clinically proven all day volume & texture
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Styler / Volumizer, mixed-hold
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Strength: Strong
Listing used for research: ulta.com
Personal fit
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Your avoid-list
Lower cost than most volumizers
$2.83/oz at 5.3 oz — less than 81% of the 64 volumizers , which mostly run $3–6.80/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Gums and synthetic polymers together.
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Middle of the range — noticeable on fine hair, light on coarse hair.
The brand claims humidity resistance; the ingredient list cannot confirm it.
Absorbent powders or starches high in the list.
No oils or butters in the list.
Fast-drying alcohol in the first three ingredients.
Nothing here needs a detergent wash to remove.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Hydrofluorocarbon 152a | propellant | Pushes the product out of the can | Neutral |
| Alcohol Denat.Alcohol Denat. (SD Alcohol 40-B) | drying alcohol | Sets the style fast — the same reason it can read dry | Drying |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| VA/Crotonates/Vinyl Neodecanoate Copolymer | film former | Lays down the film that holds a shape | Holds |
| Zeolite | mineral | Adds texture or opacity | Neutral |
| Propylene Glycol Dibenzoate | light ester | Light slip without much weight | Softens |
| Diisopropyl Adipate | light ester | Light slip without much weight | Softens |
| Tocopheryl Acetate | antioxidant | Protects the formula | Stabilizes |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
| Citrus Aurantium (Orange) Peel Oil | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Linalyl Acetate | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.
Listed in the first three ingredients, it is likely a structural part of this formula.
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Listed in the first three ingredients, it is likely a structural part of this formula.
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Listed in the first three ingredients, it is likely a structural part of this formula.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
A hairspray polymer that holds firmly and resists humidity.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
A porous mineral used to absorb oil and, in some products, to trap odour.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
A light ester used for shine and slip in finishing products.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A light ester that spreads quickly and helps other oil-soluble ingredients dissolve.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A stable form of vitamin E used to keep the oils in a formula from oxidising. It is used at fractions of a percent.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
The essential oil of Orange (Citrus Aurantium). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A lavender-like fragrance component, related to linalool and listed for the same allergen reason.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A synthetic musk or woody-amber note used as a fragrance base.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A lilac-like fragrance component found naturally in several essential oils.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-scented fragrance component, listed on its own because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A sweet, hay-like fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A fresh, floral fragrance component.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A rose-scented fragrance component related to geraniol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 5.3 oz
Usually a good value. Most stores sell it under the $19 line, and products that do this job typically go for about $28 at this size.
5.3 ozmost listedBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Not the most complete volumizer formula we have read, but it is under most of the range for volumizers per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget



Final decision
Hair that stiffens on protein, looking for a protein-free formula and a curly-method-compatible formula
Worth skipping for anyone sensitive to fragrance, very dry or high-damage hair, or people avoiding aerosols
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
clinically proven all day volume & texture
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
lightweight & buildable
A mid-weight formula: light on coarse hair, noticeable on fine hair.
Depends how fine your hair is.
hair-raising volume and texture without crunch
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
Neutral on lift.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Especially effective for fine or straight hair that normally can't hold volume
Ulta verified reviewer with fine hairGives instant lift at the roots and holds style all day without crunch or heaviness
Ulta verified reviewerHolds up through humidity and long days
Ulta verified reviewerFragrance is noticeably strong; one reviewer reported an allergic reaction
Ulta verified reviewerLeft hair feeling stiff, to the point fingers couldn't run through it easily
Ulta verified reviewer