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L'anza

Healing Curls Butter Whip

Styler / Curl cream, mixed-hold

  • Styler
  • curl cream
  • Sulfate-free
  • Cruelty-free · PETA-listed
Size168 mlusual store size · 2 sizes
Price$33.90seen at one store · 5.41 oz
Price / oz$6.27/ozat 5.41 oz
Where to buy2 stores · 2 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

Start your consultation

Priced above most curl creams

$6.27/oz at 5.41 oz, more than 81% of the 228 curl creams , which mostly run $1.35–5.22/oz.

Price and stores

Great for

Protein-hungry hairthat stretches and stays stretched when wet
Maximum slipfor hair that tangles the moment it is wet
Curl definitionfilm formers hold a clump together
Coarse or dry hairthat absorbs everything you give it
Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Protein-sensitive hairthat goes stiff or straw-like on protein
Oily scalp or fine hairthat gets weighed down
Aerosol avoidancethis is a pressurised can
Picking it up locallywe’ve only seen it sold in one channel

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Oil absorption Some

Absorbents appear, low in the list.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWATER (AQUA) solvent The base everything else is dissolved in Neutral
Polyquaternium-69 conditioning agent Conditions and softens so hair combs through Detangles
Isobutane propellant Pushes the product out of the can Neutral
VP/VA Copolymer film former Lays down the film that holds a shape Holds
Hydrolyzed Vegetable Protein film former Lays down the film that holds a shape Protein
Hydrolyzed Pea Protein film former Lays down the film that holds a shape Protein
Mangifera Indica (Mango) Seed Butter butter The heavy softener that makes it rich Heavy
Theobroma Grandiflorum (Cupuacu) Seed ButterTHEOBROMA GRANDIFLORUM SEED BUTTER butter The heavy softener that makes it rich Heavy
Dimethiconol Meadowfoamate silicone A little smoothing and shine Buildup
Zinc PCA humectant Adds a little water-binding Active
FragranceFRAGRANCE (PARFUM) fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. Protein sits high: this is a strengthening step rather than a moisture one. Fragrance is on the label. Heavier butters sit in the working part of the list.
Full ingredient list (37)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · WATER (AQUA)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Polyquaternium-69
    General function

    A humidity-resistant styling polymer used in anti-frizz sprays and creams.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
  • 3 Isobutane
    General function

    A pressurised gas that pushes an aerosol out of the can and evaporates on contact.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    PubChem
    • propellant
  • 4 VP/VA Copolymer
    General function

    A hold polymer that dries to a clear film. It sets the style and washes out with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 5 Hydrolyzed Vegetable Protein
    General function

    A general plant protein blend used for strength and body; the silanetriol form binds more firmly.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 6 Hydrolyzed Pea Protein
    General function

    A plant protein used for strength claims in vegan formulas.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 7 Mangifera Indica (Mango) Seed Butter
    General function

    A plant butter that is slightly lighter than shea, used in curl creams.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
  • 8 Theobroma Grandiflorum (Cupuacu) Seed Butter · THEOBROMA GRANDIFLORUM SEED BUTTER
    General function

    Cupuacu butter, a rich butter that holds water unusually well for its weight.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
  • 9 Moringa Oleifera Seed Oil
    General function

    A stable, light oil used for softness and shine.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 10 Cysteine · CYSTEINE HCL
    General function

    A sulfur amino acid from hair protein, used in repair-positioned formulas.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    • amino acid
  • 11 Silybum Marianum Seed Extract
    • botanical extract
  • 12 Helianthus Annuus (Sunflower) Seed Oil
    General function

    A light, widely used oil that softens without much weight.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    DependsVery dry or highly damaged hair

    It works on the surface. In the comparison that established coconut oil's penetration, sunflower oil did not reduce protein loss from washing — its fatty acids are bulkier and less linear. It softens and smooths; it does not reinforce the fibre.

    International Journal of Trichology
    • oil
    • emollient
  • 13 Limnanthes Alba (Meadowfoam) Seed Oil
    General function

    A very stable oil that forms a light, non-greasy protective layer.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 14 Urtica Dioica (Nettle) Extract
    • botanical extract
  • 15 Malva Sylvestris (Mallow) Flower Extract
    • botanical extract
  • 16 Dimethiconol Meadowfoamate
    General function

    A shine silicone modified with meadowfoam oil, giving gloss with a slightly lighter feel than dimethiconol alone.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
  • 17 Sodium PCA
    General function

    A moisture-binding ingredient that occurs naturally in hair and skin.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • humectant
  • 18 MAGNESIUM PCA
  • 19 Zinc PCA
    General function

    A zinc salt of a natural moisturising factor, used on the scalp for oil-control and soothing claims.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    • humectant
    • active
  • 20 MANGANESE PCA
  • 21 Copaifera Officinalis (Balsam Copaiba) Resin
    General function

    An Amazonian tree resin used for scent and a light sealing film.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitMaximum-hold styling

    Resins set into the hardest film a hair formula offers, which is the firmest hold available and the least forgiving of restyling.

    May not suitCurls or waves needing flexible hold

    A hard-setting resin is what makes a cast crack rather than bend, which is the opposite of a curl that still moves.

    • resin
    • botanical extract
  • 22 Opuntia Vulgaris Leaf Extract
    • botanical extract
  • 23 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 24 Apple Cider Vinegar · VINEGAR
    General function

    Dilute acetic acid from fermented apples, used to bring a rinse to an acidic pH so the cuticle lies flatter. The effect comes from the acid, not from the apples.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    • pH adjuster
  • 25 Maltooligosyl Glucoside
    General function

    A starch-derived sugar used to hold moisture and leave a light film.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • humectant
    • film former
  • 26 Hydrogenated Starch Hydrolysate
    General function

    A starch-derived sugar syrup used to hold water with a soft, non-tacky feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    • humectant
  • 27 Coco-Glucoside
    General function

    A sugar-derived, low-foaming cleanser used in gentle and curly-method shampoos.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

    May not suitBuild-up-sensitive routines

    Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

    PubChem
    • nonionic cleanser
    • cleanser
  • 28 Tapioca Starch
    General function

    A fine starch that absorbs oil and leaves a dry, grippy feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • powder
  • 29 Phenoxyethanol
    • preservative
  • 30 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 31 Quaternium-95
    General function

    A conditioning agent used for slip and smoothing in rinse-out and leave-in formulas.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    • conditioning agent
  • 32 Propanediol
    General function

    A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 33 Sodium Benzoate
    • preservative
  • 34 Potassium Sorbate
    • preservative
  • 35 Propane
    • propellant
  • 36 Fragrance · FRAGRANCE (PARFUM)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 37 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 7 humectants
  • 6 emollients
  • 5 film formers
  • 5 botanical extracts
  • 4 preservatives
  • 3 oils
  • 2 solvents
  • 2 conditioning agents
  • 2 polymers
  • 2 propellants
  • 2 proteins
  • 2 hydrolysed proteins
  • 2 butters
  • 2 fragrances

Ingredient list captured 2026-10-08. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5.41 oz

Seen at $33.90 1 store · checked Oct 8
Good value under $13 Under $2.40/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $13 line; products that do this job typically go for about $22 at this size.

Sizes

1.69 oz
$16
$9.47/oz
5.41 ozusual store size
$33.90
$6.27/oz

The 5.41 oz costs 34% less per ounce than the 1.69 oz.

Show the price ladder
Where we’ve seen it3 listings · 2 stores

5.41 ozusual store sizeBest per ounce

1.69 oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5.41 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $33.90 is the price we have observed for the 5.41 oz. We need three stores before we call a price commonly seen.
  3. Good value under $13 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $2.40/oz; at 5.41 oz that is $13. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $22 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5.41 oz.

Formula

Formula score
10 of 10

Above the range for curl creams per ounce for a complete formula, with no close, lower-priced match in our library.

How the score is counted
  • Nothing in our library does the same job for less
  • Costs more per ounce than 81% of the 228 curl creams we’ve priced
  • Covers 6 of the 6 things a curl cream should do
  • Reviewers mention 4 things they like about how it performs
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Philip KingsleyLighter feel Maximizer Strand Plumping Cream $13.39/oz $7.12/oz more
  • Protein
  • Alcohol-free
  • No aerosol
· Related function
Function
  • Film formers
  • Oils and butters
  • Weight on the hair
Also
  • Salon tier
  • 2.5 oz bottle
Compare
Bumble and bumbleClose function Thickening Great Body Volumizing Blow Dry Cream $7.40/oz $1.13/oz more
  • Heat protect
  • Rich
  • Alcohol-free
Function
  • Film formers
  • Oils and butters
  • Protein
Also
  • Vegan
  • Salon tier
  • 5 oz bottle
Compare
Camille RoseLowest cost per oz Sweet Puddin' $1.12/oz $5.15/oz less
  • Protein-free
  • Rich
  • Alcohol-free
· Related function
Function
  • Film formers
  • Protein
  • Oil absorption
Also
  • Drugstore tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for wavy to coily hair

Final decision

Should you buy it?

Above-range price, specific fit
Best user

Soft, over-stretchy hair, looking for protein high in the formula and real detangling slip

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Many reviewers say it defines curls and waves with lasting hold without weighing hair down.

Reviewers with fine, wavy or curly hair

Many reviewers like the pleasant fragrance, describing it as one of the appealing things about the product.

Reviewers across hair types

Several reviewers say their hair feels softer, healthier or shinier after using it.

Reviewers across hair types

Several reviewers say a small amount goes a long way, so one bottle lasts a long time.

Reviewers across hair types

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How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 7 of 25 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-08.

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