sulfate-free-note-see-notes
No sulfate detergents appear in the ingredient list.
—
Supported
Gentler on colour and coils.
Kristin Ess
Peptide Boost Volumizing Shampoo
Shampoo / Clarifying, deep-cleaning
- Shampoo
- Sulfate-free
- Silicone-free
- Curly-method
- Vegan · label states
- Cruelty-free · label states
Size10 fl oz
Price$14.99seen at one store · 10 oz
Price / oz$1.50/ozat 10 oz
Where to buy3 stores · $14.99–15.00
Add it to your products. We’ll tell you if it’s ever recalled.
Listing used for research: target.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Cleansing strength
Strong
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Sweet & vanilla · Woody & earthyStrength not recorded
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Sulfates
None listed
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
31 ingredientsA long list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Target · Ulta
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a shampoo
$1.50/oz at 10 oz, more than 50% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Colour-treated hairthat fades faster in a sulfate wash
Fast-oiling scalpsthat need a real reset wash
Curly-method routinesno sulfates and no water-insoluble silicones
Hard waterand swimmers dealing with mineral deposit
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Maybe skip if
this product has a scent
Dry or damaged haira strong detergent system strips as it cleans
Dry or very humid airwhere heavy humectants work against you
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
Strong
A reset wash that removes oil, buildup, and most residue.
Expected lather
High
Thick foam that spreads quickly through the hair.
Slip and detangling
Moderate
Conditioning agents are present, lower in the list.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
Chelators present
Contains chelators, which bind hard-water and pool minerals.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Fragrance
Prominent
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua/Eau) | solvent | The base everything else is dissolved in | Neutral |
| Sodium C14-16 Olefin Sulfonate | olefin sulfonate cleanser | — | Cleanses |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Decyl Glucoside | nonionic cleanser | — | Cleanses |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| PEG-40 Hydrogenated Castor Oil | solubilizer | Keeps oils dissolved in water | Stabilizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Acrylates Copolymer | film former | A supporting film former | Holds |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Hydrolyzed Kale Protein | film former | A supporting film former | Protein |
| Hydrolyzed Carrot Protein | film former | A supporting film former | Protein |
| Hydrolyzed Lemon Protein | film former | A supporting film former | Protein |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Hard-water chelators are present. Vegan and cruelty-free.
Full ingredient list (31)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water (Aqua/Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Sodium C14-16 Olefin Sulfonate
General function
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitBuild-up-sensitive routinesA strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.
May not suitVery dry or highly damaged hairSulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.
- olefin sulfonate cleanser
- cleanser
-
3
Cocamidopropyl Betaine
General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Indian Journal of DermatologyMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
DependsVery dry or highly damaged hairAmong the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Decyl Glucoside
General function
A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- nonionic cleanser
- cleanser
-
5
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
6
PEG-40 Hydrogenated Castor Oil
General function
A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
7
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
8
Acrylates Copolymer
General function
A hold polymer that forms a firm, humidity-resistant film. It is the usual source of a hard cast in gels.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
9
Glycol Stearate
General function
A wax that makes shampoo look pearly and adds a slightly richer feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- opacifier
- emollient
-
10
Phenoxyethanol
- preservative
-
11
Sodium Lauroyl Sarcosinate
General function
A gentle cleanser that leaves a soft after-feel; often paired with stronger detergents.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
12
Guar Hydroxypropyltrimonium Chloride
General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFrizz-prone, damaged, or high-friction hairCationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
May suitMaximum-hold stylingA styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
-
13
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
14
Polyquaternium-11
General function
A styling and conditioning polymer that adds light hold and shine, common in mousses and setting sprays.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- film former
- polymer
- conditioning agent
-
15
Hydrolyzed Kale Protein
General function
A protein broken into fragments small enough to cling to the hair. It fills gaps on damaged strands and firms the feel for a few washes; too much reads as stiff.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
16
Hydrolyzed Carrot Protein
General function
A protein broken into fragments small enough to cling to the hair. It fills gaps on damaged strands and firms the feel for a few washes; too much reads as stiff.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
17
Hydrolyzed Lemon Protein
General function
A protein broken into fragments small enough to cling to the hair. It fills gaps on damaged strands and firms the feel for a few washes; too much reads as stiff.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
18
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
19
Sodium Hydroxide
General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyDependsFrizz-prone, damaged, or high-friction hairThe alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
- pH adjuster
-
20
Trisodium Ethylenediamine Disuccinate
General function
A readily biodegradable chelator used in place of EDTA to bind hard-water minerals.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
21
Leuconostoc/Radish Root Ferment Filtrate
- preservative
-
22
Hydrolyzed Rice Protein
General function
A light plant protein that adds body and shine, popular in volume products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
23
Amaranthus Caudatus Seed Extract
- botanical extract
-
24
Tilia Tomentosa Bud Extract
- botanical extract
-
25
Sodium Benzoate
- preservative
-
26
Sodium Hyaluronate
General function
A large water-binding molecule that sits on the surface holding moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
27
Benzyl Alcohol
- preservative
- solvent
-
28
Potassium Sorbate
- preservative
-
29
acetyl cedrene
General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
30
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
31
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 6 film formers
- 6 preservatives
- 4 cleansers
- 4 fragrances
- 4 proteins
- 4 hydrolysed proteins
- 3 polymers
- 2 solvents
- 2 humectants
- 2 emollients
- 2 conditioning agents
- 2 pH adjusters
- 2 hard-water chelators
- 2 botanical extracts
Ingredient list captured 2026-09-12. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 10 oz
Seen at
$14.99
Good value under
$10
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $18 at this size.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
-
Target
$14.9910 oz · $1.50/ozSep 13Lowest per oz
-
Ulta Beauty
$15.0010 oz · $1.50/ozSep 13
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 10 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $14.99 is the price we have observed for the 10 oz. We need three stores before we call a price commonly seen.
- Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.98/oz; at 10 oz that is $10. Under that line you are paying less than most of them.
- About $18 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 10 oz.
Formula
9
Formula score
9 of 10
A complete formula at an ordinary price: mid-range per ounce among shampoos, with the working systems in place.
How the score is counted
- 3 products that do the same job cost less per ounce
- Costs more per ounce than 50% of the 1544 shampoos we’ve priced
- Covers 6 of the 7 things a shampoo should do
- Masstige tier, sold at Target and Ulta
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
CHISame function
HydrateCare Hydrating Shampoo
$1.07/oz $0.43/oz less
- Sulfate-free
- Deep clean
- Curly method
- Differs
Trader Joe'sLowest cost per oz
Bonding Shampoo
$0.67/oz $0.83/oz less
- Sulfate-free
- Deep clean
- Curly method
- Function
- Also
MethodClose function
vibrant color shampoo - mindful matcha
$0.71/oz $0.79/oz less
- Sulfate-free
- Deep clean
- Curly method
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Colour-treated hair who want washing without sulfates and a proper reset wash
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, dry or damaged hair, or very dry or very humid climates
Best alternative if not
CHI HydrateCare Hydrating Shampoo, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
7
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
paraben-free
No parabens appear in the ingredient list.
—
Supported
Preserved without parabens.
phthalate-free
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
silicone-free
No silicones appear in the ingredient list.
—
Supported
Nothing that needs a strong wash.
cruelty-free
Our researched record has this brand as cruelty-free.
—
Supported
Matches our researched record.
vegan
Our researched record has this brand or product as vegan.
—
Supported
Matches our researched record.
volumizing
It reads light on the strand, which is what volume claims depend on.
- Acrylates Copolymer
- Guar Hydroxypropyltrimonium Chloride
- Polyquaternium-11
Supported
Leaves room for lift.
up-to-48-hour-volume
It reads light on the strand, which is what volume claims depend on.
- Acrylates Copolymer
- Guar Hydroxypropyltrimonium Chloride
- Polyquaternium-11
Supported
Leaves room for lift.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers say it lathers well and rinses clean without leaving residue.
Reviewers across hair typesSome reviewers say the shampoo leaves hair feeling dry, stripped, or harsh after rinsing.
Reviewers across hair typesVolume results are modest and uneven, with some reviewers noticing lift at the roots while others see little change.
Reviewers with fine, thin or flat hairScent wins many reviewers, though several find it too strong or overpowering.
Reviewers across hair types, some sensitive to fragranceMore from Kristin Ess
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 3 editorial), last checked 2026-10-31.
- Ingredient references are linked for 11 of 22 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-19.
