long-lasting hold
Synthetic hold polymers are present.
- VP/VA Copolymer
- Acetyl Triethyl Citrate
- Amp-Isostearoyl Hydrolyzed Wheat Protein
Supported
Structure that lasts the day.
Product image coming soon
Moroccanoil
Dry Texture Spray
Styler / Texture spray, strong-hold
- Styler
- texture spray
- aerosol
- Sulfate-free
- Strong hold
- Curly-method
- Cruelty-free · PETA-listed
Size5.4 fl ozmost listed · 2 sizes
Price$15seen at one store · 5.4 oz
Price / oz$7.65/ozat 5.4 oz
Where to buy2 stores · 2 sizes
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Strength: Strong
Listing used for research: ulta.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
Straight–Wavy
Not in your profile
Moisture level
Moderate
Not in your profile
Hold (as stated)
Strong
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
Low
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
ScentedStrong strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
High
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pressurised can
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
Present
Not in your profile
Ingredient list
20 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Ulta · Sephora +1Widely sold
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Same job for less elsewhere
$7.65/oz at 5.4 oz — more than 93% of the 58 texture sprays , which mostly run $3.32–5.98/oz.
Great for
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Matte, textured stylesabsorbent powders do the mattifying
Sun and colour fadea UV filter is in the list
Easy to findsold through several channels
Maybe skip if
this product carries a strong scent
Very dry or damaged hairit contains fast-drying alcohol
Soft, touchable finishesthe brand states a firm hold
Silicone-free routinesit does contain silicones — the water-soluble kind
Aerosol avoidancethis is a pressurised can
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Strong
A strong hold, as stated by the brand.
Hold system
Mixed
Gums and synthetic polymers together.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Oil absorption
High
Absorbent powders or starches high in the list.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Fast-drying alcohol
High in the list
Fast-drying alcohol in the first three ingredients.
Needs detergent to remove
Rinses with water
The silicones here are the water-soluble kind.
Fragrance
Prominent
Fragrance sits in the first eight ingredients — a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Hydrofluorocarbon 152a | propellant | Pushes the product out of the can | Neutral |
| Butane | propellant | Pushes the product out of the can | Neutral |
| Alcohol Denat.SD Alcohol 40-B (Alcohol Denat.) | drying alcohol | Sets the style fast — the same reason it can read dry | Drying |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| Zeolite | mineral | Adds texture or opacity | Neutral |
| Isobutane | propellant | Pushes the product out of the can | Neutral |
| Argania Spinosa Kernel OilArgania Spinosa (Argan) Kernel Oil | oil | Softens the film so it does not set hard | Softens |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| PEG/PPG-17/18 Dimethicone | emulsifier | Stabilises the mix | Shine |
| Amp-Isostearoyl Hydrolyzed Wheat Protein | conditioning agent | Adds slip, lower in the list | Protein |
| Hexamethylindanopyran | fragrance | The scent | Fragrance |
| Linalyl Acetate | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates. Contains fragrance. Pressurised aerosol. Chelators for hard water.
Full ingredient list (20)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Hydrofluorocarbon 152a
General function
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
2
Butane
General function
A pressurised gas that pushes an aerosol out of the can and evaporates immediately.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
3
Alcohol Denat.
· SD Alcohol 40-B (Alcohol Denat.)
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
May not suitVery dry or highly damaged hairIt evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
- drying alcohol
- solvent
-
4
VP/VA Copolymer
General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
5
Zeolite
General function
A porous mineral used to absorb oil and, in some products, to trap odour.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- mineral
- powder
-
6
Isobutane
General function
A pressurised gas that pushes an aerosol out of the can and evaporates on contact.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- propellant
-
7
Argania Spinosa Kernel Oil
· Argania Spinosa (Argan) Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Fragrance
· Parfum/Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
9
Water
· Aqua/Water/Eau
- solvent
-
10
Acetyl Triethyl Citrate
General function
A plasticiser that keeps a hold film flexible instead of brittle.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- light ester
- film former
-
11
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
12
PEG/PPG-17/18 Dimethicone
General function
A water-soluble silicone that smooths and helps other silicones spread, without the build-up concern.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitBuild-up-sensitive routinesThe PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairDelivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
- emulsifier
- silicone
- water-soluble silicone
-
13
Amp-Isostearoyl Hydrolyzed Wheat Protein
General function
A protein given a positive charge so it deposits where hair is damaged. It conditions and adds temporary firmness in one ingredient.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- conditioning agent
- film former
- protein
- hydrolysed protein
-
14
Methoxycinnamidopropyl Hydroxysultaine
General function
A mild secondary cleanser. It boosts foam and softens the effect of the stronger detergent it is paired with.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitGray, silver, or brass-prone hairSunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
- amphoteric cleanser
- secondary cleanser
- cleanser
- UV filter
-
15
Benzoic Acid
- preservative
-
16
EDTA
General function
Binds hard-water metals so they cannot dull hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
17
Phenoxyethanol
- preservative
-
18
Hexamethylindanopyran
General function
A synthetic musk used as a long-lasting fragrance base note.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
19
Linalyl Acetate
General function
A lavender-like fragrance component, related to linalool and listed for the same allergen reason.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
20
Tetramethyl Acetyloctahydronaphthalenes
General function
A synthetic musk or woody-amber note used as a fragrance base.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
What the whole list adds up to
- 4 fragrances
- 3 propellants
- 3 film formers
- 2 solvents
- 2 preservatives
- 1 drying alcohol
- 1 polymer
- 1 mineral
- 1 powder
- 1 oil
- 1 emollient
- 1 declared fragrance
- 1 light ester
- 1 humectant
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 5.4 oz
Seen at
$15
Good value under
$15
Priced above the products that do the same job. Stores sell it above the $15 line; products that do this job typically go for about $17 at this size.
Sizes
1.6 oz
$15
$9.38/oz
5.4 ozmost listed
$32
$5.93/oz
The 5.4 oz costs 37% less per ounce than the 1.6 oz.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
5.4 ozmost listedBest per ounce
-
Ulta
$32.005.4 oz · $5.93/ozAug 27Lowest per oz
1.6 oz
-
Bloomingdale's
$15.001.6 oz · $9.38/ozAug 30Lowest per oz
-
Ulta
$32.00Aug 25
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 5.4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $15 is the price we have observed for the 5.4 oz. We need three stores before we call a price commonly seen.
- Good value under $15 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.84/oz; at 5.4 oz that is $15. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $17 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5.4 oz.
Formula
7
Formula score
7 of 10
It costs more per ounce than 93% of the 58 texture sprays we’ve priced, and 4 formulas we score as close matches cost at least a quarter less per ounce.
How the score is counted
- 4 products we score as doing the same job cost less per ounce
- Costs more per ounce than 93% of the 58 texture sprays we’ve priced
- No no drying alcohol in the first three in the formula
- Reviewers mention 4 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
NexxusClosest function
Air Shape Workable Hold Texture Spray
$3.06/oz $4.59/oz less
- Curly method
- Lightweight
- Flexible hold
- Function
- Also
Kristin EssLowest cost per oz
Dry Finish Working Texture Hair Spray
$2.17/oz $5.48/oz less
- Curly method
- Lightweight
- Function
- Also
OribeClose function
Dry Texturizing Spray
$3.06/oz $4.59/oz less
- Protein-free
- Curly method
- Lightweight
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Similar results available for lessBest user
Curly-method routines who want a curly-method-compatible formula and defined, clumped curls
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, very dry or high-damage hair, or anyone who wants a soft, touchable finish
Best alternative if not
Consider Nexxus Air Shape Workable Hold Texture Spray, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
3
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
no-slip, gritty finish
Conditioning agents are present, but low in the list.
- PEG/PPG-17/18 Dimethicone
- Amp-Isostearoyl Hydrolyzed Wheat Protein
Partly supported
A little slip, not a lot.
touchable, non-sticky texture
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- VP/VA Copolymer
- Argania Spinosa Kernel Oil
- Acetyl Triethyl Citrate
Supported
Natural movement without stiffness.
volumizing
It reads light on the strand, which is what volume claims depend on.
- VP/VA Copolymer
- Acetyl Triethyl Citrate
- Amp-Isostearoyl Hydrolyzed Wheat Protein
Supported
Leaves room for lift.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Revives straight fine hair that looks flat after a few hours, without buildup
5-star Ulta reviewer with straight fine hairSmells amazing and gets frequent compliments
5-star Ulta reviewerGives a perfect spray for texture, would repurchase repeatedly
5-star Ulta reviewerSuper long-lasting hold with no white residue
5-star Ulta reviewerFragrance is overpoweringly strong, lingers in the bathroom for a week
1-star Ulta reviewerMore from Moroccanoil
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 3 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.