No Nothing Sensitive Moisture Mask — front of package

No Nothing

Sensitive Moisture Mask

Mask / Light treatment, lean

Mask / treatment
cream
Sulfate-free
Protein-free
Vegan · brand states
Cruelty-free · brand states

Size5.1 fl oz

Price$26seen at one store · 5.1 oz

Price / oz$5.61/ozat 5.1 oz

Where to buy3 stores · $26.00–31.24

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

“Fragrance-free intensively moisturizing hair mask with no fragrance added” (Brand page)

Manufacturer page: nonothing.us

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Oils and butters None Not in your profile

Slip / detangling High Not in your profile

Weight on hair Light Not in your profile

Fragrance None listed Not in your profile

Protein None Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Scent Unscented Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Vegan · brand statesCruelty-free · brand states Not in your profile

Animal-derived ingredients Vegan · brand states Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 17 ingredientsAbout average Not in your profile

Price tier Salon Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Priced above most masks and treatments

$5.61/oz at 5.1 oz, more than 75% of the 576 masks and treatments , which mostly run $1.80–5.62/oz.

Price and stores

Great for

no fragrance (parfum) on the label

free of strong smells

Protein-sensitive hairthat stiffens when protein is added

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Fine hairthat flattens under most products

Maybe skip if

Curly-method routinesthese silicones need a detergent to remove

Hair that needs proteinthere is none in this list

Dry or very humid airwhere heavy humectants work against you

Coarse, very dry hairthis is a light formula for its category

Tight budgetsit sits in the upper price tiers

If scent matters to younothing is added here

Whether your hair needs moisture, protein or bond repair right now depends on its damage history and how it behaves wet. The consultation finds out which.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters None

No oils or butters in the list.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua	solvent	The base everything else is dissolved in	Neutral
Cetearyl Alcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
Behenamidopropyl Dimethylamine	conditioning agent	Conditions and softens so hair combs through	Detangles
Dipalmitoylethyl Hydroxyethylmonium Methosulfate	conditioning agent	Conditions and softens so hair combs through	Detangles
Lactic Acid	pH adjuster	Fine-tunes the pH	Moisturizes
Silicone Quaternium-18	silicone	A little smoothing and shine	Buildup
Guar Hydroxypropyltrimonium Chloride	conditioning agent	Adds slip, lower in the list	Detangles
Ceteareth-20	emulsifier	Stabilises the mix	Stabilizes

What the list leaves out, and what it carriesNo sulfates, drying alcohols, or fragrance. Protein-free: this is built for moisture rather than for strengthening. The silicones here need a detergent wash to come off. Recorded as vegan and cruelty-free.

Full ingredient list (17)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · Aqua

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Behenamidopropyl Dimethylamine

General function
A light conditioning agent favoured in silicone-free formulas for slip and detangling.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
4 Dipalmitoylethyl Hydroxyethylmonium Methosulfate

General function
A biodegradable conditioning agent used for detangling in rich conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
5 Lactic Acid

General function
An acid used to set pH and, in scalp products, to loosen flakes.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- pH adjuster
- humectant
- exfoliant
6 Silicone Quaternium-18

General function
A conditioning silicone that clings to damaged areas and survives rinsing.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
7 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
8 Ceteareth-20

General function
An emulsifier that holds oil and water together in a conditioner or cream.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- emulsifier
9 Sodium Benzoate
- preservative
10 Trideceth-6
- emulsifier
- solubilizer
11 Cetyl Hydroxyethylcellulose

General function
A cellulose thickener with a fatty tail, so it thickens and leaves a conditioning film at once.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
12 Saccharide Isomerate
- humectant
13 Potassium Sorbate
- preservative
14 Trideceth-12
- emulsifier
- solubilizer
15 Phenoxyethanol
- preservative
16 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
17 Sodium Citrate

General function
Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster
- hard-water chelator

What the whole list adds up to

4 conditioning agents
3 pH adjusters
3 emulsifiers
3 preservatives
2 thickeners
2 humectants
2 film formers
2 gums
2 solubilizers
2 hard-water chelators
1 solvent
1 fatty alcohol
1 emollient
1 exfoliant

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5.1 oz

Seen at $26 lowest of 2 stores · checked Oct 17

Good value under $24 Under $4.74/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $24 line; products that do this job typically go for about $25 at this size.

Show the price ladder

Price for 5.1 ozlower is better

Where we’ve seen it3 listings · 3 stores

No nothing Very Sensitive
$26.00

5.1 oz · $5.10/oz

Oct 17Lowest per oz
No Nothing (nonothing.us)
$26.00

5.1 oz · $5.10/oz

Oct 15
Four Reasons
$31.24

5.1 oz · $6.13/oz

Oct 17

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

5.1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $26 is the price we have observed for the 5.1 oz. We need three stores before we call a price commonly seen.
Good value under $24 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.74/oz; at 5.1 oz that is $24. Under that line you are paying less than most of them.
About $25 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5.1 oz.

Formula

Formula score

4 of 10

It costs more per ounce than 75% of the 576 masks and treatments we’ve priced, and the formula leaves out rich emollients, which most of the format carries.

How the score is counted

1 products we score as doing the same job cost less per ounce
Costs more per ounce than 75% of the 576 masks and treatments we’ve priced
No rich emollients in the formula
No protein or amino acids either

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

L'Oreal ProfessionnelLowest cost per oz Serie Expert Absolut Repair Molecular Mask $3.99/oz $1.62/oz less

Protein-free
Lightweight
Quick

· Close function

Function: Film formers
Also: 8.5 oz bottle
Sold in drugstores and mass retail

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

An above-range pick for the hair it suits

Best user

People sensitive to fragrance, for a formula with no added fragrance and a product with no scent

Biggest tradeoff

Not ideal for curly-method routines, soft, over-stretchy hair that needs protein, or very dry or very humid climates

Best alternative if not

L'Oreal Professionnel Serie Expert Absolut Repair Molecular Mask for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

No fragrance, No dryness, No rough & crunchy hair, Nothing unnecessary

No fragrance is listed.

—

Supported

Safer for scent-sensitive scalps.

Best for dry, brittle, coarse, or chemically treated hair with sensitive scalps

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
2 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-10-17.
Ingredient references are linked for 6 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-10-17.