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Bed Head

Curls Rock Hydrating Shampoo for Juicy Curls and Waves

Shampoo / Everyday cleanser, balanced

Shampoo
Sulfate-free
Silicone-free
Protein-free

Size12 fl oz

Price$19.99seen at one store · 12 oz

Price / oz$1.67/ozat 12 oz

Where to buy1 store

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: bedhead.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level Moderate Not in your profile

Cleansing strength Moderate Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Medium Not in your profile

Fragrance Prominent Not in your profile

Protein None Not in your profile

Silicone / wax buildup None Not in your profile

Clarifying wash needed Low Not in your profile

Sulfates None listed Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 24 ingredientsAbout average Not in your profile

Price tier Masstige Not in your profile

Where to buy it Brand website · Salons +1Widely sold Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

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$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Upper-mid price for a shampoo

$1.67/oz at 12 oz — more than 55% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash

Protein-sensitive hairthat stiffens when protein is added

Curly-method routinesno sulfates and no water-insoluble silicones

Hard waterand swimmers dealing with mineral deposit

Silicone-free routinesno silicones appear in the list

Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product carries a scent

Hair that needs proteinthere is none in this list

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Moderate

Removes oil and product; leaves some conditioning behind.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) Low

Humectants appear, but low enough to be a minor part.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein None

No protein or amino acids in the list.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Cocamidopropyl Betaine	amphoteric cleanser	—	Cleanses
Sodium Methyl Cocoyl Taurate	mild anionic cleanser	—	Cleanses
Sodium Chloride	salt	Thickens the formula	Stabilizes
Fragrance	fragrance	The scent	Fragrance
Citric Acid	pH adjuster	Fine-tunes the pH	pH balancer
Sodium Benzoate	preservative	Keeps the product from spoiling	Stabilizes
Argania Spinosa Kernel Oil	oil	A small amount of oil for softness	Softens
acetyl cedrene	fragrance	The scent	Fragrance
Citronellol	fragrance	The scent	Fragrance
Hexyl Cinnamal	fragrance	The scent	Fragrance
Hydroxycitronellal	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label. Hard-water chelators are present.

Full ingredient list (24)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cocamidopropyl Betaine

General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

DependsVery dry or highly damaged hair
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

Indian Journal of Dermatology
- amphoteric cleanser
- secondary cleanser
- cleanser
3 Sodium Methyl Cocoyl Taurate

General function
A mild cleanser that keeps foaming in hard water and rinses cleanly.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
4 Sodium Chloride

General function
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChem
- salt
- thickener
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
5 Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
6 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
7 Sodium Benzoate

General function
A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- preservative
8 Argania Spinosa Kernel Oil

General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
9 Glycol Distearate

General function
A wax that gives shampoo its pearly look and a slightly richer feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
10 Coconut Acid
- emulsifier
- salt
11 Polyquaternium-10

General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
12 Stearamidopropyl Dimethylamine

General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
13 Laureth-4
- emulsifier
14 Disodium EDTA

General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
15 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
16 Lactic Acid

General function
An acid used to set pH and, in scalp products, to loosen flakes.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- pH adjuster
- humectant
- exfoliant
17 acetyl cedrene

General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
18 Citronellol

General function
A rose-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
19 Hexyl Cinnamal

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
20 Hydroxycitronellal

General function
A soft floral fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
21 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
22 Terpineol

General function
A lilac-like fragrance component found naturally in several essential oils.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
23 Red 33

General function
A certified colour used to tint the product. It does not colour hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
24 Yellow 5

General function
A certified colour added to tint the product itself. It does not colour hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant

What the whole list adds up to

7 fragrances
4 named fragrance allergens
2 cleansers
2 salts
2 pH adjusters
2 hard-water chelators
2 emollients
2 emulsifiers
2 conditioning agents
2 humectants
2 colourants
1 solvent
1 amphoteric cleanser
1 secondary cleanser

Ingredient list captured 2026-09-12. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $19.99 1 store · checked Sep 12

Good value under $11 Under $0.92/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $26 at this size.

Show the price ladder

Price for 12 ozlower is better

Where we’ve seen it1 listing · 1 store

haircareandbeauty.com
$19.99

12 oz · $1.67/oz

Sep 12Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $19.99 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
Good value under $11 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $0.92/oz; at 12 oz that is $11. Under that line you are paying less than most of them.
About $26 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score

9 of 10

A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.

How the score is counted

3 products that do the same job cost less per ounce
Costs more per ounce than 55% of the 805 shampoos we’ve priced
Covers 6 of the 7 things a shampoo should do
Masstige tier, sold at Brand website and Salons

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Camille RoseLighter feel Guava Slip Shampoo $1.08/oz $0.59/oz less

Sulfate-free
Protein-free
Curly method

· Close function

Function: Hard-water defence
Also: Fruity scent
Sold in drugstores and mass retail

Compare

TRESemmeLowest cost per oz TRESemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair $0.25/oz $1.42/oz less

Sulfate-free
Curly method
Hard water

· Close function

Function: Water-binding (humectants)
Protein
Also: Cruelty-free
Drugstore tier
28 oz bottle

Compare

SheaMoistureClose function SheaMoisture Virgin Coconut Oil Shampoo Daily Hydration $0.76/oz $0.91/oz less

Sulfate-free
Protein-free
Curly method

Function: Water-binding (humectants)
Also: Coconut scent
Drugstore tier
13 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Colour-treated hair, looking for washing without sulfates and a protein-free formula

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance or soft, over-stretchy hair that needs protein

Best alternative if not

Camille Rose Guava Slip Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

95% more moisture after just 1 wash

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Gently cleanses and hydrates

Humectants or rich emollients sit in the first eight ingredients.

Argania Spinosa Kernel Oil
Glycol Distearate
Glycerin

Supported

Helps hair feel hydrated.

Leaves curls bouncy, defined

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (0 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-09-12.
Ingredient references are linked for 11 of 19 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-12.

Curls Rock Hydrating Shampoo for Juicy Curls and Waves

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

More from Bed Head

How this page was made

Your personalized hair plan