It's a 10

Coily Miracle Moisture Cream

Leave-in / Rich leave-in, heavy

Leave-in
Sulfate-free
Silicone-free
Moisture-rich

Size5 fl oz

Price$24–28commonly seen · 5 oz

Price / oz$5.60/ozat 5 oz

Where to buy4 stores · $19.52–28.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: itsa10haircare.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Curly–Coily Not in your profile

Moisture level High Not in your profile

Oils and butters High Not in your profile

Slip / detangling High Not in your profile

Weight on hair Rich Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 20 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence None Not in your profile

UV filter Present Not in your profile

pH adjusted No adjuster listed Not in your profile

Ingredient list 25 ingredientsAbout average Not in your profile

Price tier Salon Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Same job for less elsewhere

$5.60/oz at 5 oz, more than 76% of the 749 leave-ins , which mostly run $1.31–5.50/oz.

View alternatives

Great for

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Curl definitionfilm formers hold a clump together

Coarse or dry hairthat absorbs everything you give it

Silicone-free routinesno silicones appear in the list

Maybe skip if

this product has a scent

Oily scalp or fine hairthat gets weighed down

Tight budgetsit sits in the upper price tiers

Whether this weight suits your hair depends on density, porosity and how much you already layer. That is what the consultation looks at.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater (Aqua, Eau)	solvent	The base everything else is dissolved in	Neutral
Polyquaternium-37	conditioning agent	Conditions and softens so hair combs through	Detangles
Propylene Glycol Dicaprylate/DicapratePropylene Glycol Dicaprylate Dicaprate	light ester	Light slip without much weight	Softens
Panthenol	humectant	Pulls water into the hair	Detangles
Butyrospermum Parkii (Shea) Butter	butter	The heavy softener that makes it rich	Heavy
Persea Gratissima (Avocado) Oil	oil	Coats and softens the strand	Softens
Theobroma Cacao (Cocoa) Seed Butter	butter	The heavy softener that makes it rich	Heavy
Cocos Nucifera (Coconut) Oil	oil	Coats and softens the strand	Softens
Hydrolyzed Rice Protein	film former	A supporting film former	Protein
Pisum Sativum (Pea) Peptide	protein	A small amount of protein	Protein
FragranceFragrance (Parfum)	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Heavier butters sit in the working part of the list.

Full ingredient list (25)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · Water (Aqua, Eau)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Polyquaternium-37

General function
A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- thickener
3 Propylene Glycol Dicaprylate/Dicaprate · Propylene Glycol Dicaprylate Dicaprate

General function
A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
4 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
5 Butyrospermum Parkii (Shea) Butter

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
6 Persea Gratissima (Avocado) Oil

General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
7 Theobroma Cacao (Cocoa) Seed Butter

General function
A firm plant butter used for sealing and hold in heavier styling creams.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
8 Cocos Nucifera (Coconut) Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitVery dry or highly damaged hair
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

International Journal of Trichology
- oil
- emollient
9 Hydrolyzed Rice Protein

General function
A light plant protein that adds body and shine, popular in volume products.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
10 Cinnamidopropyltrimonium Chloride

General function
A conditioning agent that binds to hair and is also used to help shield it from sun exposure.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitGray, silver, or brass-prone hair
Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- UV filter
11 VP/Dimethylaminoethylmethacrylate Copolymer

General function
A hold polymer with a conditioning charge, used for a soft set that rinses out.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
12 C15-23 Alkane

General function
A branched hydrocarbon of the stated chain length. It spreads other ingredients thinly and evaporates, leaving the hair without added weight.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
13 C12-15 Alkyl Benzoate

General function
A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
14 Polysorbate 20
- solubilizer
- emulsifier
15 VP/Dmapa Acrylates Copolymer

General function
A hold polymer that sets with some flexibility and washes out with water.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
16 Polyquaternium-11

General function
A styling and conditioning polymer that adds light hold and shine, common in mousses and setting sprays.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- film former
- polymer
- conditioning agent
17 PPG-1 Trideceth-6
- emulsifier
- solubilizer
18 C13-14 Alkane

General function
A branched hydrocarbon of the stated chain length. It spreads other ingredients thinly and evaporates, leaving the hair without added weight.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
19 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
20 Pisum Sativum (Pea) Peptide

General function
A short-chain pea protein used for strength and body claims in vegan formulas.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsVery dry or highly damaged hair
Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
21 Ethylhexyl Olivate

General function
A light olive-derived ester used as a plant alternative to silicone slip.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
22 Squalane

General function
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

PubChem
- emollient
- conditioning agent
23 Gardenia Taitensis Flower Extract
- botanical extract
24 Phenoxyethanol
- preservative
25 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance

What the whole list adds up to

11 emollients
5 film formers
4 polymers
3 solvents
3 conditioning agents
3 light esters
2 conditioning agents
2 butters
2 sealants
2 oils
2 proteins
2 solubilizers
2 emulsifiers
2 preservatives

Ingredient list captured 2026-09-14. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 5 oz

Commonly seen $24–28 Midpoint $28 · 3 stores · checked Sep 15

Good value under $5 Under $0.92/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $8 at this size.

Show the price ladder

Price for 5 ozlower is better

Where we’ve seen it5 listings · 4 stores

FragranceNet.com
$19.52

5 oz · $3.90/oz

Sep 15Lowest per ozSale · was $30.99
Ulta Beauty
$28.00

5 oz · $5.60/oz

Sep 15
It's A 10 Haircare
$28.00

5 oz · $5.60/oz

Sep 15
It's a 10 (itsa10haircare.com)
$28.00

5 oz · $5.60/oz

Sep 14
It's a 10 (itsa10haircare.com)
$28.00

5 oz · $5.60/oz

Sep 14

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 5 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.92/oz; at 5 oz that is $5. Under that line you are paying less than most of them.
About $8 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5 oz.

Formula

Formula score

10 of 10

This is a complete leave-in formula. It is also above the range for leave-ins per ounce, with 2 close matches selling for meaningfully less.

How the score is counted

2 products that do the same job cost less per ounce
Costs more per ounce than 76% of the 749 leave-ins we’ve priced
Covers 6 of the 6 things a leave-in should do
Reviewers mention 2 things they like about how it performs

Conditioning agents up frontWhat makes wet hair comb through.2 pts
A humectantBinds water into the hair.2 pts
A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Function of BeautyLowest cost per oz Curly Hair Leave-In Conditioner Base with Mango Butter $1.47/oz $4.13/oz less

Protein-free
Curly method
Rich

· Close function

Function: Oils and butters
Protein
UV filter
Also: Sweet scent
Cruelty-free
Drugstore tier

Compare

CHILighter feel Royal Treatment Curl Care Leave-In Conditioner $3.50/oz $2.10/oz less

Curly method
Silicone-free
Rinses clean

· Close function

Function: Slip and detangling
Weight on the hair
UV filter
Also: Masstige tier
6 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

Good for the right person, not the lowest cost

Best user

People who want maximum slip, looking for real detangling slip and moisture that stays in

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, oily scalps and fine hair, or people shopping on a budget

Best alternative if not

Function of Beauty Curly Hair Leave-In Conditioner Base with Mango Butter for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

soft curl definition

Film formers or natural gums are present, which is what holds a clump together.

Polyquaternium-37
Hydrolyzed Rice Protein
VP/Dimethylaminoethylmethacrylate Copolymer

Supported

Holds a clump together.

nourishing formula

Humectants or rich emollients sit in the first eight ingredients.

Propylene Glycol Dicaprylate/Dicaprate
Panthenol
Butyrospermum Parkii (Shea) Butter

Supported

Helps hair feel hydrated.

layerable

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

defrizzes

Silicones or film formers smooth the cuticle, which is the usual mechanism.

Polyquaternium-37
Persea Gratissima (Avocado) Oil
Cocos Nucifera (Coconut) Oil

Supported

Smoother strands, less frizz.

adds shine

The formula carries a recognised shine system — silicone, oil, or light ester.

Propylene Glycol Dicaprylate/Dicaprate
Butyrospermum Parkii (Shea) Butter
Persea Gratissima (Avocado) Oil

Supported

Reflects light for visible shine.

detangles

Conditioning agents that reduce combing force sit high in the list.

Polyquaternium-37
Panthenol
Cinnamidopropyltrimonium Chloride

Supported

Easier detangling, less breakage.

helps reduce split ends

Protein or ceramides are present, but low enough that this reads as support, not treatment.

Polyquaternium-37
Hydrolyzed Rice Protein
Cinnamidopropyltrimonium Chloride

Partly supported

Supports the surface, not a treatment.

creates silky feel

Not measurable from ingredients; depends on personal preference.

—

Stated by brand

Subjective feel varies by hair.

thermal protectant

Heat protection is a performance claim; an ingredient list cannot confirm it.

Polyquaternium-37
Hydrolyzed Rice Protein
VP/Dimethylaminoethylmethacrylate Copolymer

Stated by brand

Only lab testing can show this.

color-safe

It avoids sulfate detergents, which are the usual cause of fast fade.

Polyquaternium-37
Cinnamidopropyltrimonium Chloride
Polyquaternium-11

Supported

Less fade per wash.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

A repeat buyer with naturally wavy, dry, frizzy hair says it is one of the few products that smooths hair without making it look oily or feel weighed down

a repeat customer with naturally wavy hair prone to dryness and frizz, especially in winter

Several reviewers with wavy hair say a small amount adds definition without leaving hair sticky, crunchy, or heavy

customers with wavy hair using it as a styling cream

One reviewer with 4c coily hair found it works better as a dry-hair detangler and refresher than as a wet leave-in styling cream

a customer with 4c coily hair testing it in multiple applications

Reviewers with very curly or frizzy dry hair say the product dries somewhat crunchy and needs scrunching or extra product to soften the hold

customers with very curly, frizzy, or dry hair using it for hold and definition

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
5 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 3 editorial), last checked 2026-09-14.
Ingredient references are linked for 4 of 20 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-09-15.

Coily Miracle Moisture Cream

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, and what the formula shows

What people report

More from It's a 10

How this page was made

Hair Care Consultation