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Bumble and bumble

Super Rich Hair Conditioner

Conditioner / Everyday rinse-out, detangling

  • Conditioner
  • Sulfate-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size8.5 fl oz
Price$36seen at one store · 8.5 oz
Price / oz$4.24/ozat 8.5 oz
Where to buy1 store

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

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Same job for less elsewhere

$4.24/oz at 8.5 oz — more than 86% of the 689 conditioners , which mostly run $0.91–3.10/oz.

View alternatives

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Very dry hairno fast-drying alcohol in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
A wide range of haira middle-of-the-range weight

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Hair that needs proteinthere is none in this list
Tight budgetsit sits in the upper price tiers

Whether this much richness is right for you depends on your strand thickness, porosity, and how easily your hair flattens — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters None

No oils or butters in the list.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Protein None

No protein or amino acids in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Cetearyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Behentrimonium Methosulfate conditioning agent Conditions and softens — this is what makes it comb through Detangles
Cetyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Ppg-2 Myristyl Ether Propionate emulsifier Keeps oil and water mixed Stabilizes
Hydroxyethylcellulose gum Natural hold and clump definition Holds
Stearalkonium Chloride conditioning agent Conditions and softens — this is what makes it comb through Detangles
Glyceryl Stearate emulsifier Keeps oil and water mixed Softens
Dimethicone silicone A little smoothing and shine Buildup
FragranceFragrance (Parfum) fragrance The scent Fragrance
Hexyl Cinnamal fragrance The scent Fragrance
Linalool fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (25)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Role in this product type

    In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

    BASF
    • fatty alcohol
    • emollient
    • thickener
  • 3 Behentrimonium Methosulfate
    General function

    A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    A C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    International Journal of Cosmetic Science
    • conditioning agent
    • emulsifier
  • 4 Cetyl Alcohol
    General function

    A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 5 Ppg-2 Myristyl Ether Propionate
    General function

    An ethoxylated or propoxylated formulation aid. Ingredients of this family keep oils, silicones and fragrance evenly dispersed in a water-based product.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
  • 6 Hydroxyethylcellulose
    General function

    A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    PubChem
    • gum
    • thickener
    • film former
  • 7 Stearalkonium Chloride
    General function

    A long-standing conditioning agent that flattens the cuticle and cuts static. It rinses less completely than newer alternatives.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    PubChem
    • conditioning agent
  • 8 Glyceryl Stearate
    General function

    A workhorse emulsifier that holds oil and water together in a cream.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • emulsifier
    • emollient
  • 9 Glyceryl Distearate
    • light ester
    • emollient
  • 10 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 11 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 12 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 13 Hexylene Glycol
    General function

    A solvent that keeps other ingredients dissolved and helps preservatives work.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • solvent
    • humectant
  • 14 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 15 Sodium Hydroxide
    General function

    A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

    International Journal of Trichology
    • pH adjuster
  • 16 Tetrasodium EDTA
    General function

    Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 17 Tocopherol
    • antioxidant
    • vitamin
  • 18 BHT
    • antioxidant
  • 19 Phenoxyethanol
    • preservative
  • 20 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 21 Hexyl Cinnamal
    General function

    A jasmine-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 22 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 23 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 24 Yellow 5 · Yellow 5 (CI 19140)
    General function

    A certified colour added to tint the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
  • 25 Yellow 6 (Ci 15985)
    General function

    A certified colour that tints the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant

What the whole list adds up to

  • 5 emollients
  • 4 fragrances
  • 3 thickeners
  • 3 emulsifiers
  • 3 humectants
  • 3 named fragrance allergens
  • 2 solvents
  • 2 fatty alcohols
  • 2 conditioning agents
  • 2 preservatives
  • 2 pH adjusters
  • 2 hard-water chelators
  • 2 antioxidants
  • 2 colourants

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 8.5 oz

Seen at $36 1 store · checked Aug 22
Good value under $8 Under $0.89/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $11 at this size.

Show the price ladder
Where we’ve seen it1 listing · 1 store
  • Ulta Beauty
    $36.00
    8.5 oz · $4.24/oz
    Aug 22Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 8.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $36 is the price we have observed for the 8.5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.89/oz; at 8.5 oz that is $8. Under that line you are paying less than most of them.
  4. About $11 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8.5 oz.

Formula

Formula score
10 of 10

The formula carries what a conditioner is built around, and 7 products we score as close matches cost at least a quarter less per ounce. The difference is buying the label, not a different formula.

How the score is counted
  • 7 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 86% of the 689 conditioners we’ve priced
  • Covers 6 of the 6 things a conditioner should do
  • Reviewers mention 3 things they like about how it performs
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Wella ProfessionalsClosest function Invigo Brilliance Conditioner For Normal Hair $2.50/oz $1.74/oz less
  • Protein-free
  • Alcohol-free
  • Medium weight
Function
  • Film formers
Also
  • Citrus scent
  • 8.4 oz bottle
Compare
NeutrogenaLowest cost per oz Healthy Scalp Clarify & Shine Conditioner With Pink Grapefruit $1.15/oz $3.09/oz less
  • Protein-free
  • Medium weight
· Close function
Function
  • Film formers
Also
  • Masstige tier
  • 12 oz bottle
Compare
Paul MitchellClose function Tea Tree Lavender Mint Moisturizing Conditioner $2.47/oz $1.77/oz less
  • Protein-free
  • Vegan & CF
  • Medium weight
Function
  • Film formers
Also
  • Vegan
  • Masstige tier
  • 10.1 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

Similar results available for less
Best user

Hair that stiffens on protein who want a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or soft, over-stretchy hair that needs protein

Best alternative if not

Wella Professionals Invigo Brilliance Conditioner For Normal Hair, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
After using Gentle Shampoo, smoothe conditioner through and leave it on for a minute or two, rinse thoroughly.

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Melts away knots.

Conditioning agents that reduce combing force sit high in the list.

  • Cetearyl Alcohol
  • Behentrimonium Methosulfate
  • Cetyl Alcohol
Supported

Easier detangling, less breakage.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers with dry, coarse, wavy, or gray/silver hair report strong hydration and softening, with some noting reduced breakage/frizz over time.

dry/coarse/wavy/silver hair

Rich, thick, creamy texture liked by users wanting a premium conditioning treatment; several note a little goes a long way.

general

Praised for excellent detangling, described as melting away knots during application.

general

Some complaints about larger bottle sizes lacking a pump, making product hard to dispense as the bottle empties; a few reviewers with severely dry/tangly or chemically compromised hair reported inconsistent detangling or a too-fast-absorbing, less-smooth feel.

severely dry/compromised hair; large-bottle users

More from Bumble and bumble

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (0 manufacturer or regulatory, 3 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 15 of 19 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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