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Bumble and bumble

All-Style Blow Dry Heat Protective Styling Cream

Leave-in / Rich leave-in, heavy

  • Leave-in
  • cream
  • Also a heat protectant
  • Also a styler
  • Sulfate-free
  • Moisture-rich
  • Vegan · label states
  • Cruelty-free · PETA-listed
Size5 fl oz
Price$37seen at one store · 5 oz
Price / oz$7.40/ozat 5 oz
Where to buy1 store

Scent:

Notes: fresh.

Manufacturer page: bumbleandbumble.com

Personal fit

Is this right for you?

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Same job for less elsewhere

$7.40/oz at 5 oz — more than 86% of the 1351 leave-ins , which mostly run $1.46–5.52/oz.

View alternatives

Great for

Heat stylingthe brand positions this as a heat protectant
Protein-hungry hairthat stretches and stays stretched when wet
Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Coarse or dry hairthat absorbs everything you give it
Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Protein-sensitive hairthat goes stiff or straw-like on protein
Oily scalp or fine hairthat gets weighed down
Tight budgetsit sits in the upper price tiers

Whether this weight sits well on your hair depends on density, porosity, and how much you already layer — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Slip and detangling Some

Some slip, mostly from esters or silicones rather than conditioners.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Protein Prominent

Protein high in the list — a strengthening formula, not a moisture one.

Heat protection Claimed, no temperature given

Sold as a heat protectant; no temperature is stated.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Polymethylsilsesquioxane silicone Smooths the cuticle and adds shine Buildup
Dimethicone silicone Smooths the cuticle and adds shine Buildup
Caprylyl Methicone silicone Smooths the cuticle and adds shine Buildup
Myristyl Alcohol fatty alcohol Thickens and conditions — not a drying alcohol Softens
Caryocar Brasiliense Fruit Oil oil Coats and softens the strand Softens
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol film former Lays down the film that holds a shape Protein
Caprylyl Glycol preservative Keeps the product from spoiling Moisturizes
FragranceFragrance (Parfum) fragrance The scent Fragrance
Hexyl Cinnamal fragrance The scent Fragrance
Linalool fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. Protein sits high: this is a strengthening step rather than a moisture one. Fragrance is on the label. Heavier butters sit in the working part of the list.
Full ingredient list (26)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Polymethylsilsesquioxane
    General function

    A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • conditioning agent
  • 3 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • 4 Caprylyl Methicone
    General function

    A light silicone used for slip and to help other silicones spread.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    PubChem
    • silicone
    • emollient
  • 5 Myristyl Alcohol
    General function

    A fatty alcohol used to build texture in creams and add a light smoothing layer.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
  • 6 Caryocar Brasiliense Fruit Oil
    General function

    The oil pressed from Caryocar Brasiliense. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 7 Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
    General function

    A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 8 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 9 Polyisobutene
  • 10 Polyacrylate-13
    General function

    A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 11 Polysilicone-11
  • 12 Peg-8 Stearate
    • thickener
    • emulsifier
  • 13 Polysorbate 20
    • solubilizer
    • emulsifier
  • 14 Sorbitan Isostearate
    General function

    A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 15 Butyl Methoxydibenzoylmethane
    General function

    A UVA filter (avobenzone) used in leave-on products to protect hair colour from light.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    PubChem
    • UV filter
  • 16 Ethylhexyl Methoxycinnamate
    General function

    A UV filter added to protect the product's colour and, in leave-ins, to slow colour fade.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    PubChem
    • UV filter
  • 17 Ethylhexyl Salicylate
    General function

    A UV filter used in leave-on hair products to slow colour fade.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

    PubChem
    • UV filter
  • 18 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 19 Hexyl Cinnamal
    General function

    A jasmine-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 20 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 21 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 22 Geraniol
    General function

    A rose-scented fragrance component, listed on its own because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    • fragrance
    • named fragrance allergen
  • 23 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 24 Potassium Sorbate
    • preservative
  • 25 Sorbic Acid
    • preservative
  • 26 Phenoxyethanol
    • preservative

What the whole list adds up to

  • 5 emollients
  • 5 fragrances
  • 4 preservatives
  • 4 named fragrance allergens
  • 3 silicones
  • 3 UV filters
  • 2 conditioning agents
  • 2 film formers
  • 2 emulsifiers
  • 1 solvent
  • 1 fatty alcohol
  • 1 oil
  • 1 protein
  • 1 hydrolysed protein

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 5 oz

Seen at $37 1 store · checked Aug 22
Good value under $4 Under $0.80/oz it costs less than three-quarters of the 4 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $4 line; products that do this job typically go for about $5 at this size.

Show the price ladder
Where we’ve seen it1 listing · 1 store

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $37 is the price we have observed for the 5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $4 comes from the 4 products we score as doing the same job as this one. A quarter of them cost less than $0.80/oz; at 5 oz that is $4. Under that line you are paying less than most of them.
  4. About $5 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 5 oz.

Formula

Formula score
7 of 10

Sold through salons at a price 3 products that do the same job undercut — the distribution is part of what you are paying for.

How the score is counted
  • 3 products that do the same job cost less per ounce
  • Costs more per ounce than 86% of the 1351 leave-ins we’ve priced
  • No conditioning agents up front in the formula
  • Reviewers mention 3 things they like about how it performs
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • A humectantBinds water into the hair.2 pts
  • A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Creme of NatureClosest function Argan Oil Creamy Oil Lotion $1.06/oz $6.34/oz less
  • Protein-free
  • Rich
  • Alcohol-free
Function
  • Protein
Also
  • Drugstore tier
  • 8.4 oz bottle
Compare
ORSLowest cost per oz ORS Olive Oil Moisturizing Hair Lotion $0.75/oz $6.65/oz less
  • Protein-free
  • Rich
  • Alcohol-free
· Close function
Function
  • Protein
  • UV filter
Also
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  • 8.5 oz bottle
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ORSClose function ORS Olive Oil Girls Oil Moisturizing Hair and Scalp Lotion $0.82/oz $6.58/oz less
  • Protein-free
  • Rich
  • Alcohol-free
Function
  • Protein
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Also
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See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for curly to coily hair

Final decision

Should you buy it?

Good for the right person, not the lowest cost
Best user

People who blow-dry or flat-iron — for heat protection and protein high in the formula

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
A heat-protective cream that adds shine and helps reduces frizz

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • Polymethylsilsesquioxane
  • Dimethicone
  • Caprylyl Methicone
Supported

Smoother strands, less frizz.

Helps keep styles fresh and extend the life of your blow dry

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Amazon reviewer (Maddy Shah, verified Amazon Influencer review) titled the product 'Smooth texture proving full heat defence,' praising heat protection and smooth after-feel

Speeds drying and extends a smooth blowout without oily roots

Influenster and Bloomingdales reviewers

Provides heat protection and a lightweight finish

Bloomingdales reviewers

Some wavy-haired users still experience frizz

Influenster reviewer with coarse wavy hair

More from Bumble and bumble

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources consulted for this product (3 manufacturer or regulatory, 3 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 10 of 18 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.