Volumizing Dry Shampoo
Shampoo
- Shampoo
- lotion
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: target.com
Personal fit
Is this right for you?
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Show all 19 factors we check
The rest of what your plan weighs on this product.
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Your avoid-list
Upper-mid price for a shampoo
$2.89/oz at 3.81 oz — more than 73% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list — this is a detangling formula.
No humectants found — nothing here pulls water into the hair.
No over-the-counter scalp active.
Nothing here needs a detergent wash to remove.
Protein high in the list — a strengthening formula, not a moisture one.
Fragrance sits in the first eight ingredients — a larger share of the formula.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Butane | propellant | Pushes the product out of the can | Neutral |
| Hydrofluorocarbon 152a | propellant | Pushes the product out of the can | Neutral |
| Rice StarchOryza Sativa (Rice) Starch | starch | Soaks up oil and adds grip | Neutral |
| Alcohol Denat. | drying alcohol | Speeds drying — and can read dry on the hair | Drying |
| Fragrance | fragrance | The scent | Fragrance |
| Talc | powder | A trace of mattifying powder | Neutral |
| Silica Distearyldimonium Chloride | — | — | Neutral |
| Cocoyl Hydrolyzed Keratin | conditioning agent | A little conditioning left behind | Protein |
| Hydrolyzed Collagen | film former | A supporting film former | Protein |
Full ingredient list (10)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Butane
General function
A pressurised gas that pushes an aerosol out of the can and evaporates immediately.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
2
Hydrofluorocarbon 152a
General function
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- propellant
-
3
Rice Starch
· Oryza Sativa (Rice) Starch
General function
A fine starch that soaks up oil at the roots and adds grip.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
4
Alcohol Denat.
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
May not suitVery dry or highly damaged hairIt evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
- drying alcohol
- solvent
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
5
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
6
Talc
General function
A soft mineral powder used to absorb oil and add slip.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- powder
- mineral
- 7 Silica Distearyldimonium Chloride
-
8
Cocoyl Hydrolyzed Keratin
General function
A protein given a positive charge so it deposits where hair is damaged. It conditions and adds temporary firmness in one ingredient.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- conditioning agent
- film former
- protein
- hydrolysed protein
-
9
Hydrolyzed Collagen
General function
An animal-derived protein used for body and a smoother surface.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
10
Cetrimonium Chloride
· Cetrimonium Chloride.
General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFine or easily flattened hairThe C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
What the whole list adds up to
- 2 propellants
- 2 powders
- 2 conditioning agents
- 2 film formers
- 2 proteins
- 2 hydrolysed proteins
- 1 starch
- 1 drying alcohol
- 1 solvent
- 1 fragrance
- 1 declared fragrance
- 1 mineral
- 1 cleanser
Ingredient list captured 2026-08-25. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 3.81 oz
Priced above the products that do the same job. Stores sell it above the $3 line; products that do this job typically go for about $6 at this size.
Show the price ladder
Where we’ve seen it5 listings · 5 stores
-
Walmart
$9.983.81 oz · $2.62/ozSep 6Lowest per oz
-
Ulta
$10.993.81 oz · $2.88/ozAug 25
-
Ulta Beauty
$10.993.81 oz · $2.88/ozSep 6
-
Nordstrom Rack
$11.003.81 oz · $2.89/ozSep 6
-
Target
$11.993.81 oz · $3.15/ozSep 6
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3.81 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 3.81 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $3 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.82/oz; at 3.81 oz that is $3. Under that line you are paying less than most of them.
- About $6 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 3.81 oz.
Formula
Mid-range per ounce for a shorter formula: there is no working detergent system here.
How the score is counted
- Costs more per ounce than 73% of the 805 shampoos we’ve priced
- No working detergent system in the formula
- No humectant either
- Reviewers mention 2 things they like about how it performs
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
- Deep clean
- Protein
- Hard water
- Function
- Also
- Protein-free
- Deep clean
- Lightweight
- Function
- Also
- Sulfate-free
- Protein
- Curly method
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Good for the right personSoft, over-stretchy hair — for protein high in the formula and real detangling slip
Worth skipping for anyone sensitive to fragrance, hair that stiffens on protein, or very dry or high-damage hair
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Rapidly absorbs excess oil at the roots and extends time between hair washes for busy lifestyles.
reviewers with oily hairNoticeably fragranced with a scent that reviewers find appealing and enjoy throughout the day.
reviewers noting product fragranceCan leave hair feeling dry, crunchy, or stiff if overapplied or used on already-dry hair types.
reviewers on certain hair types or with application issuesLeaves visible white powder residue on dark hair when not applied with proper spray distance and technique.
reviewers noting application technique issuesMost effective for oily to combination hair types that benefit from root volumizing effects between washes.
reviewers describing suitability by hair typeHow this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-09-05.
- Ingredient references are linked for 2 of 5 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-05.