
FragranceFragrance/Parfum fragrance The scent Fragrance
Benzyl Benzoate fragrance The scent Fragrance
Hydroxycitronellal fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label. Heavier butters sit in the working part of the list.
Full ingredient list (15)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Isododecane
    General function

    A fast-evaporating carrier that lets oils and polymers spread thinly, then leaves nothing behind.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • solvent
    • emollient
  • 2 Isopropyl Palmitate
    General function

    A light ester that spreads quickly and leaves a smooth, non-greasy feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 3 Isohexadecane
    General function

    A light, quickly evaporating carrier that spreads silicones and oils thinly, then leaves.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • solvent
    • emollient
  • 4 Ethylhexyl Olivate
    General function

    A light olive-derived ester used as a plant alternative to silicone slip.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 5 Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil · Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil
    General function

    A deep orange fruit oil used in small amounts for antioxidants and shine.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
    • antioxidant
  • 6 Persea Gratissima (Avocado) Oil
    General function

    A rich oil used in masks and heavier creams for softness on coarse or dry hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 7 Squalane
    General function

    The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    PubChem
    • emollient
    • conditioning agent
  • 8 Tocopheryl Acetate
    General function

    A stable form of vitamin E used to keep the oils in a formula from oxidising. It is used at fractions of a percent.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • antioxidant
    • vitamin
  • 9 Fragrance · Fragrance/Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 10 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 11 Hydroxycitronellal
    General function

    A soft floral fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 12 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 13 Citronellol
    General function

    A rose-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 14 Coumarin
    General function

    A sweet, hay-like fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 15 Geraniol
    General function

    A rose-scented fragrance component, listed on its own because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 7 emollients
  • 7 fragrances
  • 6 named fragrance allergens
  • 2 solvents
  • 2 light esters
  • 2 oils
  • 2 antioxidants
  • 1 conditioning agent
  • 1 vitamin
  • 1 declared fragrance

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 5 oz

Seen at $27.95 1 store · checked Aug 22
Show the price ladder
Where we’ve seen it2 listings · 2 stores
  • Target
    $27.95
    5 oz · $5.59/oz
    Aug 22Lowest per oz
  • Brand website
    $32.00
    5 oz · $6.40/oz
    Aug 22

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $27.95 is the price we have observed for the 5 oz. We need three stores before we call a price commonly seen.
  3. About $12 is what leave-ins typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.

Formula

Formula score
6 of 10

Sold through salons at a price 5 products that do the same job undercut — the distribution is part of what you are paying for.

How the score is counted
  • 5 products that do the same job cost less per ounce
  • Costs more per ounce than 77% of the 549 leave-ins we’ve priced
  • No conditioning agents up front in the formula
  • Reviewers mention 3 things they like about how it performs
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • A humectantBinds water into the hair.2 pts
  • A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Eva NycSame function Mane Magic 10-in-1 Hair Primer $2.90/oz $3.10/oz less
  • Protein-free
  • Rich
  • Silicone-free
Differs
  • Masstige tier
Compare
Camille RoseClose function Temp Tamer $2.99/oz $3.01/oz less
  • Heat protect
  • Protein-free
  • Rich
Function
  • Needs detergent to remove
Also
  • Mint scent
  • Prestige tier
Compare
AttitudeLowest cost per oz Hair Detangler Spray $0.75/oz $5.25/oz less
  • Protein-free
  • Curly method
  • Silicone-free
· Close function
Function
  • Water-binding (humectants)
  • Weight on the hair
Also
  • Vegan
  • Masstige tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for curly to coily hair

Final decision

Should you buy it?

Good for the right person, not the lowest cost
Best user

People who blow-dry or flat-iron who want heat protection and a protein-free formula

Biggest tradeoff

Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or soft, over-stretchy hair that needs protein

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

0
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Heat protect, detangle, + reduce frizz

Nothing in the list reads as a slip system.

  • Squalane
Stated by brand

Can’t be confirmed from label.

Cuts down on blow dry time

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

Detangles and reduces frizz on all hair types

Nothing in the list reads as a slip system.

  • Squalane
Stated by brand

Can’t be confirmed from label.

Protects hair against heat up to 450F

Our library captures this as a heat protectant, but thermal protection is measured in a lab, not read off a list.

Partly supported

Sold for hot tools; untestable here.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Good for fine/oily hair prone to product buildup

fine/oily hair

Praised as silicone-free alternative for low-poo/curly routines

curly-method users

Effective detangling without buildup

Lighter finish than the original silicone version

More from amika

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 8 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.