Freshen Up Invisible Rice Starch Dry Shampoo Light & Fresh Scent
Dry shampoo
- Dry shampoo
- Sulfate-free
- Silicone-free
- Protein-free
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: eva-nyc.com
Not enough priced dry shampoos to place it
We have not priced enough dry shampoos to place this one.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Absorbent powders or starches high in the list.
Fast-drying alcohol in the first three ingredients.
Nothing here needs a detergent wash to remove.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Hydrofluorocarbon 152a | propellant | Pushes the product out of the can | Neutral |
| Butane | propellant | Pushes the product out of the can | Neutral |
| Alcohol Denat.Alcohol Denat. (SD Alcohol 40-B) | drying alcohol | Speeds drying but can leave hair feeling dry | Drying |
| Rice StarchOryza Sativa (Rice) Starch | starch | Soaks up oil and adds grip | Neutral |
| Argania Spinosa Kernel OilArgania Spinosa (Argan) Kernel Oil | oil | Coats and softens the strand | Softens |
| Disteardimonium Hectorite | clay | Absorbs oil and adds texture | Stabilizes |
| Diisopropyl Adipate | light ester | Light slip without much weight | Softens |
| Fragrance | fragrance | The scent | Fragrance |
Full ingredient list (8)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Hydrofluorocarbon 152a
General function
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
2
Butane
General function
A pressurised gas that pushes an aerosol out of the can and evaporates immediately.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
3
Alcohol Denat.
· Alcohol Denat. (SD Alcohol 40-B)
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
May not suitVery dry or highly damaged hairIt evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
- drying alcohol
- solvent
-
4
Rice Starch
· Oryza Sativa (Rice) Starch
General function
A fine starch that soaks up oil at the roots and adds grip.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
5
Argania Spinosa Kernel Oil
· Argania Spinosa (Argan) Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
6
Disteardimonium Hectorite
General function
A clay modified to thicken oil rather than water, used to give balms and pomades structure.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- clay
- thickener
-
7
Diisopropyl Adipate
General function
A light ester that spreads quickly and helps other oil-soluble ingredients dissolve.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- solvent
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
8
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
What the whole list adds up to
- 2 propellants
- 2 solvents
- 2 emollients
- 1 drying alcohol
- 1 starch
- 1 powder
- 1 oil
- 1 clay
- 1 thickener
- 1 light ester
- 1 fragrance
- 1 declared fragrance
Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 5.3 oz
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $20 at this size.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
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JCPenney
$13.505.3 oz · $2.55/ozOct 8Lowest per ozSale · was $15.00
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Target
$13.995.3 oz · $2.64/ozOct 8
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Eva NYC (brand site)
$15.005.3 oz · $2.83/ozOct 7
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CVS
$15.695.3 oz · $2.96/ozOct 8
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 5.3 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 5.3 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.79/oz; at 5.3 oz that is $10. Under that line you are paying less than most of them.
- About $20 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 5.3 oz.
Dry shampoo refreshes hair between washes. We describe its ingredient functions without assigning a formula score.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
- Protein-free
- Silicone-free
- Differs
- Protein-free
- Silicone-free
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Depends on your hair: see who it suitsHair that stiffens on protein who want a protein-free formula and a silicone-free formula
Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or people avoiding aerosols
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Most reviewers praise the light, fresh scent and say it smells clean between washes.
Everyday reviewers across hair types; about a third say the product was sent to them free or in exchange for a review.Many reviewers say it soaks up oil and refreshes roots between washes without a sticky film.
Reviewers who used it to stretch time between washes, including some with fine, thin or wavy hair.Several reviewers say it leaves a white cast or residue, most visibly on brown hair.
Mostly 3-star reviewers plus one 1-star reviewer; only the brown-haired reviewer named her own hair colour.A few reviewers say the can dispenses weakly, sputters or runs out early.
Three reviewers (one 2-star, two 3-star) describe the spray not coming out properly or the can losing pressure.Several reviewers say results are weak unless they spray a heavy amount.
Reviewers rated 2 to 4 stars, including a 2-star reviewer with short fine curly hair who bought the travel size; several say it needed more product than expected.More from Eva NYC
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- This library-only category has no formula-completeness score or personal routine recommendation.
- 3 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-31.
- Ingredient references are linked for 1 of 5 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-31.
