sulfate-free
No sulfate detergents appear in the ingredient list.
—
Supported
Gentler on colour and coils.
L'Oreal Paris Elvive
EverPure Sulfate Free Bond Repair+ Pre-Shampoo Treatment
Mask / Weekly treatment, lean
- Mask / treatment
- Sulfate-free
- Silicone-free
- Protein-free
Size5.1 fl oz
Price$11–13commonly seen · 5.1 oz
Price / oz$2.55/ozat 5.1 oz
Where to buy6 stores · $9.97–13.79
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: target.com
Personal fit
Is this right for you?
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- Every product matched against your hair across the 21 factors we check.
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- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
None
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 21 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
Moderate
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
18 ingredientsAbout average
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Grocery / massOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$2.55/oz at 5.1 oz — less than 60% of the 347 masks and treatments , which mostly run $1.63–5.74/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Maybe skip if
this product carries a scent
Very dry or damaged hairit contains fast-drying alcohol
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe have it recorded in one channel only
Wash day
How it fits into wash day
Read from the product’s own directions on the date shown. A step the label leaves out is shown as not stated, never filled in.
- When
- Before shampoo — Bond-care treatment (manufacturer claim)
- Start on
- damp hair
- Where
- lengths
- Label wait
- 5–10 minutes
- Then
- rinse, then shampoo
- Conditioner after
- the label recommends conditioning after
- How often
- 1–2× a week
- Apply to damp hair prior to shampooing.
- Leave on for 5-10 minutes.
- Rinse thoroughly.
- Follow with EverPure Bond Repair Shampoo and Conditioner.
Browse technique guides (general — not matched to this product’s directions)
Source: retailer page · checked 2026-09-17
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
None
No oils or butters in the list.
Weight on the hair
Medium
Middle of the range — noticeable on fine hair, light on coarse hair.
Protein
None
No protein or amino acids in the list.
Water-binding (humectants)
High
Humectants near the top — water-binding is a headline mechanism here.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Behentrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Stearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Citric Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Cetyl Esters | light ester | A light, silky feel | Softens |
| Sodium Citrate | pH adjuster | Fine-tunes the pH | pH balancer |
| Isopropyl Alcohol | drying alcohol | A small amount, for fast drying | Drying |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Linalool | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates or silicones. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Fast-drying alcohol is in the list.
Full ingredient list (18)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
4
Behentrimonium Chloride
General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairElectrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
5
Stearyl Alcohol
General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
7
Cetyl Esters
General function
A waxy ester blend that replaces spermaceti in creams. It thickens and leaves a smooth, non-greasy finish.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- thickener
-
8
Sodium Citrate
General function
Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
DependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- hard-water chelator
-
9
Isopropyl Alcohol
General function
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
- drying alcohol
- solvent
-
10
Fragrance
· Parfum/Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
11
Phenoxyethanol
- preservative
-
12
Polyquaternium-10
General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
13
Polysorbate 20
- solubilizer
- emulsifier
-
14
Hydroxypropyl Guar
General function
A modified guar gum used to thicken and give a slippery, cushioned feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitMaximum-hold stylingA styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- gum
- thickener
- polymer
-
15
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
16
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
17
Hydroxycitronellal
General function
A soft floral fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
18
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 5 fragrances
- 4 thickeners
- 4 named fragrance allergens
- 3 emollients
- 2 solvents
- 2 fatty alcohols
- 2 conditioning agents
- 2 pH adjusters
- 2 hard-water chelators
- 2 polymers
- 1 humectant
- 1 cleanser
- 1 light ester
- 1 drying alcohol
Ingredient list captured 2026-09-17. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 5.1 oz
Commonly seen
$11–13
Good value under
$8
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $14 at this size.
Show the price ladder
Where we’ve seen it5 listings · 5 stores
-
Walmart
$9.975.1 oz · $1.96/ozSep 17Lowest per oz
-
Target
$10.595.1 oz · $2.08/ozSep 17
-
CJ Olive Young USA
$12.995.1 oz · $2.55/ozSep 17
-
Ulta Beauty
$12.995.1 oz · $2.55/ozSep 17
-
CVS
$13.795.1 oz · $2.70/ozSep 17
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 5.1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 5.1 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.54/oz; at 5.1 oz that is $8. Under that line you are paying less than most of them.
- About $14 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5.1 oz.
Formula
4
Formula score
4 of 10
It costs about what other masks and treatments cost per ounce, but the formula leaves out rich emollients, which most of the format carries.
How the score is counted
- 3 products we score as doing the same job cost less per ounce
- Costs less per ounce than 60% of the 347 masks and treatments we’ve priced
- No rich emollients in the formula
- No protein or amino acids either
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
CHILowest cost per oz
Naturals With Aloe Vera Intensive Hydrating Hair Masque
$1.11/oz $1.44/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
- Wash day
- this one is not a before-shampoo product
Design EssentialsSame function
Almond & Avocado Wash Day Deep Moisture Masque
$1.27/oz $1.28/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
- Wash day
- this one is not a before-shampoo product
Design EssentialsClose function
Honey Crème Moisture Retention Masque
$1.63/oz $0.92/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
- Wash day
- this one is not a before-shampoo product
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein who want a protein-free formula and real detangling slip
Biggest tradeoff
Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or soft, over-stretchy hair that needs protein
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
paraben-free
No parabens appear in the ingredient list.
—
Supported
Preserved without parabens.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Some reviewers describe the formula as thick in texture and strongly scented, though most still say they would recommend it.
Many reviewers say their hair feels noticeably softer and shinier after just a few uses of the pre-shampoo treatment.
Reviewers frequently credit the product with reducing frizz and breakage on color-treated or otherwise damaged hair.
More from L'Oreal Paris Elvive
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- Elvive Glycolic Gloss Shine Boosting Conditioner
- Elvive Hyaluron Plump Hydrating Conditioner
- L'Oreal Paris Elvive Color Vibrancy Protecting Conditioner with Anti-Oxidants
- L'Oreal Paris Elvive Hyaluron Pure Rehydrating Conditioner for Oily Hair
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-09-17.
- Ingredient references are linked for 11 of 15 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-17.