Quick fix for dry hair
Humectants and emollients are present, but lower in the list than the claim implies.
- Cetearyl Alcohol
- C15-19 Alkane
- Behenyl Alcohol
Some hydration, at a low level.
Mask / Moisture treatment, lightly emollient
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: livingproof.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Upper-mid price for a treatment
$5.25/oz at 8 oz — more than 69% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils are present, but low enough to be a finishing touch.
Heavy butters and waxes in the first eight ingredients.
No protein or amino acids in the list.
Humectants appear, but low enough to be a minor part.
Conditioning agents sit high in the list — this is a detangling formula.
A few minutes on the hair before rinsing.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| C15-19 Alkane | emollient | Softens and smooths the strand | Softens |
| Behentrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Behenyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Polyricinoleic Acid | emollient | Softens and smooths the strand | Softens |
| Triolein | light ester | Light slip without much weight | Softens |
| Lauryl/Myristyl Polyricinoleate | light ester | Light slip without much weight | Softens |
| Jojoba Esters | wax | Adds a little grip | Buildup |
| Helianthus Annuus (Sunflower) Seed Wax | wax | Adds a little grip | Buildup |
| Hydrogenated Castor Oil/Sebacic Acid Copolymer | wax | Adds a little grip | Buildup |
| Fragrance | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Listed in the first three ingredients, it is likely a structural part of this formula.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A plant-derived light alkane used as a clean-feeling silicone alternative.
Listed in the first three ingredients, it is likely a structural part of this formula.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A long-chain fatty alcohol that gives rich conditioners their thickness and cushiony feel.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A castor-derived polymer used for tacky grip and gloss in styling balms.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
The main triglyceride in olive oil, used as a rich softening emollient.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
A jojoba-derived wax that gives a soft, cushioned finish and light hold in balms.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
A wax from Sunflower (Helianthus Annuus). Waxes give balms and pomades their firmness and grip, and take a real cleanser to remove.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Waxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
A castor-derived wax polymer that thickens balms and helps a style hold.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Waxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A rich conditioning agent used in masks for heavy slip and a coated finish.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A light solvent and humectant used to dissolve extracts and improve feel.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
A cellulose thickener used for slip and light hold in gels and creams.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A biodegradable hard-water chelator used in place of EDTA.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A gentle preservative helper that also holds a little moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
The essential oil of Citrus Aurantium. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
A cold-pressed citrus oil used for a fresh scent; naturally high in limonene.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
A cold-pressed orange peel oil used for scent. Citrus oils are naturally high in limonene.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
A lemon-scented fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A soft floral fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-scented fragrance component related to geraniol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A lavender-like fragrance component, related to linalool and listed for the same allergen reason.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A pine-scented component of essential oils, declared as part of the fragrance.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A synthetic musk or woody-amber note used as a fragrance base.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8 oz
Priced above the products that do the same job. Stores sell it above the $18 line; products that do this job typically go for about $26 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Both the formula and the price land mid-range: it covers the core of what a treatment does and costs about what masks and treatments cost per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision
Hair that stiffens on protein, looking for a protein-free formula and real detangling slip
Not ideal for anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes
Consider JVN Nurture Intense Hydration Mask, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Quick fix for dry hair
Humectants and emollients are present, but lower in the list than the claim implies.
Some hydration, at a low level.
90% felt smoother and more moisturized hair after 1 use
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Protects against dryness for up to 3 washes
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Smooths ends and tames flyaways
Possible from silicones or film formers, but not something the list targets.
May help, but not a primary focus.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Hair feels soft, weightless, and healthier after use
Aggregate review theme, ~65% of reviewers (4.55/5 stars, 29 reviews)Waves and curls look healthier and silkier after use
Reviewer quote: "My hair feels soft and silky, and my waves look great!"Effective, non-greasy mask with no heavy residue
Reviewer quote: "A mask that didn't leave my hair heavy and dark. Did the job with no residue."Some reviewers report mixed/inconsistent results over repeated use
Aggregate review theme noted in retailer review summary