Dove

Hyaluronic Moisture 10-in-1 Serum Mask

Mask / Weekly treatment, lightly emollient

Mask / treatment
cream
Sulfate-free
Moisture-rich
Cruelty-free · PETA-listed

Size9.2 fl oz

Price$11–12 Good valuecommonly seen · 9.2 oz

Price / oz$1.30/ozat 9.2 oz

Where to buy5 stores · $10.00–13.59

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Oils and butters Low Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Prominent Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 21 ingredientsAbout average Not in your profile

Price tier Drugstore Not in your profile

Where to buy it Grocery / massOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

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$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Lower cost than most masks and treatments

$1.30/oz at 9.2 oz — less than 83% of the 341 masks and treatments , which mostly run $1.63–5.59/oz.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Very dry hairno fast-drying alcohol in the list

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

A wide range of haira middle-of-the-range weight

Tight budgetsit sits in the lower price tiers

Maybe skip if

this product carries a scent

Curly-method routinesthese silicones need a detergent to remove

Dry or very humid airwhere heavy humectants work against you

Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater (Aqua)	solvent	The base everything else is dissolved in	Neutral
Cetearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Dimethicone	silicone	Smooths the cuticle and adds shine	Buildup
Stearamidopropyl Dimethylamine	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Lactic Acid	pH adjuster	Fine-tunes the pH	Moisturizes
Behentrimonium Chloride	conditioning agent	Adds slip, lower in the list	Detangles
FragranceFragrance (Parfum)	fragrance	The scent	Fragrance
Cetyl Palmitate	light ester	A light, silky feel	Buildup
Amodimethicone	silicone	A little smoothing and shine	Buildup
Hydrolyzed Soy Protein	film former	A supporting film former	Protein
Benzyl Salicylate	fragrance	The scent	Fragrance
Hexyl Cinnamal	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesNo sulfates or drying alcohols. Contains fragrance. The silicones here need a detergent wash to come off. Chelators for hard water.

Full ingredient list (21)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Water (Aqua)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Dimethicone

General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

May not suitBuild-up-sensitive routines
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
4 Stearamidopropyl Dimethylamine

General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
5 Lactic Acid

General function
An acid used to set pH and, in scalp products, to loosen flakes.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- pH adjuster
- humectant
- exfoliant
6 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

DependsVery dry or highly damaged hair
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
7 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
8 Cetyl Palmitate

General function
A waxy ester used to thicken creams and add a smooth after-feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

PubChem
- light ester
- emollient
- wax
9 Dipropylene Glycol

General function
A light humectant and solvent that helps fragrance and extracts dissolve evenly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
10 Amodimethicone

General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

International Journal of Trichology
- silicone
- conditioning agent
- film former
11 Sodium Benzoate
- preservative
12 Sodium Chloride
- salt
- thickener
13 Disodium EDTA

General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
14 Cocos Nucifera (Coconut) Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

International Journal of Trichology
- oil
- emollient
15 Hydrolyzed Hyaluronic Acid

General function
A smaller form of hyaluronic acid, used for water binding closer to the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
16 Hydrolyzed Soy Protein

General function
A plant protein used for body and moisture retention.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
17 Benzyl Alcohol
- preservative
- solvent
18 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
19 Hexyl Cinnamal

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
20 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
21 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

5 fragrances
4 emollients
4 named fragrance allergens
3 solvents
3 humectants
2 thickeners
2 silicones
2 conditioning agents
2 conditioning agents
2 film formers
2 preservatives
1 fatty alcohol
1 pH adjuster
1 exfoliant

Ingredient list captured 2026-09-04. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 9.2 oz

Commonly seen $11–12 Midpoint $11.98 · 4 stores · checked Sep 4

Good value under $14 Under $1.57/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $14 line, and products that do this job typically go for about $18 at this size.

Show the price ladder

Price for 9.2 ozlower is better

Where we’ve seen it4 listings · 4 stores

Walgreens
$10.00

9.2 oz · $1.09/oz

Sep 4Lowest per ozSale · was $11.99
Walmart
$11.97

9.2 oz · $1.30/oz

Sep 4
Target
$11.99

9.2 oz · $1.30/oz

Sep 4
CVS
$13.59

9.2 oz · $1.48/oz

Sep 4

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

9.2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 9.2 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
Good value under $14 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.57/oz; at 9.2 oz that is $14. Under that line you are paying less than most of them.
About $18 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 9.2 oz.

Formula

Formula score

5 of 10

The formula covers the core of what a treatment does, and it costs less per ounce than most masks and treatments in our library.

How the score is counted

Costs less per ounce than 83% of the 341 masks and treatments we’ve priced
No rich emollients in the formula
Reviewers mention 4 things they like about how it performs
Drugstore tier, sold at Grocery / mass

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

TRESemmeSame function Bouncy Curls Multi-Tasking Hair Mask $5.24/oz $3.94/oz more

Alcohol-free
Medium weight
Budget

Differs: 8 oz bottle

Compare

DoveLowest cost per oz UV Repair & Glow 10-in-1 Radical Recovery Mask $1.09/oz $0.21/oz less

Alcohol-free
Medium weight
Budget

· Same function Compare

RedkenSame function All Soft Mega Mask $3.45/oz $2.15/oz more

Medium weight

Differs: Salon tier
6.8 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

People who want maximum slip — for real detangling slip and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Delivers 100H of hydrated hair

Humectants or rich emollients sit in the first eight ingredients.

Cetearyl Alcohol
Dimethicone
Lactic Acid

Supported

Helps hair feel hydrated.

10 transformative benefits in 1 minute

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Bio-Protein Care technology with 1 trillion protein strength builders

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Smoothness, hydration boost, weightless nourishment, frizz control, and damage repair

Humectants or rich emollients sit in the first eight ingredients.

Cetearyl Alcohol
Dimethicone
Lactic Acid

Supported

Helps hair feel hydrated.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers say the mask leaves hair noticeably softer and much easier to detangle right after rinsing.

general reviewers

Reviewers describe a pleasant, lasting scent alongside visible shine after use.

general reviewers

Several reviewers call it an affordable drugstore option that outperforms pricier salon masks they've tried.

general reviewers

Multiple reviewers report it cuts frizz and stops breakage, leaving hair more manageable day to day.

general reviewers

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-09-04.
Ingredient references are linked for 13 of 17 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-04.

Hyaluronic Moisture 10-in-1 Serum Mask

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

More from Dove

How this page was made

Your personalized hair plan