Bring weak or brittle hair back from the brink
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Mielle Organics · Rosemary Mint Strengthening
Rosemary Mint Strengthening Shampoo
Shampoo / Clarifying, deep-cleaning
- Shampoo
- Sulfate-free
- Silicone-free
- Protein-free
- Not vegan · ingredient list
Size12 fl oz
Price$10–11commonly seen · 12 oz
Price / oz$0.92/ozat 12 oz
Where to buy7 stores · $9.97–18.98
Scent:
Notes: floral, herbal, mint.
Manufacturer page: mielleorganics.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Cleansing strength
Strong
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Mint & herbal · FloralStrength not recorded
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Sulfates
None listed
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
Present
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not vegan · ingredient list
Not in your profile
Animal-derived ingredients
Not vegan · ingredient list
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
31 ingredientsA long list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Brand website · Target
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$0.92/oz at 12 oz — less than 70% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Fast-oiling scalpsthat need a real reset wash
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Maybe skip if
this product carries a scent
Dry or damaged haira strong detergent system strips as it cleans
Hair that needs proteinthere is none in this list
Vegan and cruelty-freeour record does not support both claims here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
Strong
Removes oil, buildup, and most residue — a reset wash.
Expected lather
High
Thick foam that spreads quickly through the hair.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Water-binding (humectants)
Moderate
Humectants in the working part of the formula.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
Chelators present
Chelators are present — they bind hard-water and pool minerals.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
None
No protein or amino acids in the list.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua, Eau) | solvent | The base everything else is dissolved in | Neutral |
| Sodium C14-16 Olefin Sulfonate | olefin sulfonate cleanser | — | Cleanses |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Polyquaternium-7 | conditioning agent | Puts conditioning back as it washes | Detangles |
| Cocamide MIPA | secondary cleanser | Softens the main detergent | Cleanses |
| Glycol Stearate | opacifier | Makes the product look creamy | Softens |
| Polyquaternium-10 | conditioning agent | Puts conditioning back as it washes | Detangles |
| Panthenol | humectant | Pulls water into the hair | Detangles |
| Mentha Piperita (Peppermint) Oil | botanical extract | A trace plant extract | Fragrance |
| Rosmarinus Officinalis (Rosemary) Leaf Oil | botanical extract | A trace plant extract | Fragrance |
| Zingiber Officinale (Ginger) Root Oil | fragrance | The scent | Fragrance |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Chelators for hard water.
Full ingredient list (31)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Water (Aqua, Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Sodium C14-16 Olefin Sulfonate
General function
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitBuild-up-sensitive routinesA strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.
May not suitVery dry or highly damaged hairSulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.
- olefin sulfonate cleanser
- cleanser
-
3
Cocamidopropyl Betaine
General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Indian Journal of DermatologyMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
DependsVery dry or highly damaged hairAmong the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Polyquaternium-7
General function
A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
5
Cocamide MIPA
General function
A coconut-derived thickener that stabilises shampoo foam and gives the liquid its body.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
-
6
Glycol Stearate
General function
A wax that makes shampoo look pearly and adds a slightly richer feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- opacifier
- emollient
-
7
Polyquaternium-10
General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
8
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
9
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
10
Mentha Piperita (Peppermint) Oil
General function
Peppermint essential oil, used for scent and the cooling feeling on the scalp.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
11
Rosmarinus Officinalis (Rosemary) Leaf Oil
General function
Rosemary essential oil, used for scent and its traditional scalp reputation.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
12
Disodium EDTA
General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
13
Phytantriol
General function
A conditioning agent used for moisture retention and shine in leave-ins.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- conditioning agent
-
14
Orbignya Oleifera (Babassu) Seed Oil
General function
Babassu oil - solid at cool temperatures, lighter than coconut oil in feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
15
Zingiber Officinale (Ginger) Root Oil
General function
The essential oil of Ginger (Zingiber Officinale). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- botanical extract
-
16
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
17
Equisetum Arvense (Horsetail Grass) Extract
- botanical extract
-
18
Lawsonia Inermis (Henna) Extract
- botanical extract
-
19
Rosmarinus Officinalis (Rosemary) Leaves Extract
- botanical extract
-
20
Anthemis Nobilis Flower Extract
· Anthemis Nobilis (Chamomile) Flower Extract
- botanical extract
-
21
Symphytum Officinale (Comfrey) Leaves Extract
- botanical extract
-
22
Humulus Lupulus (Hops) Extract
- botanical extract
-
23
Urtica Dioica (Nettle) Extract
- botanical extract
-
24
Honey
General function
A natural sugar-based humectant that holds water against the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- botanical extract
-
25
Biotin
- vitamin
-
26
Ricinus Communis (Castor) Seed Oil
General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
27
Phenoxyethanol
- preservative
-
28
Benzoic Acid
- preservative
-
29
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
30
Glycereth-2 Cocoate
General function
A coconut-derived emulsifier that softens a cleansing base.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
31
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
What the whole list adds up to
- 11 botanical extracts
- 6 emollients
- 4 humectants
- 4 fragrances
- 3 oils
- 3 preservatives
- 2 solvents
- 2 cleansers
- 2 secondary cleansers
- 2 conditioning agents
- 2 film formers
- 2 polymers
- 2 conditioning agents
- 2 vitamins
Ingredient list captured 2026-08-21. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 12 oz
Commonly seen
$10–11
Good value under
$10
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $12 at this size.
Show the price ladder
Where we’ve seen it6 listings · 6 stores
-
Brand website
$9.9912 oz · $0.83/ozAug 21Lowest per oz
-
Walmart
$9.9712 oz · $0.83/ozAug 30
-
Nordstrom Rack
$9.9912 oz · $0.83/ozAug 30
-
Ulta Beauty
$10.9912 oz · $0.92/ozAug 30
-
CVS
$10.9912 oz · $0.92/ozAug 30
-
Target
$18.9812 oz · $1.58/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 12 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $10 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $0.86/oz; at 12 oz that is $10. Under that line you are paying less than most of them.
- About $12 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.
Formula
9
Formula score
9 of 10
The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.
How the score is counted
- 1 products we score as doing the same job cost less per ounce
- Costs less per ounce than 70% of the 805 shampoos we’ve priced
- Covers 6 of the 7 things a shampoo should do
- Reviewers mention 4 things they like about how it performs
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
African PrideLowest cost per oz
Feel It Formula Strengthening Shampoo
$0.61/oz $0.31/oz less
- Sulfate-free
- Protein-free
- Deep clean
- Function
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Colour-treated hair, looking for washing without sulfates and a protein-free formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, dry or damaged hair, or soft, over-stretchy hair that needs protein
Best alternative if not
African Pride Feel It Formula Strengthening Shampoo, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Formulated without parabens, sulfates, paraffins, mineral oil, or DEA
No sulfate detergents appear in the ingredient list.
—
Supported
Gentler on colour and coils.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Cleanses effectively without stripping hair
Works well across a range of hair textures and conditions
Frequently purchased alongside other Rosemary Mint line items (leave-in, scalp oil), suggesting satisfaction across the full system
Seen as good value for the price point
More from Mielle Organics
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (4 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 9 of 20 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.