Kreyòl Essence

SOS Hair Mask

Mask / Weekly treatment, rich

Mask / treatment
cream
Sulfate-free
Silicone-free
Moisture-rich

Size8 fl oz

Price$32 Good valueseen at one store · 8 oz

Price / oz$4.00/ozat 8 oz

Where to buy3 stores · $32.00–40.00

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Oils and butters High Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 37 ingredientsA long list Not in your profile

Price tier Salon Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Upper-mid price for a treatment

$4.00/oz at 8 oz — more than 56% of the 341 masks and treatments , which mostly run $1.63–5.59/oz.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Silicone-free routinesno silicones appear in the list

Very dry hairno fast-drying alcohol in the list

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product carries a scent

Stretching wash dayswaxes stay until a detergent wash removes them

Dry or very humid airwhere heavy humectants work against you

Tight budgetsit sits in the upper price tiers

Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater (Aqua)	solvent	The base everything else is dissolved in	Neutral
Aloe Barbadensis Leaf JuiceAloe Barbadensis Leaf Juice*	humectant	Pulls water into the hair	Moisturizes
Cetearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Ricinus Communis (Castor) Seed OilRicinus Communis (Black Castor) Seed Oil	oil	Coats and softens the strand	Softens
Caprylic/Capric Triglyceride	light ester	Light slip without much weight	Softens
Behentrimonium Chloride	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Butyrospermum Parkii (Shea) Butter	butter	The richness a deep treatment is built on	Heavy
Propanediol	humectant	Pulls water into the hair	Moisturizes
Fragrance	fragrance	The scent	Fragrance
Hydrogenated Vegetable Oil	wax	Adds a little grip	Buildup
Hydrolyzed Quinoa	film former	A supporting film former	Protein
Hydrolyzed Adansonia Digitata (Baobab) Seed Extract	botanical extract	A trace plant extract	Protein

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Heavier butters sit in the working part of the list. Hard-water chelators are present.

Full ingredient list (37)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Water (Aqua)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Aloe Barbadensis Leaf Juice · Aloe Barbadensis Leaf Juice*

General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
3 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
4 Ricinus Communis (Castor) Seed Oil · Ricinus Communis (Black Castor) Seed Oil

General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
5 Caprylic/Capric Triglyceride

General function
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
6 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
7 Butyrospermum Parkii (Shea) Butter

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
8 Propanediol

General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
9 Cocos Nucifera (Coconut) Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitVery dry or highly damaged hair
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

International Journal of Trichology
- oil
- emollient
10 Glyceryl Stearate Se

General function
A self-emulsifying version of glyceryl stearate that builds a cream on its own.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- emulsifier
- emollient
11 Stearalkonium Chloride

General function
A long-standing conditioning agent that flattens the cuticle and cuts static. It rinses less completely than newer alternatives.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
12 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
13 Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
14 Hydrogenated Vegetable Oil

General function
A plant oil hardened into a wax, used to thicken balms and pastes.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
- wax
- emollient
15 Cetearyl Glucoside
- emulsifier
16 Hydrolyzed Quinoa

General function
A quinoa-derived protein used for light strengthening and colour retention claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
17 Larix Europaea Wood Extract
- botanical extract
18 Camellia Sinensis (Green Tea) Leaf Extract
- botanical extract
- antioxidant
19 Lavandula Angustifolia (Lavender) Extract · Lavandula Angustifolia (Lavender) Extract*
- botanical extract
20 Hydrolyzed Adansonia Digitata (Baobab) Seed Extract

General function
A broken-down baobab seed extract, used for conditioning and strength claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- botanical extract
- protein
- hydrolysed protein
21 Hydrolyzed Rice Protein

General function
A light plant protein that adds body and shine, popular in volume products.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
22 Argania Spinosa Kernel Oil · Argania Spinosa (Argan) Kernel Oil*

General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
23 Xylitol

General function
A sugar alcohol that binds water and gives a light, non-sticky moisturised feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
24 Glycine

General function
The smallest amino acid in hair protein, added for moisture binding.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

PubChem
- amino acid
25 Coconut Alkanes

General function
A coconut-derived light emollient used as a plant alternative to silicone.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
26 Coco-Caprylate/Caprate

General function
A plant-derived light ester used where a silicone-free but silky feel is wanted.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
27 Sodium Metabisulfite
- antioxidant
- preservative
28 Zinc Chloride
29 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
30 Hydroxyethylcellulose

General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

PubChem
- gum
- thickener
- film former
31 Polyquaternium-7

General function
A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
32 Stearamine Oxide
- amphoteric cleanser
- secondary cleanser
33 Gluconolactone

General function
A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- humectant
- exfoliant
- hard-water chelator
34 Benzyl Alcohol
- preservative
- solvent
35 Potassium Sorbate
- preservative
36 Sodium Benzoate
- preservative
37 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator

What the whole list adds up to

10 emollients
5 humectants
5 botanical extracts
4 solvents
4 conditioning agents
4 film formers
4 preservatives
3 gums
3 oils
3 proteins
3 hydrolysed proteins
2 thickeners
2 light esters
2 emulsifiers

Ingredient list captured 2026-09-15. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 8 oz

Seen at $32 lowest of 2 stores · checked Sep 16

Good value under $34 Under $4.25/oz it costs less than three-quarters of the 6 products we score as doing the same job

Usually a good value. Most stores sell it under the $34 line, and products that do this job typically go for about $44 at this size.

Show the price ladder

Price for 8 ozlower is better

Where we’ve seen it4 listings · 3 stores

Ulta Beauty
$32.00

8 oz · $4.00/oz

Sep 16Lowest per oz
Big Apple Buddy
$32.00

8 oz · $4.00/oz

Sep 16
Kreyòl Essence (kreyolessence.com)
$40.00

8 oz · $5.00/oz

Sep 15
Kreyòl Essence (kreyolessence.com)
$40.00

8 oz · $5.00/oz

Sep 15

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $32 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
Good value under $34 comes from the 6 products we score as doing the same job as this one. A quarter of them cost less than $4.25/oz; at 8 oz that is $34. Under that line you are paying less than most of them.
About $44 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.

Formula

Formula score

9 of 10

A complete read of the format at an ordinary price: mid-range per ounce among masks and treatments, with the working systems present.

How the score is counted

Costs more per ounce than 56% of the 341 masks and treatments we’ve priced
Covers 5 of the 6 things a treatment should do
Reviewers mention 4 things they like about how it performs
Salon tier, sold at Brand website

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Kreyòl EssenceLowest cost per oz Haitian Black Castor Oil: So Deep Moisture Hair Mask $4.00/oz

Curly method
Silicone-free
Alcohol-free

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Curly method
Silicone-free

Function: Protein
Film formers
Also: Vegan
Masstige tier

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CeremoniaClose function Guava Repair Mask $5.00/oz $1.00/oz more

Curly method
Silicone-free
Quick

Function: Oils and butters
Film formers
Also: Coconut scent
Cruelty-free
Masstige tier

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

People who want maximum slip — for real detangling slip and moisture that stays in

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, anyone stretching time between washes, or very dry or very humid climates

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Deeply nourishes hair and scalp

Humectants or rich emollients sit in the first eight ingredients.

Aloe Barbadensis Leaf Juice
Cetearyl Alcohol
Ricinus Communis (Castor) Seed Oil

Supported

Helps hair feel hydrated.

Reduces breakage, split ends appearance, and shed

Protein or ceramides are present, but low enough that this reads as support, not treatment.

Behentrimonium Chloride
Stearalkonium Chloride
Hydrolyzed Quinoa

Partly supported

Supports the surface, not a treatment.

Adds shine and calms scalp

The formula carries a recognised shine system — silicone, oil, or light ester.

Ricinus Communis (Castor) Seed Oil
Caprylic/Capric Triglyceride
Butyrospermum Parkii (Shea) Butter

Supported

Reflects light for visible shine.

Helps hair appear healthier, thicker, and fuller-looking

Density and growth are cosmetic claims an ingredient list cannot settle.

Aloe Barbadensis Leaf Juice
Larix Europaea Wood Extract
Camellia Sinensis (Green Tea) Leaf Extract

Stated by brand

Not something a label can show.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

scalp feels refreshed and less irritated with some reviewers reporting reduced shedding and new growth

reviewers dealing with hair thinning, shedding or a health-related hair change

leaves hair feeling smooth, strong and noticeably shinier with no oily or weighed-down residue

a reviewer with thick, fast-growing natural curly hair testing it after coloring

leaves hair feeling moisturized and strengthened with noticeably less breakage after regular use

repeat customers with textured, curly hair using the mask as part of a routine

pleasant scent and noticeable slip that makes detangling easier

a long-time buyer describing the in-shower experience

the jar is small for thick or long hair and gets used up within three or four applications

a reviewer with a lot of hair who otherwise liked the results

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-09-15.
Ingredient references are linked for 12 of 26 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-15.