Instant, revivable, long-lasting volume and texture
It reads light on the strand, which is what volume claims depend on.
- VP/VA Copolymer
- VA/Crotonates/Vinyl Neodecanoate Copolymer
- Ethylcellulose
Supported
Leaves room for lift.
Living Proof
Full Dry Volume & Texture Spray - 9.9 oz
Styler / Volumizer, mixed-hold
- Styler
- volumizer
- aerosol
- Sulfate-free
- Silicone-free
- Protein-free
- Vegan · label states
- Cruelty-free · PETA-listed
Size9.9 fl oz
Price$43seen at one store · 9.9 oz
Price / oz$4.34/ozat 9.9 oz
Where to buy2 stores · $43.00–43.00
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
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Factor
Your profile
Fit
Best for hair types
Straight–Wavy
Not in your profile
Moisture level
None found
Not in your profile
Hold system
Moderate
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
High
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Aerosol can
Pressurised can
Not in your profile
Needs heat to set
Set with a dryer
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
17 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Ulta · Brand website +1Widely sold
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$4.34/oz at 9.9 oz — less than 51% of the 64 volumizers , which mostly run $3–6.80/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Maybe skip if
this product carries a scent
Very dry or damaged hairit contains fast-drying alcohol
Anyone who dislikes a castthe film formers here can set firm
Aerosol avoidancethis is a pressurised can
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Mixed
Gums and synthetic polymers together.
Cast risk
Likely
Film formers without much softening them — expect a cast to scrunch out.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Oil absorption
High
Absorbent powders or starches high in the list.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
High in the list
Fast-drying alcohol in the first three ingredients.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Hydrofluorocarbon 152a | propellant | Pushes the product out of the can | Neutral |
| Alcohol Denat. | drying alcohol | Sets the style fast — the same reason it can read dry | Drying |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| VA/Crotonates/Vinyl Neodecanoate Copolymer | film former | Lays down the film that holds a shape | Holds |
| Calcium Sodium Borosilicate | mineral | Adds texture or opacity | Neutral |
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cyclodextrin | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Zeolite | mineral | Adds texture or opacity | Neutral |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
| Citral | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates or silicones. No protein — a moisture formula, not a repair one. Fragrance is on the label. This is a pressurised can.
Full ingredient list (17)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Hydrofluorocarbon 152a
General function
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
2
Alcohol Denat.
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
May not suitVery dry or highly damaged hairIt evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
- drying alcohol
- solvent
-
3
VP/VA Copolymer
General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
4
VA/Crotonates/Vinyl Neodecanoate Copolymer
General function
A hairspray polymer that holds firmly and resists humidity.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
5
Calcium Sodium Borosilicate
General function
A glass powder used for shimmer. It affects how the product looks, not how hair behaves.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- mineral
- powder
-
6
Water
· Water/Aqua/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solvent
-
7
Cyclodextrin
General function
A ring-shaped sugar that traps small molecules — used to hold fragrance, and in some products to capture odour.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
-
8
Zeolite
General function
A porous mineral used to absorb oil and, in some products, to trap odour.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- mineral
- powder
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
9
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
10
Ethylcellulose
General function
A cellulose derivative that dries to a firm, water-resistant film. Used for hold that survives humidity.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
11
Propylene Glycol Dibenzoate
General function
A light ester used for shine and slip in finishing products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
12
Aminomethyl Propanol
General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- 13 Ammonium Glycyrrhizate
-
14
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
15
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
16
Citral
General function
A lemon-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
17
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 5 fragrances
- 4 named fragrance allergens
- 3 film formers
- 3 polymers
- 2 solvents
- 2 minerals
- 2 powders
- 1 propellant
- 1 drying alcohol
- 1 solubilizer
- 1 declared fragrance
- 1 light ester
- 1 emollient
- 1 pH adjuster
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 9.9 oz
Seen at
$43
Good value under
$37
Priced above the products that do the same job. Stores sell it above the $37 line; products that do this job typically go for about $56 at this size.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
-
Ulta
$43.009.9 oz · $4.34/ozAug 25Lowest per oz
-
Ulta
$43.009.9 oz · $4.34/ozAug 27
-
Bloomingdale's
$43.009.9 oz · $4.34/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 9.9 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $43 is the price we have observed for the 9.9 oz. We need three stores before we call a price commonly seen.
- Good value under $37 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.71/oz; at 9.9 oz that is $37. Under that line you are paying less than most of them.
- About $56 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 9.9 oz.
Formula
7
Formula score
7 of 10
Nothing separates this from the middle of the range for volumizers, on formula or on cost per ounce.
How the score is counted
- 1 products that do the same job cost less per ounce
- Costs less per ounce than 51% of the 64 volumizers we’ve priced
- No no drying alcohol in the first three in the formula
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
Eva NycLowest cost per oz
Beyond Gravity Volume & Texture Spray
$2.83/oz $1.51/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein, looking for a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or anyone who will not scrunch out a cast
Best alternative if not
Eva Nyc Beyond Gravity Volume & Texture Spray — for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Buildable, no-slip grip
Nothing in the list reads as a slip system.
—
Stated by brand
Can’t be confirmed from label.
Lightly absorbs oil
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Heat protection up to 410F/210C
Heat protection is a performance claim; an ingredient list cannot confirm it.
- VP/VA Copolymer
- VA/Crotonates/Vinyl Neodecanoate Copolymer
- Ethylcellulose
Stated by brand
Only lab testing can show this.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Extends time between washes, hair still looks decent on day two
reviewer 'Ralphiesmom', PittsburghBest hairspray/volumizer they've tried; doesn't damage hair and holds style all day
reviewer 'Jean', ChicagoAdds volume without stickiness or crunchiness, and helps curls hold longer when applied before styling
reviewer 'Katrina', wavy hair, BostonSpray nozzle is hard to press and product left hair stiff, sticky, and tangled, causing breakage while brushing
reviewer with arthritic handsMore from Living Proof
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 7 of 12 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.