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Bumble and bumble

Brilliantine Styling Cream

Styler / Smoothing cream, polymer-set

  • Styler
  • smoothing cream
  • cream
  • Moisture-rich
  • Cruelty-free · PETA-listed
Size2 fl oz
Price$62seen at one store · 2 oz
Price / oz$30.54/ozat 2 oz

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: bluemercury.com

Personal fit

Is this right for you?

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Priced above most smoothing creams

$30.54/oz at 2 oz — more than 100% of the 56 smoothing creams , which mostly run $3.70–7.10/oz.

Price and stores

Great for

Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Sun and colour fadea UV filter is in the list
Easy to findsold through several channels

Maybe skip if

this product carries a scent
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Synthetic polymer

Synthetic hold polymers — the firmest of the hold systems.

Oil absorption None

No absorbent powders or starches.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Glycerin humectant Pulls water into the hair Moisturizes
Caprylic/Capric Triglyceride light ester Light slip without much weight Softens
Ricinus Communis (Castor) Seed Oil oil Softens the film so it does not set hard Softens
Oleyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Polybutene Neutral
Cetyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Rosmarinus Officinalis (Rosemary) Leaf Extract botanical extract A trace plant extract Stabilizes
Linalool fragrance The scent Fragrance
Butylphenyl Methylpropional fragrance The scent Fragrance
hydroxyisohexyl 3-cyclohexene carboxaldehyde fragrance The scent Fragrance
Citronellol fragrance The scent Fragrance
What the list leaves out, and what it carriesFragrance is on the label. Hard-water chelators are present.
Full ingredient list (28)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 3 Caprylic/Capric Triglyceride
    General function

    A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 4 Ricinus Communis (Castor) Seed Oil
    General function

    A thick, tacky oil used for sealing ends and for slick, held-down styles.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 5 Oleyl Alcohol
    General function

    A liquid fatty alcohol that adds slip and helps other oils spread.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
  • 6 Polybutene
  • 7 Cetyl Alcohol
    General function

    A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 8 Rosmarinus Officinalis (Rosemary) Leaf Extract
    General function

    Rosemary extract, used both as a scent note and as a natural antioxidant in scalp products.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • botanical extract
    • antioxidant
  • 9 Salvia Officinalis (Sage) Leaf Extract
    • botanical extract
  • 10 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 11 Peg-40 Castor Oil
    • solubilizer
    • emulsifier
  • 12 Carbomer
    General function

    A thickener that turns a liquid into a clear gel. It also contributes a light hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • thickener
    • polymer
    • film former
  • 13 Acetylated Lanolin Alcohol
    • emollient
    • sealant
  • 14 Arachidyl Alcohol
    General function

    A plant-derived fatty alcohol that thickens creams and lends a soft finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 15 Myristyl Alcohol
    General function

    A fatty alcohol used to build texture in creams and add a light smoothing layer.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
  • 16 Aminomethyl Propanol
    General function

    A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 17 Tetrasodium EDTA
    General function

    Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 18 Benzophenone-4
    General function

    A UV filter added to keep the product itself, and dyed hair, from fading in light.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    PubChem
    • UV filter
  • 19 Phenoxyethanol
    • preservative
  • 20 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 21 Butylphenyl Methylpropional
    General function

    A floral fragrance component (lilial) named separately as a recognised allergen; increasingly reformulated out.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 22 hydroxyisohexyl 3-cyclohexene carboxaldehyde
    General function

    An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
  • 23 Citronellol
    General function

    A rose-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 24 Hydroxycitronellal
    General function

    A soft floral fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 25 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 26 Hexyl Cinnamal
    General function

    A jasmine-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 27 Geraniol
    General function

    A rose-scented fragrance component, listed on its own because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    • fragrance
    • named fragrance allergen
  • 28 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 9 fragrances
  • 8 emollients
  • 7 named fragrance allergens
  • 4 fatty alcohols
  • 3 thickeners
  • 2 botanical extracts
  • 2 preservatives
  • 1 solvent
  • 1 humectant
  • 1 light ester
  • 1 oil
  • 1 antioxidant
  • 1 solubilizer
  • 1 emulsifier

Ingredient list captured 2026-09-05. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 2 oz

Seen at $62 1 store · checked Sep 5
Show the price ladder
Where we’ve seen it3 listings · 2 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $62 is the price we have observed for the 2 oz. We need three stores before we call a price commonly seen.
  3. About $11 is what smoothing creams typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.

Formula

Formula score
10 of 10

Above the range for smoothing creams per ounce for a complete formula, with no close, lower-priced match in our library.

How the score is counted
  • Nothing in our library does the same job for less
  • Costs more per ounce than 100% of the 56 smoothing creams we’ve priced
  • Covers 6 of the 6 things a smoothing cream should do
  • Salon tier, sold at Brand website and Salons
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Similar products

Built for straight to curly hair

Final decision

Should you buy it?

Above-range price, specific fit
Best user

Hair that craves moisture — for moisture that stays in and defined, clumped curls

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, very dry or very humid climates, or people shopping on a budget

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Oil-based styling cream that gives hair polish, separation and extra sheen.

The formula carries a recognised shine system — silicone, oil, or light ester.

  • Caprylic/Capric Triglyceride
  • Ricinus Communis (Castor) Seed Oil
  • Acetylated Lanolin Alcohol
Supported

Reflects light for visible shine.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Many reviewers say a tiny, pea-sized or smaller amount tames flyaways and frizz while adding shine without weighing hair down.

A minority of reviewers say the cream did little or nothing for their hair and were disappointed compared to how other Bumble and bumble products performed.

Many reviewers call the small tube pricey for its size, though most still say it is worth buying because so little product is needed.

A few reviewers report receiving a tube that looked old or previously opened, with worn text or a loose seal.

Several reviewers describe a light, sweet, natural scent, comparing it to freshly cut grass or plants with a hint of citrus.

More from Bumble and bumble

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 5 sources consulted for this product (0 manufacturer or regulatory, 4 retailer, 1 editorial), last checked 2026-09-05.
  • Ingredient references are linked for 15 of 21 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-05.