Color Control Purple Toning + Styling Foam
Styler / Mousse, polymer-set
- Styler
- mousse
- Sulfate-free
- Protein-free
- Lightweight
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: colorwowhair.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Show all 22 factors we check
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a mouss
$3.53/oz at 6.8 oz, more than 65% of the 201 mousses , which mostly run $1.54–4.14/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Synthetic hold polymers, the firmest kind of hold.
Film formers with little to soften them, so expect a cast to scrunch out.
Water-first and light: unlikely to flatten fine hair.
No absorbent powders or starches.
No oils or butters in the list.
No fast-drying alcohol in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWATER/AQUA/EAU | solvent | The base everything else is dissolved in | Neutral |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| Isobutane | propellant | Pushes the product out of the can | Neutral |
| Propane | propellant | Pushes the product out of the can | Neutral |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| PEG-40 Hydrogenated Castor Oil | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Methyl Hydrogenated Rosinate | film former | Lays down the film that holds a shape | Holds |
| FragrancePARFUM/FRAGRANCE | fragrance | The scent | Fragrance |
| Amodimethicone | silicone | A little smoothing and shine | Buildup |
| Linalool | fragrance | The scent | Fragrance |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
Full ingredient list (20)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· WATER/AQUA/EAU
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
VP/VA Copolymer
General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
3
Isobutane
General function
A pressurised gas that pushes an aerosol out of the can and evaporates on contact.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
4
Propane
General function
An aerosol propellant, usually blended with butane to set the spray pressure.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- propellant
-
5
Cocamidopropyl Betaine
General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Indian Journal of DermatologyMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
DependsVery dry or highly damaged hairAmong the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
6
PEG-40 Hydrogenated Castor Oil
General function
A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
-
7
Methyl Hydrogenated Rosinate
- film former
- resin
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
8
Fragrance
· PARFUM/FRAGRANCE
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
9
Benzalkonium Chloride
General function
A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
10
Diazolidinyl Urea
- formaldehyde releaser
- preservative
-
11
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
12
Amodimethicone
General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
- 13 MYRISTAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE
-
14
Trideceth-12
- emulsifier
- solubilizer
-
15
Cetrimonium Chloride
General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFine or easily flattened hairThe C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
16
Iodopropynyl Butylcarbamate
- preservative
-
17
PPG-5-Ceteth-20
- emulsifier
- solubilizer
-
18
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
19
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
- 20 CI 60730 (D&C VIOLET 2). F#502-3
What the whole list adds up to
- 3 film formers
- 3 solubilizers
- 3 emulsifiers
- 3 fragrances
- 2 propellants
- 2 cleansers
- 2 conditioning agents
- 2 preservatives
- 2 conditioning agents
- 2 named fragrance allergens
- 1 solvent
- 1 polymer
- 1 amphoteric cleanser
- 1 secondary cleanser
Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 6.8 oz
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $13 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Color Wow (brand site)
$24.006.8 oz · $3.53/ozOct 7Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 6.8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $24 is the price we have observed for the 6.8 oz. We need three stores before we call a price commonly seen.
- Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.16/oz; at 6.8 oz that is $8. Under that line you are paying less than most of them.
- About $13 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 6.8 oz.
Formula
Nothing separates this from the middle of the range for mousses, on formula or on cost per ounce.
How the score is counted
- 5 products that do the same job cost less per ounce
- Costs more per ounce than 65% of the 201 mousses we’ve priced
- No softeners alongside the hold in the formula
- Masstige tier, sold at Brand website
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
- Protein-free
- Lightweight
- Alcohol-free
- Function
- Also
- Protein-free
- Lightweight
- Alcohol-free
- Function
- Also
- Protein-free
- Lightweight
- Alcohol-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personHair that stiffens on protein, for a protein-free formula and defined, clumped curls
Not ideal for anyone sensitive to fragrance, curly-method routines, or anyone who will not scrunch out a cast
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
More from Color Wow
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-10-07.
- Ingredient references are linked for 6 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-08.
