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Kenra Professional

Clear Paste 20

Styler / Paste, strong-hold

  • Styler
  • paste
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size2 fl oz
Price$18–20commonly seen · 2 oz
Price / oz$9.00/ozat 2 oz
Where to buy6 stores · $16.14–24.99

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

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Upper-mid price for a paste

$9.00/oz at 2 oz — more than 65% of the 90 pastes , which mostly run $5.59–10.34/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list

Maybe skip if

this product carries a scent
Anyone who dislikes a castthe film formers here can set firm
Dry or very humid airwhere heavy humectants work against you
Soft, touchable finishesthe brand states a firm hold

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Strong

A strong hold, as stated by the brand.

Hold system Synthetic polymer

Synthetic hold polymers — the firmest of the hold systems.

Cast risk Likely

Film formers without much softening them — expect a cast to scrunch out.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Propylene Glycol humectant Pulls water into the hair Moisturizes
Steareth-20 emulsifier Keeps oil and water mixed Stabilizes
Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer film former Lays down the film that holds a shape Holds
Oleth-2 emulsifier Keeps oil and water mixed Stabilizes
Squalane emollient Softens and smooths the strand Detangles
Glycerin humectant Pulls water into the hair Moisturizes
Imidazolidinyl Urea formaldehyde releaser — Stabilizes
FragranceParfum/Fragrance fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance.
Full ingredient list (14)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 3 Steareth-20
    General function

    An emulsifier that keeps oils and water blended in a cream.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • emulsifier
  • 4 Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer
    General function

    A hold polymer that sets with flexibility and washes out with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 5 Oleth-2
    General function

    A fatty alcohol with ethylene oxide added. The number is how many units: low numbers sit on the oil side of an emulsion, high numbers dissolve in water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
  • 6 Squalane
    General function

    The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    PubChem
    • emollient
    • conditioning agent
  • 7 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 8 Imidazolidinyl Urea
    General function

    A preservative that works by slowly releasing small amounts of formaldehyde; some brands avoid it for that reason.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • formaldehyde releaser
    • preservative
  • 9 Peg-25 Castor Oil
    • solubilizer
    • emulsifier
  • 10 Pvm/Ma Copolymer
    General function

    A hold polymer used in gels and sprays for firm set.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 11 Propylparaben
    • paraben
    • preservative
  • 12 Butylparaben
    • paraben
    • preservative
  • 13 Methylparaben
    • paraben
    • preservative
  • 14 Fragrance · Parfum/Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 4 preservatives
  • 3 emulsifiers
  • 3 parabens
  • 2 solvents
  • 2 humectants
  • 2 film formers
  • 2 polymers
  • 1 emollient
  • 1 conditioning agent
  • 1 formaldehyde releaser
  • 1 solubilizer
  • 1 fragrance
  • 1 declared fragrance

Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 2 oz

Commonly seen $18–20 Midpoint $18 · 4 stores · checked Aug 30
Good value under $7 Under $3.44/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $7 at this size.

Show the price ladder
Where we’ve seen it7 listings · 6 stores

2 ozmost listed

33.8 ozBest per ounce

  • Target
    $23.99
    33.8 oz · $0.71/oz
    Aug 30Lowest per oz
  • Ulta
    $18.00
    Aug 25

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 2 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $7 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.44/oz; at 2 oz that is $7. Under that line you are paying less than most of them.
  4. About $7 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 2 oz.

Formula

Formula score
10 of 10

The formula carries the systems a paste is built around, and it sits in the middle of the range for pastes per ounce.

How the score is counted
  • 7 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 65% of the 90 pastes we’ve priced
  • Covers 6 of the 6 things a paste should do
  • Reviewers mention 3 things they like about how it performs
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

OuidadSame function Curl Shaper Take Shape Plumping Defining Cream $3.25/oz $5.75/oz less
  • Protein-free
  • Curly method
  • Lightweight
Differs
  • Salon tier
  • 8 oz bottle
Compare
As I AmLowest cost per oz Smoothing Gel $0.82/oz $8.18/oz less
  • Protein-free
  • Curly method
  • Lightweight
· Same function
Differs
  • Vegan
  • Drugstore tier
  • 8 oz bottle
Compare
CurlsmithSame function Hydro Style Flexi Defining Curl Gel - 8.0 oz $3.50/oz $5.50/oz less
  • Protein-free
  • Curly method
  • Lightweight
Differs
  • Vegan
  • Salon tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, looking for a protein-free formula and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or very dry or very humid climates

Best alternative if not

Consider Ouidad Curl Shaper Take Shape Plumping Defining Cream, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Maximizes styling control

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

clean, intense gloss finish

Nothing in the list reads as a shine system.

—

Stated by brand

Can’t be confirmed from label.

water-soluble, shampoo-soluble without buildup

The film is built from water-soluble polymers, not wax.

  • Water
  • Propylene Glycol
  • Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer
Supported

Comes out in a normal wash.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Lightweight, non-greasy, and smells great, cited by a large share of reviewers

multiple Ulta reviewers

Only product that got rid of frizz and gave a smooth, sleek straight look

Ulta reviewer with frizz-prone hair

A small amount goes a long way and leaves hair shiny and healthy without weighing it down, preferred over heavier pastes

Ulta reviewer comparing to other styling products

A smaller group found it gave insufficient shine or hold for their hair type

Ulta reviewers

Noticed the product was no longer clear with liquid separated at the bottom, a formula/consistency change

Ulta reviewer reporting a changed batch

More from Kenra Professional

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
  • Ingredient references are linked for 3 of 6 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-27.

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