Skip to main content
L'Oreal Paris · Hyaluron Pure

Elvive Hyaluron + Pure 72H Rehydrating Conditioner

Conditioner / Light rinse-out, detangling

  • Conditioner
  • Sulfate-free
  • Protein-free
  • Moisture-rich
Size12.6 fl ozusual store size · 4 sizes
Price$5.49 Good valueseen at one store · 12.6 oz · from $0.37/oz in the 26.5 oz
Price / oz$0.44/ozat 12.6 oz
Where to buy6 stores · 4 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

“Infused with a refreshing fragrance of bright berries, cherry blossom, sweet vanilla, and sandalwood, this conditioner is a sensory delight” (Brand page)

Manufacturer page: lorealparisusa.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 21 factors we check.
  • A personalized routine built around your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

Start your consultation

Lower cost than most conditioners

$0.44/oz at 12.6 oz, less than 93% of the 1119 conditioners , which mostly run $0.94–3.41/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Fine hairthat flattens under most products
Matte, textured stylesabsorbent powders do the mattifying
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Very dry or damaged hairit contains fast-drying alcohol
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Coarse, very dry hairthis is a light formula for its category

Whether this much richness suits you depends on your strand thickness, porosity and how easily your hair goes flat. We work that out in the consultation.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Oils and butters None

No oils or butters in the list.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Protein None

No protein or amino acids in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Hard-water defence None

No chelating agent in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Glycerin humectant Pulls water into the hair Moisturizes
Cetearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Distarch Phosphate starch Soaks up oil and adds grip Neutral
Quaternium-87 conditioning agent Conditions and softens so hair combs through Detangles
Dimethicone silicone Smooths the cuticle and adds shine Buildup
CI 17200CI 17200/Red 33 colourant Colours the product, not the hair Neutral
Blue 1CI 42090/Blue 1 colourant Colours the product, not the hair Neutral
Salicylic Acid active A secondary active Active
Amodimethicone silicone A little smoothing and shine Buildup
Isopropyl Alcohol drying alcohol A small amount, for fast drying Drying
FragranceParfum/Fragrance fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (24)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 3 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Role in this product type

    In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

    BASF
    • fatty alcohol
    • emollient
    • thickener
  • 4 Distarch Phosphate
    General function

    A modified starch. It soaks up oil and water and leaves a dry, slightly grippy feel, which is what puts starches in dry shampoos and texture products.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • absorbent
  • 5 Quaternium-87
    General function

    A plant-derived conditioning agent used for slip and static control.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    • conditioning agent
  • 6 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 7 CI 17200 · CI 17200/Red 33
    General function

    A certified colour that tints the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
  • 8 Blue 1 · CI 42090/Blue 1
    General function

    A certified colour that tints the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • colourant
    • direct dye
    • blue dye
  • 9 Lactic Acid
    General function

    An acid used to set pH and, in scalp products, to loosen flakes.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • pH adjuster
    • humectant
    • exfoliant
  • 10 Sodium Hyaluronate
    General function

    A large water-binding molecule that sits on the surface holding moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    • humectant
  • 11 Phenoxyethanol
    • preservative
  • 12 Steareth-6
    • emulsifier
  • 13 Acetic Acid
    General function

    Vinegar acid, used in tiny amounts to bring the formula to an acidic pH so the cuticle lies flat.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 14 Peg-150/Decyl Alcohol/Smdi Copolymer
    • emulsifier
  • 15 PEG-100 Stearate
    • emulsifier
  • 16 Behentrimonium Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    DependsVery dry or highly damaged hair

    Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 17 Trideceth-10
    • emulsifier
    • solubilizer
  • 18 Trideceth-3
    • emulsifier
  • 19 Chlorhexidine Digluconate
    • preservative
  • 20 Salicylic Acid
    • active
    • exfoliant
  • 21 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 22 Amodimethicone
    General function

    A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    International Journal of Trichology
    • silicone
    • conditioning agent
    • film former
  • 23 Isopropyl Alcohol
    General function

    A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    PubChem
    • drying alcohol
    • solvent
  • 24 Fragrance · Parfum/Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 5 emulsifiers
  • 4 humectants
  • 3 solvents
  • 2 emollients
  • 2 conditioning agents
  • 2 silicones
  • 2 conditioning agents
  • 2 colourants
  • 2 pH adjusters
  • 2 exfoliants
  • 2 preservatives
  • 1 fatty alcohol
  • 1 thickener
  • 1 starch

Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 12.6 oz

Seen at $5.49 1 store · checked Oct 22
Good value under $8 Under $0.62/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $8 line, and products that do this job typically go for about $15 at this size.

Sizes

12.6 ozusual store size
$5.49
$0.44/oz
13.5 oz
$6.99
$0.52/oz
26.5 oz
$9.47
$0.37/oz
28 oz
$9–11
$0.37/oz

The 26.5 oz costs the least per ounce, 29% less than the 13.5 oz.

Show the price ladder
Where we’ve seen it8 listings · 5 stores

12.6 ozusual store size

  • CVS
    $5.49
    12.6 oz · $0.44/oz
    Oct 22Lowest per ozSale · was $6.59

13.5 oz

26.5 oz

  • Walmart
    $9.47
    26.5 oz · $0.36/oz
    Aug 30Lowest per oz
  • Target
    $9.99
    26.5 oz · $0.38/oz
    Aug 30

28 ozBest per ounce

  • Walmart
    $9.47
    28 oz · $0.34/oz
    Oct 22Lowest per oz
  • Target
    $9.49
    28 oz · $0.34/oz
    Oct 22
  • Hy-Vee
    $10.99
    28 oz · $0.39/oz
    Aug 30
  • CVS
    $10.99
    28 oz · $0.39/oz
    Aug 30

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12.6 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $5.49 is the price we have observed for the 12.6 oz. We need three stores before we call a price commonly seen.
  3. Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.62/oz; at 12.6 oz that is $8. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $15 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12.6 oz.

Formula

Formula score
10 of 10

This formula covers the systems a conditioner is built around, and it costs less per ounce than most of the conditioners we have researched.

How the score is counted
  • Costs less per ounce than 93% of the 1119 conditioners we’ve priced
  • Covers 6 of the 6 things a conditioner should do
  • Reviewers mention 3 recurring complaints
  • Drugstore tier, sold at Target and Grocery / mass
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

dpHUEClosest function Gloss+ Toning Green $6.00/oz $5.56/oz more
  • Protein-free
  • Alcohol-free
  • Medium weight
Function
  • Weight on the hair
  • Film formers
Also
  • Prestige tier
  • 6.5 oz bottle
Compare
Paul MitchellLowest cost per oz Clear Essential Conditioner $1.70/oz $1.26/oz more
  • Fragrance-free
  • Unscented
  • Protein-free
· Related function
Function
  • Toning dye
  • Film formers
Also
  • Unscented
  • Cruelty-free
  • 2.5 oz bottle
Compare
KerastaseClose function Première Fondant Repairing Conditioner $7.69/oz $7.25/oz more
  • Lightweight
Function
  • Toning dye
  • Protein
Also
  • Prestige tier
  • 6.8 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Good for the right person
Best user

Hair that stiffens on protein, looking for a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
72 hours of purified roots and hydrated lengths

The detergent system is gentle; it is unlikely to clear heavy build-up on its own.

  • Lactic Acid
  • Behentrimonium Chloride
  • Salicylic Acid
Potential conflict

Too gentle for real build-up.

Instantly restores moisture without weighing hair down

Humectants or rich emollients sit in the first eight ingredients.

  • Glycerin
  • Cetearyl Alcohol
  • Dimethicone
Supported

Helps hair feel hydrated.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Pleasant fragrance and hair left soft, shiny, and manageable without feeling greasy

general reviewers

A small number of reviewers report noticeably increased hair shedding after switching to this system

general reviewers

A subset of reviewers report increased oiliness rather than the advertised oil control

reviewers with oily scalp

Some reviewers report scalp irritation or breakouts after use

reviewers with sensitive scalp

More from L'Oreal Paris

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (0 manufacturer or regulatory, 3 retailer, 1 editorial), last checked 2026-09-22.
  • Ingredient references are linked for 8 of 14 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-19.

Hair Care Consultation

A care plan made for your hair and goals, then follow-up questions and plan updates.

  • Answers to your hair concerns
  • Formula-based product picks
  • Routines for your lifestyle and preferences
  • Updates for weather, needs and goals

$49with 60 days of follow-ups

Start my consultation