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Rinse-Free Foaming Body Wash & Shampoo

Shampoo / Everyday cleanser, balanced

  • Shampoo
  • foam
  • Silicone-free
  • Protein-free
Size7.1 fl oz
Price$14.99seen at one store · 7.1 oz
Price / oz$2.17/ozat 7.1 oz
Where to buy3 stores · $7.94–15.88

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

Listing used for research: walmart.com

Personal fit

Is this right for you?

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Upper-mid price for a shampoo

$2.17/oz at 7.1 oz, more than 63% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.

Price and stores

Great for

no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Hard waterand swimmers dealing with mineral deposit
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list

Maybe skip if

Sulfate-free routinesit uses a sulfate detergent
Hair that needs proteinthere is none in this list
Hair that tangles wetnothing here makes combing easier
Dry or very humid airwhere heavy humectants work against you
If scent matters to younothing is added here
Picking it up locallywe’ve only seen it sold in one channel

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Moderate

Removes oil and product; leaves some conditioning behind.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Little

Nothing here is built to reduce combing force.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Contains chelators, which bind hard-water and pool minerals.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein None

No protein or amino acids in the list.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Propylene Glycol humectant Pulls water into the hair Moisturizes
Cocamidopropyl Betaine amphoteric cleanser — Cleanses
Ammonium Lauryl Sulfate sulfate cleanser — Cleanses
Disodium EDTA hard-water chelator Binds trace metals Stabilizes
Glycerin humectant Adds a little water-binding Moisturizes
Aloe Barbadensis Leaf Juice humectant Adds a little water-binding Moisturizes
Iodopropynyl Butylcarbamate preservative Keeps the product from spoiling Stabilizes
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
What the list leaves out, and what it carriesThe list carries no silicones, drying alcohols, or fragrance. No protein: a moisture formula, not a repair one. Hard-water chelators are present.
Full ingredient list (9)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 3 Cocamidopropyl Betaine
    General function

    A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    DependsVery dry or highly damaged hair

    Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

    Indian Journal of Dermatology
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 4 Ammonium Lauryl Sulfate
    General function

    A sulfate detergent similar in strength to sodium lauryl sulfate, used for fast, high foam.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitBuild-up-sensitive routines

    A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.

    May suitFine or easily flattened hair

    Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

    May not suitDry, coarse, or high-porosity hair

    Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

    PubChem
    • sulfate cleanser
    • cleanser
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 5 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 6 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 7 Aloe Barbadensis Leaf Juice
    General function

    Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    • humectant
    • botanical extract
    • gum
  • 8 Iodopropynyl Butylcarbamate
    General function

    A preservative used at very low levels against mould and yeast.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 9 Phenoxyethanol
    • preservative

What the whole list adds up to

  • 3 humectants
  • 2 solvents
  • 2 cleansers
  • 2 preservatives
  • 1 amphoteric cleanser
  • 1 secondary cleanser
  • 1 sulfate cleanser
  • 1 hard-water chelator
  • 1 botanical extract
  • 1 gum

Ingredient list captured 2026-10-03. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 7.1 oz

Seen at $14.99 lowest of 2 stores · checked Oct 7
Good value under $3 Under $0.41/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $3 line; products that do this job typically go for about $4 at this size.

Show the price ladder
Where we’ve seen it2 listings · 2 stores
  • TikTok Shop
    $14.99
    7.1 oz · $2.11/oz
    Oct 7Lowest per oz
  • Walmart
    $15.88
    7.1 oz · $2.24/oz
    Oct 7

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 7.1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $14.99 is the price we have observed for the 7.1 oz. We need three stores before we call a price commonly seen.
  3. Good value under $3 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.41/oz; at 7.1 oz that is $3. Under that line you are paying less than most of them.
  4. About $4 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 7.1 oz.

Formula

Formula score
7 of 10

Nothing separates this from the middle of the range for shampoos, on formula or on cost per ounce.

How the score is counted
  • 6 products that do the same job cost less per ounce
  • Costs more per ounce than 63% of the 1544 shampoos we’ve priced
  • No slip for detangling in the formula
  • Drugstore tier, sold at Grocery / mass
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

EveryoneLowest cost per oz Tropical Coconut Kids 3in1 Soap $0.41/oz $1.76/oz less
  • Hard water
· Close function
Differs
  • Cruelty-free
  • Masstige tier
  • 32 oz bottle
Compare
EveryoneClose function Lavender + Aloe 3in1 Soap $0.41/oz $1.76/oz less
  • Fragrance-free
  • Protein-free
  • Deep clean
Function
  • Cleansing strength
  • Water-binding (humectants)
Also
  • Cruelty-free
  • Masstige tier
  • 32 oz bottle
Compare
EveryoneClose function EO Essentials Sweet Orange Shampoo $0.84/oz $1.33/oz less
  • Deep clean
  • Hard water
Function
  • Cleansing strength
  • Water-binding (humectants)
Also
  • Salon tier
  • 32 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent

Biggest tradeoff

Not ideal for sulfate-free routines and fresh keratin treatments, soft, over-stretchy hair that needs protein, or hair that tangles the moment it is wet

Best alternative if not

Consider Everyone Tropical Coconut Kids 3in1 Soap, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Enriched with aloe vera.

A named-ingredient story. What matters is where those sit in the list — see the ingredients table.

  • Aloe Barbadensis Leaf Juice
Stated by brand

Check the position, not the name.

pH balanced and alcohol free.

No fast-drying alcohol appears in the list.

—

Supported

Nothing that flashes off dry.

Paraben free formula.

No parabens appear in the ingredient list.

—

Supported

Preserved without parabens.

Foam cleanser in a 7.1 fl oz bottle.

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

One reviewer found little noticeable scent, while another preferred a scented alternative.

['Own words from 10 actual written reviews. Retailer AI summary and medical claims excluded. Most-relevant sample is not representative prevalence.']

Hair results vary: some report clean hair, while others describe a greasy or waxy finish.

['Own words from 10 actual written reviews. Retailer AI summary and medical claims excluded. Most-relevant sample is not representative prevalence.']

Reviewers find the no-rinse foam convenient for cleaning up when a shower is unavailable.

['Own words from 10 actual written reviews. Retailer AI summary and medical claims excluded. Most-relevant sample is not representative prevalence.']

More from Equate

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-04.
  • Ingredient references are linked for 5 of 6 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-04.

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