Cantu

Shea Butter Intensive Repair Deep Treatment Masque

Mask / Deep treatment, rich

Mask / treatment
cream
Sulfate-free
Silicone-free
Protein-free
Cruelty-free · PETA-listed

Size12 fl oz

Price$7.49 Good valueseen at one store · 12 oz

Price / oz$0.73/ozat 12 oz

Where to buy2 stores · $7.49–9.99

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: shopbeautydepot.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Curly–Coily Not in your profile

Moisture level High Not in your profile

Oils and butters High Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Rich Not in your profile

Fragrance Prominent Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted No adjuster listed Not in your profile

Ingredient list 30 ingredientsAbout average Not in your profile

Price tier Drugstore Not in your profile

Where to buy it Grocery / massOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Lower cost than most masks and treatments

$0.73/oz at 12 oz — less than 96% of the 341 masks and treatments , which mostly run $1.63–5.59/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Coarse or dry hairthat absorbs everything you give it

Silicone-free routinesno silicones appear in the list

Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product carries a scent

Oily scalp or fine hairthat gets weighed down

Stretching wash dayswaxes stay until a detergent wash removes them

Hair that needs proteinthere is none in this list

Dry or very humid airwhere heavy humectants work against you

Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater (Aqua)	solvent	The base everything else is dissolved in	Neutral
Brassica Campestris (Rapeseed) Seed OilCanola Oil	oil	Coats and softens the strand	Softens
Cetearyl Alcohol/Ceteareth-20	—	—	Neutral
Glycerin	humectant	Pulls water into the hair	Moisturizes
FragranceFragrance (Parfum)	fragrance	The scent	Fragrance
Beeswax	wax	Adds a little grip	Buildup
Cetyl Alcohol	fatty alcohol	Body and a little conditioning	Softens
Butyrospermum Parkii (Shea) Butter	butter	A little richness	Heavy
Silk Amino Acids	protein	A small amount of protein	Protein
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes
Ethylhexylglycerin	preservative	Keeps the product from spoiling	Softens

What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.

Full ingredient list (30)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Water (Aqua)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Brassica Campestris (Rapeseed) Seed Oil · Canola Oil

General function
A light, inexpensive plant oil used as a base emollient.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
3 Cetearyl Alcohol/Ceteareth-20
4 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
5 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
6 Beeswax

General function
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

May suitVery dry or highly damaged hair
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

DependsCurls or waves needing flexible hold
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- wax
- film former
- sealant
7 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
- thickener
8 Butyrospermum Parkii (Shea) Butter

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
9 Glycol Stearate

General function
A wax that makes shampoo look pearly and adds a slightly richer feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
10 Polyquaternium-10

General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
11 Cocos Nucifera (Coconut) Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

International Journal of Trichology
- oil
- emollient
12 Persea Gratissima (Avocado) Oil

General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
13 Prunus Amygdalus Dulcis (Sweet Almond) Oil

General function
A medium-weight oil used for softness and slip.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
14 Simmondsia Chinensis (Jojoba) Oil

General function
The oil pressed from Jojoba (Simmondsia Chinensis). It is one of the lighter plant oils, absorbing faster and leaving less residue.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
15 Olea Europaea (Olive) Fruit Oil

General function
A heavy, coating oil traditionally used for deep conditioning.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
16 Mangifera Indica (Mango) Seed Butter

General function
A plant butter that is slightly lighter than shea, used in curl creams.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
17 Melia Azadirachta (Neem) Seed Oil

General function
The oil pressed from Neem (Melia Azadirachta). It is one of the heavier plant oils — rich on coarse or dry hair, and enough to flatten fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
18 Daucus Carota Sativa (Carrot) Seed Oil

General function
The oil pressed from Daucus Carota. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
19 Macadamia Ternifolia Seed Oil · Macadamia Ternifolia (Macadamia) Seed Oil

General function
A cushiony oil that absorbs reasonably well, common in smoothing treatments.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
20 Glycine Soja (Soybean) Oil

General function
A light plant oil used to soften and carry other oil-based ingredients.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
21 Argania Spinosa Kernel Oil · Argania Spinosa (Argan) Kernel Oil

General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
22 Aloe Barbadensis Leaf Juice · Aloe Barbadensis (Aloe Vera) Leaf Juice

General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
23 Lonicera Japonica (Honeysuckle) Flower Extract
- botanical extract
24 Laminara Cloustoni (Sea Kelp) Extract
25 Salvia Officinalis (Sage) Leaf Extract
- botanical extract
26 Vitis Vinifera (Grape) Seed Extract
- botanical extract
27 Melia Azadirachta (Neem) Seed Oil

General function
The oil pressed from Neem (Melia Azadirachta). It is one of the heavier plant oils — rich on coarse or dry hair, and enough to flatten fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
28 Silk Amino Acids

General function
Silk protein broken into amino acids, used for slip and shine rather than strength.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- protein
- amino acid
29 Phenoxyethanol
- preservative
30 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient

What the whole list adds up to

17 emollients
12 oils
4 botanical extracts
2 humectants
2 film formers
2 sealants
2 butters
2 preservatives
1 solvent
1 fragrance
1 declared fragrance
1 wax
1 fatty alcohol
1 thickener

Ingredient list captured 2026-09-15. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $7.49 1 store · checked Sep 15

Good value under $9 Under $0.76/oz it costs less than three-quarters of the 7 products we score as doing the same job

Usually a good value. Most stores sell it under the $9 line, and products that do this job typically go for about $10 at this size.

Show the price ladder

Price for 12 ozlower is better

Where we’ve seen it2 listings · 2 stores

Amazon.com
$7.49

12 oz · $0.62/oz

Sep 15Lowest per oz
Beauty Depot O-Store (shopbeautydepot.com)
$9.99

12 oz · $0.83/oz

Sep 15

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $7.49 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
Good value under $9 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $0.76/oz; at 12 oz that is $9. Under that line you are paying less than most of them.
About $10 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score

6 of 10

The formula covers the core of what a treatment does, and it costs less per ounce than most masks and treatments in our library.

How the score is counted

Costs less per ounce than 96% of the 341 masks and treatments we’ve priced
No conditioning agents up front in the formula
Reviewers mention 2 things they like about how it performs
Drugstore tier, sold at Grocery / mass

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Sexy HairSame function Healthy Imperfect Strengthening Nectarine Mask $3.38/oz $2.65/oz more

Protein-free
Curly method
Rich

Differs: Fruity scent
Vegan
Salon tier

Compare

CantuClose function Acai Berry Revitalizing Treatment Masque $0.73/oz

Curly method
Rich
Silicone-free

Function: Protein
Also: Sold at specialty beauty counters

Compare

Maui MoistureLowest cost per oz Heal & Hydrate + Shea Butter Hair Mask $0.58/oz $0.15/oz less

Protein-free
Curly method
Rich

· Close function

Function: Oils and butters
Film formers
Also: Vegan

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

Hair that stiffens on protein — for a protein-free formula and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Restores and strengthens dry, damaged hair

No protein or bond ingredient appears in the list.

Polyquaternium-10

Stated by brand

Can’t be confirmed from label.

Boosts moisture retention for increased elasticity and reduced breakage

Humectants or rich emollients sit in the first eight ingredients.

Brassica Campestris (Rapeseed) Seed Oil
Glycerin
Cetyl Alcohol

Supported

Helps hair feel hydrated.

Adds manageability and shine

Conditioning agents that reduce combing force sit high in the list.

Cetyl Alcohol
Polyquaternium-10

Supported

Easier detangling, less breakage.

Free from sulfates, silicones, parabens, and mineral oil

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

leaves hair soft, moisturized and less prone to breakage after the 30-minute treatment, sometimes used under a plastic cap with heat

customers with natural/textured hair doing a weekly deep-conditioning routine

very thick, rich consistency that reviewers specifically want in a deep treatment, offering good slip and value for the amount in the jar

long-time repeat customers comparing it to other deep conditioning masks

the fragrance is pleasant but very strong and lingers in hair for days even after thorough rinsing and a follow-up shampoo

a customer who switched from a different brand on a hairdresser's recommendation

some wish the jar came in a larger size given how much they like the scent, texture and results

a repeat customer introduced to the product by a friend

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
6 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 4 editorial), last checked 2026-09-16.
Ingredient references are linked for 5 of 23 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-16.

Shea Butter Intensive Repair Deep Treatment Masque

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

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