Moisturizing Shampoo
Shampoo / Gentle cleanser, gentle
- Shampoo
- Sulfate-free
- Silicone-free
- Cruelty-free · brand states
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance on the label, but it contains scenting botanicals. Essential oils have a smell even when they are not labelled as fragrance.
Manufacturer page: fragfree.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Show all 22 factors we check
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a shampoo
$2.50/oz at 8 oz, more than 67% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes light dirt and oil without stripping.
An ordinary shampoo lather.
Nothing here is built to reduce combing force.
Humectants near the top: binding water is one of its main jobs.
No over-the-counter scalp active.
No chelating agent in the list.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
No fragrance is listed.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterDeionized Water | solvent | The base everything else is dissolved in | Neutral |
| Aloe Barbadensis Leaf Juice(Organic Aloe) | humectant | Pulls water into the hair | Moisturizes |
| Decyl Glucoside | nonionic cleanser | — | Cleanses |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Cocamidopropyl Hydroxysultaine | amphoteric cleanser | — | Cleanses |
| Cocamide MIPA | secondary cleanser | Softens the main detergent | Cleanses |
| Triticum Vulgare Germ OilWheat Germ Oil | oil | Coats and softens the strand | Softens |
| Melaleuca Alternifolia (Tea Tree) Leaf OilTea Tree Oil | botanical extract | A trace plant extract | Fragrance |
| Alcohol Denat.Alcohol | drying alcohol | A small amount, for fast drying | Drying |
Full ingredient list (37)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Deionized Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Aloe Barbadensis Leaf Juice
· (Organic Aloe)
General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
-
3
Decyl Glucoside
General function
A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- nonionic cleanser
- cleanser
-
4
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
5
Cocamidopropyl Betaine
General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Indian Journal of DermatologyMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
DependsVery dry or highly damaged hairAmong the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
6
Cocamidopropyl Hydroxysultaine
General function
A mild co-cleanser that keeps foam stable in hard water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
7
Cocamide MIPA
General function
A coconut-derived thickener that stabilises shampoo foam and gives the liquid its body.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
-
8
Triticum Vulgare Germ Oil
· Wheat Germ Oil
General function
The oil pressed from Triticum Vulgare's germ. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- oil
- emollient
- 9 Sweet Almond
-
10
Prunus Armeniaca (Apricot) Kernel Oil
· Apricot Kernel Oil
General function
A light, soft-feeling oil common in leave-ins and finishing products.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- 11 (Organic Jojoba)
- 12 (Organic Olive)
- 13 Borage Seed Oil
- 14 (Organic Rosehip Seed Oil)
-
15
Panthenol
· Panthenol (Vitamin B5)
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
16
Tocopheryl Acetate (Vitamin E)
- antioxidant
- vitamin
- 17 (Organic Shatavari)
- 18 (Organic Cilantro)
- 19 Wild Geranium
-
20
Chamomilla Recutita (Matricaria) Flower Extract
· Chamomile
- botanical extract
- 21 (Organic Rosemary)
- 22 (Organic Gotu Kola)
-
23
Equisetum Arvense Extract
· Horsetail
- botanical extract
- 24 (Organic Dandelion)
- 25 Sweet Orange
- 26 Oregano
-
27
Melaleuca Alternifolia (Tea Tree) Leaf Oil
· Tea Tree Oil
General function
Tea tree essential oil, used in scalp products for its sharp scent and traditional clarifying reputation.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
28
Disodium Laureth Sulfosuccinate
General function
A mild cleanser used to soften a formula built on stronger detergents.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
29
Disodium Lauryl Sulfosuccinate
- mild anionic cleanser
- cleanser
-
30
Carbomer
General function
A thickener that turns a liquid into a clear gel. It also contributes a light hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
-
31
Alcohol Denat.
· Alcohol
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
- drying alcohol
- solvent
-
32
Carrageenan
General function
A seaweed gum that thickens and adds slip.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
- gum
- thickener
-
33
Hydroxyethylcellulose
General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
-
34
Phenoxyethanol
- preservative
-
35
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
36
Potassium Sorbate
- preservative
-
37
Sodium Benzoate
- preservative
What the whole list adds up to
- 5 cleansers
- 4 botanical extracts
- 4 thickeners
- 4 preservatives
- 3 humectants
- 3 gums
- 3 secondary cleansers
- 3 emollients
- 2 solvents
- 2 nonionic cleansers
- 2 amphoteric cleansers
- 2 oils
- 2 vitamins
- 2 mild anionic cleansers
Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8 oz
Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $10 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
FRAGFRE (brand site)
$17.978 oz · $2.25/ozOct 7Lowest per oz
-
fragfree.com
$19.978 oz · $2.50/ozOct 8Sale · was $27.00
-
Shop - Shop app
$19.978 oz · $2.50/ozOct 8Sale · was $27.00
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $19.97 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
- Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.66/oz; at 8 oz that is $5. Under that line you are paying less than most of them.
- About $10 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8 oz.
Formula
Both the formula and the price land mid-range: it covers the core of what a shampoo does and costs about what shampoos cost per ounce.
How the score is counted
- 7 products we score as doing the same job cost less per ounce
- Costs more per ounce than 67% of the 1544 shampoos we’ve priced
- No slip for detangling in the formula
- Masstige tier, sold at Brand website
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
- Sulfate-free
- Protein-free
- Curly method
- Function
- Also
- Fragrance-free
- Sulfate-free
- Protein-free
- Function
- Also
- Fragrance-free
- Unscented
- Sulfate-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personPeople sensitive to fragrance, for a formula with no added fragrance and washing without sulfates
Not ideal for anyone sensitive to fragrance, very dry or high-damage hair, or heavy buildup that needs a clarifying wash
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
More from FRAGFRE
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-10-07.
- Ingredient references are linked for 7 of 15 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-19.
