Shampoo / Everyday cleanser, balanced
Scent:
Notes: ginger, sweet.
Listing used for research: target.com
Personal fit
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
$49.00 one-time consultation, no subscription
Add the optional $49/year membership for unlimited adjustments for changes in weather and lifestyle.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Priced with its peers
$1.17/oz at 12 oz — less than 60% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes oil and product; leaves some conditioning behind.
Thick foam that spreads quickly through the hair.
Conditioning agents are present, lower in the list.
No humectants found — nothing here pulls water into the hair.
No over-the-counter scalp active.
No chelating agent in the list.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Infused Ginger Root Oil | fragrance | The scent — a large share of the formula at this position | Fragrance |
| Disodium Cocoamphodipropionate | amphoteric cleanser | — | Cleanses |
| Sodium C14-16 Olefin Sulfonate | olefin sulfonate cleanser | — | Cleanses |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Citric Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Aniseed Oil | fragrance | The scent | Fragrance |
| Ricinus Communis (Castor) Seed Oil | oil | A small amount of oil for softness | Softens |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Fragrance | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
The essential oil of Infused Ginger. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
Listed in the first three ingredients, it is likely a structural part of this formula.
A very mild cleanser used in baby and sensitive-scalp shampoos.
Listed in the first three ingredients, it is likely a structural part of this formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.
Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
Anise essential oil, used for its liquorice-like scent. Essential oils are a common source of declared fragrance allergens.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A thick, tacky oil used for sealing ends and for slick, held-down styles.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A wax that gives shampoo its pearly look and a slightly richer feel.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 12 oz
Priced above the products that do the same job. Stores sell it above the $13 line; products that do this job typically go for about $14 at this size.
Formula
The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Colour-treated hair, looking for washing without sulfates and a protein-free formula
Worth skipping for anyone sensitive to fragrance, soft, over-stretchy hair that needs protein, or hard water without a chelating wash
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
remove oils and product buildup
A moderate detergent system: enough for light residue, not a monthly reset.
Light residue, not heavy build-up.
cleanses your follicles while gingers antiseptic properties promote growth
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
free of sulfates, parabens and harmful chemical additives
No sulfate detergents appear in the ingredient list.
—
Gentler on colour and coils.
a silky, soft transformation that adds bounce and shine
The formula carries a recognised shine system — silicone, oil, or light ester.
Reflects light for visible shine.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Natural ginger and essential-oil scent well received, distinct from synthetic fragrance
Leaves hair feeling soft with added bounce and shine after rinsing
Effectively removes product buildup with a clarifying effect gentler than a typical clarifying shampoo
curly and textured hair usersThick, heavy consistency means a little goes a long way; those with fine or thin hair should use a smaller amount to avoid weigh-down
fine/thin hair users