Leaves curls feeling hydrated and looking healthy
Humectants or rich emollients sit in the first eight ingredients.
- Propylene Glycol
- Isopropyl Palmitate
- Isopropyl Myristate
Supported
Helps hair feel hydrated.
Joico
Curls Like Us Hydrate & Define Curl Crème Styler
Styler / Curl cream, polymer-set
- Styler
- curl cream
- cream
- Sulfate-free
- Silicone-free
- Moisture-rich
- Cruelty-free · PETA-listed
Size6.7 fl oz
Price$26seen at one store · 6.7 oz
Price / oz$3.88/ozat 6.7 oz
Where to buy4 stores · 2 sizes
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Reviewers describe it as fresh.
Strength: Light
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
High
Not in your profile
Hold system
High
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Fresh & airyLight strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
32 ingredientsA long list
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Salons · Specialty beauty
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a curl cream
$3.88/oz at 6.7 oz, more than 60% of the 228 curl creams , which mostly run $1.35–5.22/oz. The cost less.
Great for
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Maybe skip if
this product has a light scent
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Synthetic polymer
Synthetic hold polymers, the firmest kind of hold.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua (Water, Eau) | solvent | The base everything else is dissolved in | Neutral |
| Propylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Isopropyl Palmitate | light ester | Light slip without much weight | Softens |
| Polyquaternium-37 | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Isopropyl Myristate | light ester | Light slip without much weight | Softens |
| Propylene Glycol Dicaprylate/Dicaprate | light ester | Light slip without much weight | Softens |
| Polyquaternium-11 | film former | Lays down the film that holds a shape | Detangles |
| Benzoic Acid | preservative | Keeps the product from spoiling | Stabilizes |
| FragranceParfum (Fragrance) | fragrance | The scent | Fragrance |
| Hydrolyzed Pea Protein | film former | A supporting film former | Protein |
| Hydrolyzed Vegetable Protein | film former | A supporting film former | Protein |
| Limonene | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Hard-water chelators are present.
Full ingredient list (32)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua (Water, Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
3
Isopropyl Palmitate
General function
A light ester that spreads quickly and leaves a smooth, non-greasy feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
Polyquaternium-37
General function
A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- thickener
-
5
Isopropyl Myristate
General function
A very light ester that makes products glide and disappear quickly on the hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
6
Propylene Glycol Dicaprylate/Dicaprate
General function
A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
7
Polyquaternium-11
General function
A styling and conditioning polymer that adds light hold and shine, common in mousses and setting sprays.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- film former
- polymer
- conditioning agent
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
8
Benzoic Acid
General function
A food-grade preservative that only works in acidic formulas, which is why it usually appears next to citric acid.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
-
9
Triolein
General function
The main triglyceride in olive oil, used as a rich softening emollient.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
10
Fragrance
· Parfum (Fragrance)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
11
PPG-1 Trideceth-6
- emulsifier
- solubilizer
-
12
Sodium Gluconate
General function
A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
13
Moringa Oleifera Seed Oil
General function
A stable, light oil used for softness and shine.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
14
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
15
Phenoxyethanol
- preservative
-
16
Hydrolyzed Pea Protein
General function
A plant protein used for strength claims in vegan formulas.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
17
Hydrolyzed Vegetable Protein
General function
A general plant protein blend used for strength and body; the silanetriol form binds more firmly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
18
Sodium Chloride
- salt
- thickener
-
19
Sodium Benzoate
- preservative
-
20
Potassium Sorbate
- preservative
-
21
Tocopherol
- antioxidant
- vitamin
- 22 Olus Oil (Vegetable Oil)
-
23
Sodium Hydroxide
General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyDependsFrizz-prone, damaged, or high-friction hairThe alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
- pH adjuster
-
24
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
25
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
26
Alpha-Isomethyl Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
27
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
28
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
29
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
30
Citral
General function
A lemon-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
31
Benzyl Benzoate
General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
32
Isoeugenol
General function
A spicy floral fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 10 fragrances
- 9 named fragrance allergens
- 5 emollients
- 4 light esters
- 4 film formers
- 4 preservatives
- 2 solvents
- 2 conditioning agents
- 2 polymers
- 2 thickeners
- 2 hard-water chelators
- 2 pH adjusters
- 2 proteins
- 2 hydrolysed proteins
Ingredient list captured 2026-09-15. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 6.7 oz
Seen at
$26
Good value under
$6
Priced above the products that do the same job. Stores sell it above the $6 line; products that do this job typically go for about $8 at this size.
Sizes
6 oz
$19.99
$3.33/oz
6.7 ozusual store size
$26
$3.88/oz
The sizes cost about the same per ounce.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
6.7 ozusual store size
-
Ulta Beauty
$26.006.7 oz · $3.88/ozSep 16Lowest per oz
-
JCPenney
$26.006.7 oz · $3.88/ozSep 16
-
Ulta Beauty (ulta.com)
$26.006.7 oz · $3.88/ozSep 15
6 ozBest per ounce
-
Discount Beauty
$19.996 oz · $3.33/ozSep 16Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 6.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $26 is the price we have observed for the 6.7 oz. We need three stores before we call a price commonly seen.
- Good value under $6 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.97/oz; at 6.7 oz that is $6. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $8 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 6.7 oz.
Formula
10
Formula score
10 of 10
A complete formula at an ordinary price: mid-range per ounce among curl creams, with the working systems in place.
How the score is counted
- 5 products that do the same job cost less per ounce
- Costs more per ounce than 60% of the 228 curl creams we’ve priced
- Covers 6 of the 6 things a curl cream should do
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
TRESemmeLighter feel
Bouncy Curls Air Dry Foam
$1.03/oz $2.85/oz less
- Curly method
- Lightweight
- Silicone-free
- Function
- Also
TRESemmeClose function
Bouncy Curls Cream Jelly
$0.97/oz $2.91/oz less
- Curly method
- Silicone-free
- Rinses clean
- Function
- Also
Design EssentialsLowest cost per oz
Coconut & Monoi Curl Defining Gelée
$0.85/oz $3.03/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People who want maximum slip, for real detangling slip and moisture that stays in
Biggest tradeoff
Less suited to anyone sensitive to fragrance, very dry or very humid climates, or people shopping on a budget
Best alternative if not
TRESemme Bouncy Curls Air Dry Foam, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Lightweight, flexible hold - no stiffness, no tackiness, no weigh-down
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- Isopropyl Palmitate
- Polyquaternium-37
- Isopropyl Myristate
Supported
Natural movement without stiffness.
Shields from thermal damage up to 450°F/232°C
Heat protection is a performance claim; an ingredient list cannot confirm it.
- Polyquaternium-37
- Polyquaternium-11
- Hydrolyzed Pea Protein
Stated by brand
Only lab testing can show this.
88.78% resistant to breakage (vs. combing breakage on damaged hair)
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Several satisfied reviewers specifically praise the product's light, fresh fragrance.
general reviewersMultiple reviewers pair this cream with Joico's foam or mousse from the same line for stronger hold and definition than the cream gives alone.
reviewers layering products from the Curls Like Us lineSeveral reviewers, some describing perimenopausal or aging-related changes to their curl pattern, say this brought back definition and hydration their curls had lost.
reviewers with previously well-defined curls that had gone flat with ageOne detailed reviewer with high-porosity fine curls described the product as lotion-like rather than a true cream, sitting on top of the hair instead of being absorbed or distributed.
a reviewer with high-porosity, fine-to-medium curlsReviewers with fine, curly or low-density hair report the cream leaves their curls feeling oily, stringy or greasy rather than defined.
reviewers with fine or lower-density curlsMore from Joico
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (0 manufacturer or regulatory, 0 retailer, 4 editorial), last checked 2026-09-16.
- Ingredient references are linked for 13 of 23 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-15.
