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Briogeo

Farewell Frizz Blow Dry Perfection & Heat Protectant Creme

Heat protectant / Lotion, heat-protecting

  • Heat protectant
  • cream
  • Also a leave-in
  • Sulfate-free
  • Silicone-free
  • Moisture-rich
Size4 fl oz
Priceabout $26commonly seen · 4 oz
Price / oz$6.50/ozat 4 oz

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Listing used for research: ulta.com

Personal fit

Is this right for you?

Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.

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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

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Same job for less elsewhere

$6.50/oz at 4 oz — more than 80% of the 553 heat protectants , which mostly run $1.25–5.80/oz.

View alternatives

Great for

Heat stylingthe brand states protection to 450°F
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product carries a scent
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
Picking it up locallywe have it recorded in one channel only

How much heat protection you need depends on how often and how hot you style — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Heat protection Stated to 450°F

The brand states a protection temperature — a label claim, not a measurement.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater/Aqua/Eau solvent The base everything else is dissolved in Neutral
Aloe Barbadensis Leaf Juice humectant Pulls water into the hair Moisturizes
Polyquaternium-37 conditioning agent Conditions and softens — this is what makes it comb through Detangles
Rosa Canina Fruit Oil oil A small amount of oil for softness Softens
Argania Spinosa Kernel Oil oil A small amount of oil for softness Softens
Cocos Nucifera (Coconut) Oil oil A small amount of oil for softness Softens
Laminaria Saccharina Extract botanical extract A trace plant extract Neutral
Bambusa Arundinacea Leaf Extract botanical extract A trace plant extract Neutral
Hydrolyzed Corn Protein film former A supporting film former Protein
Hydrolyzed Wheat Protein film former A supporting film former Protein
Hydrolyzed Soy Protein film former A supporting film former Protein
Citrus Aurantium Dulcis (Orange) Peel Oil fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Contains fragrance.
Full ingredient list (30)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Water/Aqua/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Aloe Barbadensis Leaf Juice
    General function

    Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    • humectant
    • botanical extract
    • gum
  • 3 Polyquaternium-37
    General function

    A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
    • thickener
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 4 Rosa Canina Fruit Oil
    General function

    Rosehip oil, used in small amounts for antioxidants and a light finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
    • antioxidant
  • 5 Argania Spinosa Kernel Oil
    General function

    Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 6 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 7 Laminaria Saccharina Extract
    General function

    A kelp extract used at low levels for mineral and moisture claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • botanical extract
  • 8 Bambusa Arundinacea Leaf Extract
    General function

    An extract from the leaf of Bambusa Arundinacea. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • botanical extract
  • 9 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 10 Trametes Versicolor Extract
    • botanical extract
  • 11 Tocopheryl Acetate
    • antioxidant
    • vitamin
  • 12 Glycine Soja (Soybean) Oil
    General function

    A light plant oil used to soften and carry other oil-based ingredients.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 13 Propylene Glycol Dicaprylate/Dicaprate
    General function

    A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 14 Hydrolyzed Corn Protein
    General function

    A plant protein used in strengthening blends, often with wheat and soy.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 15 Hydrolyzed Wheat Protein
    General function

    Wheat protein broken into fragments small enough to cling to the hair. It adds temporary strength and body; too much can feel stiff.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 16 Hydrolyzed Soy Protein
    General function

    A plant protein used for body and moisture retention.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    • film former
    • protein
    • hydrolysed protein
  • 17 PPG-1 Trideceth-6
    • emulsifier
    • solubilizer
  • 18 Sorbitol
    General function

    A sugar-based humectant that adds moisture and a slight cushiony feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • humectant
  • 19 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 20 Leuconostoc/Radish Root Ferment Filtrate
    • preservative
  • 21 Citrus Aurantium Dulcis (Orange) Peel Oil
    General function

    Orange peel oil used for a fresh citrus scent; naturally high in limonene.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • botanical extract
  • 22 Citrus Paradisi (Grapefruit) Peel Oil
    General function

    The essential oil of Grapefruit (Citrus Paradisi). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • botanical extract
  • 23 Citrus Limon (Lemon) Peel Oil
    General function

    A cold-pressed citrus oil used for a fresh scent; naturally high in limonene.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance
  • 24 Citrus Tangerina (Tangerine) Peel Oil
    • fragrance
    • botanical extract
  • 25 Abies Sibirica Oil
    • botanical extract
    • essential oil
    • fragrance
  • 26 Polyquaternium-10
    General function

    A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
  • 27 Cetrimonium Chloride
    General function

    A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 28 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 29 Dehydroacetic Acid
    • preservative
  • 30 Benzyl Alcohol
    • preservative
    • solvent

What the whole list adds up to

  • 9 botanical extracts
  • 6 fragrances
  • 5 film formers
  • 5 emollients
  • 4 humectants
  • 4 oils
  • 3 conditioning agents
  • 3 proteins
  • 3 hydrolysed proteins
  • 3 preservatives
  • 2 solvents
  • 2 polymers
  • 2 antioxidants
  • 2 vitamins

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 4 oz

Commonly seen about $26 Midpoint $26 · 5 stores · checked Aug 29
Show the price ladder
Where we’ve seen it6 listings · 6 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.

How we work this out
  1. 4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 4 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. About $10 is what heat protectants typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.

Formula

Formula score
10 of 10

The formula carries what a heat protectant is built around, and 7 products we score as close matches cost at least a quarter less per ounce. The difference is buying the label, not a different formula.

How the score is counted
  • 7 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 80% of the 553 heat protectants we’ve priced
  • Covers 6 of the 6 things a heat protectant should do
  • Reviewers mention 3 things they like about how it performs
  • A film-forming heat spreaderSilicones or polymers that spread heat along the strand.3 pts
  • A stated heat claimThe brand names the protection it claims.2 pts
  • A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
  • A humectantBinds water into the hair.1 pt
  • Slip for detanglingReduces the force it takes to comb wet hair.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

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Function
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  • 6.7 oz bottle
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Taliah WaajidLowest cost per oz Green Apple & Aloe Nutrition Leave-In Conditioner $0.94/oz $5.56/oz less
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  • Silicone-free
  • Rinses clean
· Close function
Function
  • Film formers
Also
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BriogeoClose function Curl Charisma Rice Amino + Avocado Leave-In Defining Creme $4.00/oz $2.50/oz less
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See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for straight to curly hair

Final decision

Should you buy it?

Good for the right person, not the lowest cost
Best user

People who blow-dry or flat-iron who want heat protection and real detangling slip

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, very dry or very humid climates, or people shopping on a budget

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

0
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Best. Blowout. Ever.

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

Scientifically proven to decrease frizz for up to 48 hours

A brand-run study. We report it as stated and do not repeat the number as fact.

Stated by brand

Only the brand’s testing shows this.

Heat protection up to 450F

Our library captures this as a heat protectant, but thermal protection is measured in a lab, not read off a list.

  • Polyquaternium-37
  • Hydrolyzed Corn Protein
  • Hydrolyzed Wheat Protein
Partly supported

Sold for hot tools; untestable here.

94% naturally derived

A brand-run study. We report it as stated and do not repeat the number as fact.

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Soft, silky results and a pleasant smell are praised

Walmart reviewers

Users report heat protection and repeat-buy intent

Walmart reviewers

Leaves curls soft and defined while reducing frizz

Walmart reviewers

More from Briogeo

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 5 sources consulted for this product (3 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 5 of 19 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.