Sizes & containers
8.4 fl oz (250 ml) · $37 at one store · UPC 05056379590616
Shampoo / Everyday cleanser, balanced
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: bluemercury.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$4.38/oz at 8.4 oz, more than 89% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes oil and product; leaves some conditioning behind.
Thick foam that spreads quickly through the hair.
Nothing here is built to reduce combing force.
Humectants near the top: binding water is one of its main jobs.
No over-the-counter scalp active.
Contains chelators, which bind hard-water and pool minerals.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Aloe Barbadensis Leaf Juice | humectant | Pulls water into the hair | Moisturizes |
| Coco-Glucoside | nonionic cleanser | — | Cleanses |
| Ammonium Lauryl Sulfate | sulfate cleanser | — | Cleanses |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Benzyl Alcohol | preservative | Keeps the product from spoiling | Stabilizes |
| Sodium PCA | humectant | Adds a little water-binding | Moisturizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.
Listed in the first three ingredients, it is likely a structural part of this formula.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Hydration with no oil attached, so it adds very little weight even high on a list.
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
A sugar-derived, low-foaming cleanser used in gentle and curly-method shampoos.
Listed in the first three ingredients, it is likely a structural part of this formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
A sulfate detergent similar in strength to sodium lauryl sulfate, used for fast, high foam.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
A preservative and solvent that also occurs naturally in some essential oils.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A moisture-binding ingredient that occurs naturally in hair and skin.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A coconut-derived preservative booster that also softens.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A rice-derived chelator that binds hard-water minerals without EDTA.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
Flaxseed gel. A natural polysaccharide that gives soft, flexible hold in curl products.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it adds less weight than oils or butters do.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8.4 oz
Priced above the products that do the same job. Stores sell it above the $1 line; products that do this job typically go for about $2 at this size.
Sizes
The sizes cost about the same per ounce.
8.4 ozusual store sizeBest per ounce
3.7 oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Sold through specialty beauty stores, and 7 products that do the same job cost less. Part of what you pay for is where it is sold.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Hair that stiffens on protein, looking for a protein-free formula and a hard-water chelator
Worth skipping for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or soft, over-stretchy hair that needs protein
Equate Rinse-Free Foaming Body Wash & Shampoo for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Silky moisture-rich shampoo that restores the appearance of dry, dull hair
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
Gently cleanses the scalp and delivers luminous shiny hair
Nothing in the list reads as a shine system.
—
Can’t be confirmed from label.
94% natural-origin ingredients
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Several reviewers specifically call out the scent as a highlight of the product
general usersA reviewer with an oily scalp was surprised the shampoo felt moisturizing without weighing hair down
oily scalpLong-term users (months to over a year of regular use) report sustained improvement in hair condition and fewer comments from stylists about hair health
long-term repeat usersReviewers with dry or dull hair report visibly softer, smoother hair after just one wash
dry, dull hairA reviewer noted the price is on the higher side but felt the results justified the cost
price-conscious repeat buyer
