Lifts up to 7 levels
We cannot read weight on the strand from what is recorded.
- Maltodextrin
- Hydroxyethylcellulose
- Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
Stated by brand
Can’t be confirmed from label.
Read before you buy
What the package and the regulator say
We carry this product so you can look it up. We do not put it in anyone’s plan, and nothing on this page is matched to you.
What to do first
- Do a patch test 48 hours before you use it, following the directions on the package.
- A professional application is strongly advised.
- Follow the timing on the package exactly and rinse thoroughly when the time is up.
From the package
Do not continue to process if adverse reactions occurs (e.g. itching, burning, rash or any unexpected reaction). Stop and immediately rinse with water.
Quoted from sallybeauty.com, 2026-09-02
Maximum total processing time is 50 minutes.
Quoted from sallybeauty.com, 2026-09-02
From the regulator
Caution - This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.
Quoted from fda.gov, 2026-09-02
Applying it
When applying directly to the scalp, do not exceed 20 vol. developer.
Quoted from sallybeauty.com, 2026-09-02
Product image coming soon
Color Brilliance by ion
Powder Lightener
Lightener
- Lightener
- Sulfate-free
- Silicone-free
- Curly-method
- Cruelty-free · label states
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: sallybeauty.com
Not enough priced lighteners to place it
We have not priced enough lighteners to place this one.
Great for
Silicone-free routinesno silicones appear in the list
Matte, textured stylesabsorbent powders do the mattifying
Very dry hairno fast-drying alcohol in the list
Tight budgetsit sits in the lower price tiers
Maybe skip if
this product has a scent
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
Moderate
Conditioning agents are present, lower in the list.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Water-binding (humectants)
Low
Humectants appear, but low enough to be a minor part.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Hard-water defence
Chelators present
Contains chelators, which bind hard-water and pool minerals.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Potassium Persulfate | active | The over-the-counter active | Active |
| Ammonium Persulfate | active | The over-the-counter active | Active |
| Sodium Silicate | pH adjuster | Brings the formula to hair-friendly pH | pH balancer |
| Magnesium Carbonate | absorbent | — | Neutral |
| Sodium Stearate | emulsifier | Keeps oil and water mixed | Cleanses |
| Maltodextrin | absorbent | — | Holds |
| Sodium Metasilicate | hard-water chelator | Binds trace metals | pH balancer |
| EDTA | hard-water chelator | Binds trace metals | Stabilizes |
| Fragrance | fragrance | The scent | Fragrance |
| Laurdimonium Hydroxypropyl Hydrolyzed Keratin | conditioning agent | Adds slip, lower in the list | Protein |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Hard-water chelators are present.
Full ingredient list (29)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Potassium Persulfate
- active
-
2
Ammonium Persulfate
- active
-
3
Sodium Silicate
- pH adjuster
-
4
Magnesium Carbonate
General function
A light mineral powder used to soak up oil and keep a powder free-flowing.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- absorbent
- powder
- mineral
-
5
Sodium Stearate
- emulsifier
- cleanser
- thickener
-
6
Maltodextrin
General function
A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairTakes up oil at the root, which is where fine hair goes flat first.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- absorbent
- film former
- binder
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
7
Sodium Metasilicate
- hard-water chelator
- pH adjuster
-
8
EDTA
General function
Binds hard-water metals so they cannot dull hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
9
Hydroxyethylcellulose
General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
-
10
Mineral Oil
General function
A sealing oil that sits on the surface, adds slip and shine, and needs a detergent to remove.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- emollient
- sealant
- oil
- 11 Potassium alginate
-
12
Silica
General function
A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- powder
- thickener
- mineral
-
13
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
General function
A guar-bean conditioning polymer that deposits during rinsing. It is why a strong shampoo can still leave hair combable.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFrizz-prone, damaged, or high-friction hairCationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
May suitMaximum-hold stylingA styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
-
14
Xanthan Gum
General function
A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
-
15
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
- 16 Ultramarines
-
17
Cocos Nucifera (Coconut) Oil
· Coconut oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
18
Arginine
General function
An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairAmino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
DependsProtein-sensitive hairThe lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- amino acid
- humectant
-
19
Helianthus Annuus (Sunflower) Seed Oil
· Sunflower seed oil
General function
A light, widely used oil that softens without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- 20 Gardenia flower extract
-
21
Chia Seed Oil
- oil
- emollient
-
22
Water
- solvent
-
23
Hydroxypropylammonium Gluconate
General function
A sugar-derived conditioning agent with a positive charge, used alongside hydroxypropylgluconamide.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- humectant
- conditioning agent
-
24
Hydroxypropylgluconamide
General function
A sugar-derived conditioning agent used in bond-repair positioned formulas for moisture and slip.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- conditioning agent
-
25
Tocopherol
- antioxidant
- vitamin
-
26
Laurdimonium Hydroxypropyl Hydrolyzed Keratin
General function
A keratin given a positive charge so it deposits where hair is damaged, conditioning and firming in one ingredient.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- conditioning agent
- film former
- protein
- hydrolysed protein
-
27
Phenoxyethanol
- preservative
-
28
Sodium Benzoate
- preservative
-
29
Potassium Sorbate
- preservative
What the whole list adds up to
- 4 thickeners
- 4 film formers
- 4 emollients
- 4 oils
- 3 gums
- 3 conditioning agents
- 3 humectants
- 3 preservatives
- 2 actives
- 2 pH adjusters
- 2 absorbents
- 2 powders
- 2 minerals
- 2 hard-water chelators
Ingredient list captured 2026-09-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 1 oz
Seen at
$6.29
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Sally Beauty
$6.291 oz · $6.29/ozSep 17Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $6.29 is the price we have observed for the 1 oz. We need three stores before we call a price commonly seen.
Formula
5
Formula score
5 of 10
Too few comparable prices in our library to place this one; that is a gap in our data, not a fact about the product.
How the score is counted
- No conditioning agents up front in the formula
- Drugstore tier, sold at Beauty supply
- Drugstore tier
- 2 sources consulted for this record
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Similar products
- We don’t have close alternatives for this product yet.
- Browse this product category
Final decision
Should you buy it?
Depends on your hair: see who it suitsBest user
Silicone-free routines, for a silicone-free formula and a matte finish
Biggest tradeoff
Not ideal for anyone sensitive to fragrance or anyone who wants to pick it up locally
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Gluten-free
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Cruelty-free
Our researched record has this brand as cruelty-free.
—
Supported
Matches our researched record.
Dust-free formula
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-09-17.
- Ingredient references are linked for 6 of 15 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-17.
