Being Frenshe Moisture & Nourish Hair Mask - Cashmere Vanilla — 10 oz container

Being Frenshe

Moisture & Nourish Hair Mask - Cashmere Vanilla

Mask / Moisture treatment, lightly emollient

Mask / treatment
cream
moisture
Sulfate-free
Silicone-free
Protein-free
Cruelty-free · PETA-listed

Size10 fl oz

Price$14.99 Good valueseen at one store · 10 oz

Price / oz$1.50/ozat 10 oz

Where to buy2 stores · $14.99–14.99

Scent:

Notes: sweet, vanilla.

“Dermatologist-tested with MoodScience Scent Technology” — Brand page

Strength: Strong

Listing used for research: target.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Time on the hair Moderate Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein None Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Scent Sweet & vanillaStrong strength Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils Present Not in your profile

Fast-drying alcohol Moderate Not in your profile

Vegan / cruelty-free Cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 36 ingredientsA long list Not in your profile

Price tier Masstige Not in your profile

Where to buy it TargetOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Lower cost than most masks and treatments

$1.50/oz at 10 oz — less than 79% of the 341 masks and treatments , which mostly run $1.63–5.59/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Silicone-free routinesno silicones appear in the list

Planned treatment timeit is built for a long sit

Maybe skip if

this product carries a strong scent

Very dry or damaged hairit contains fast-drying alcohol

Hair that needs proteinthere is none in this list

Dry or very humid airwhere heavy humectants work against you

Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Time on the hair 15–20 min

Long enough that it is a planned step, not a shower add-on.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Cetyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Cetearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Glycerin	humectant	Pulls water into the hair	Moisturizes
Myristyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Behentrimonium Chloride	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Isopropyl Palmitate	light ester	Light slip without much weight	Softens
Ethyl Canolate	light ester	Light slip without much weight	Softens
Fragrance	fragrance	The scent	Fragrance
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes
Isopropyl Alcohol	drying alcohol	A small amount, for fast drying	Drying
Ethylhexylglycerin	preservative	Keeps the product from spoiling	Softens

What the list leaves out, and what it carriesNo sulfates or silicones. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Fast-drying alcohol is in the list.

Full ingredient list (36)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
4 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
5 Myristyl Alcohol

General function
A fatty alcohol used to build texture in creams and add a light smoothing layer.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
6 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
7 Isopropyl Palmitate

General function
A light ester that spreads quickly and leaves a smooth, non-greasy feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
8 Ethyl Canolate

General function
A rapeseed-derived light ester used for a dry, silky finish.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
9 Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
10 Sorbitol

General function
A sugar-based humectant that adds moisture and a slight cushiony feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
11 Butyrospermum Parkii (Shea) Butter

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
12 Mangifera Indica (Mango) Seed Butter

General function
A plant butter that is slightly lighter than shea, used in curl creams.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
13 Cocos Nucifera (Coconut) Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

International Journal of Trichology
- oil
- emollient
14 Butylene Glycol

General function
A light humectant and carrier that helps extracts dissolve.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
15 Neopentyl Glycol Diheptanoate

General function
A very light ester used for a dry, silky finish without silicone.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
16 Phenoxyethanol
- preservative
17 Hydroxyethylcellulose

General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

PubChem
- gum
- thickener
- film former
18 Bis-Polycitronellyl Succinate
- light ester
- emollient
19 Isopropyl Alcohol

General function
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

PubChem
- drying alcohol
- solvent
20 Isododecane

General function
A fast-evaporating carrier that lets oils and polymers spread thinly, then leaves nothing behind.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- solvent
- emollient
21 Methyl Gluceth-20

General function
A sugar-derived humectant that holds water with a lighter, satin feel rather than glycerin's tack. It also helps other ingredients stay dissolved.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
- humectant
- emollient
- solvent
22 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
23 Tocopherol
- antioxidant
- vitamin
24 Tocopheryl Acetate
- antioxidant
- vitamin
25 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
26 Tetramethyl Acetyloctahydronaphthalenes

General function
A synthetic musk or woody-amber note used as a fragrance base.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
27 Benzyl Benzoate

General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
28 Vanillin

General function
The main scent compound in vanilla, used as a fragrance note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- fragrance
29 Coumarin

General function
A sweet, hay-like fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
30 Citrus Aurantium Peel Oil

General function
A cold-pressed orange peel oil used for scent. Citrus oils are naturally high in limonene.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
31 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
32 Linalyl Acetate

General function
A lavender-like fragrance component, related to linalool and listed for the same allergen reason.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
33 Cedarwood Oil
- fragrance
- botanical extract
34 Bergamot Oil
- botanical extract
- essential oil
- fragrance
35 Mandarin Oil
- fragrance
- botanical extract
36 Ylang Ylang Oil
- emollient
- essential oil
- oil

What the whole list adds up to

14 emollients
11 fragrances
5 solvents
4 humectants
4 light esters
4 named fragrance allergens
4 botanical extracts
3 fatty alcohols
3 thickeners
3 essential oils
2 butters
2 oils
2 preservatives
2 antioxidants

Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 10 oz

Seen at $14.99 1 store · checked Aug 29

Good value under $18 Under $1.80/oz it costs less than three-quarters of the 7 products we score as doing the same job

Usually a good value. Most stores sell it under the $18 line, and products that do this job typically go for about $35 at this size.

Show the price ladder

Price for 10 ozlower is better

Where we’ve seen it1 listing · 1 store

Target
$14.99

10 oz · $1.50/oz

Aug 29Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

10 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $14.99 is the price we have observed for the 10 oz. We need three stores before we call a price commonly seen.
Good value under $18 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.80/oz; at 10 oz that is $18. Under that line you are paying less than most of them.
About $35 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 10 oz.

Formula

Formula score

5 of 10

The formula covers the core of what a treatment does, and it costs less per ounce than most masks and treatments in our library.

How the score is counted

Costs less per ounce than 79% of the 341 masks and treatments we’ve priced
No rich emollients in the formula
Reviewers mention 2 things they like about how it performs
Masstige tier, sold at Target

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

RedkenSame function All Soft All-In Mask $3.49/oz $1.99/oz more

Protein-free
Curly method
Silicone-free

Differs: Salon tier
8.4 oz bottle

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Protein-free
Curly method
Silicone-free

Function: Film formers
Also: Salon tier
8 oz bottle

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Design EssentialsLowest cost per oz Honey Crème Moisture Retention Masque $1.63/oz $0.13/oz more

Protein-free
Curly method
Silicone-free

· Close function

Function: Film formers
Also: 12 oz bottle
Sold online

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See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Hair that stiffens on protein — for a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, very dry or high-damage hair, or soft, over-stretchy hair that needs protein

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Reduces frizz for 24 hours

Silicones or film formers smooth the cuticle, which is the usual mechanism.

Cocos Nucifera (Coconut) Oil
Hydroxyethylcellulose

Supported

Smoother strands, less frizz.

Shields hair from UV and heat up to 450F

Heat protection is a performance claim; an ingredient list cannot confirm it.

—

Stated by brand

Only lab testing can show this.

Infused with coconut oil, mango and shea butter

A named-ingredient story. What matters is where those sit in the list — see the ingredients table.

Butyrospermum Parkii (Shea) Butter
Mangifera Indica (Mango) Seed Butter
Cocos Nucifera (Coconut) Oil

Stated by brand

Check the position, not the name.

Clean, sulfate, paraben and phthalate free

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Dermatologist-tested with MoodScience Scent Technology

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Leaves hair extremely soft and smooth

Target verified-purchase reviews (4.55/5, 110 reviews)

Cashmere Vanilla scent consistently praised as pleasant and not overwhelming

Target verified-purchase reviews

Formula can feel too heavy and weigh down fine/thin hair

Target verified-purchase reviews

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 19 of 27 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

Moisture & Nourish Hair Mask - Cashmere Vanilla

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

How this page was made

Your personalized hair plan