Manufactured without parabens, phthalates or sodium lauryl sulfates
A sulfate detergent appears in the ingredient list.
- Magnesium Sulfate
- Babassuamidopropyl Betaine
- Decyl Glucoside
Potential conflict
The label says otherwise.
Aveda
Pure Abundance Volumizing Shampoo
Shampoo / Gentle cleanser, gentle
- Shampoo
- Silicone-free
- Lightweight
- Vegan · brand states
- Cruelty-free · PETA-listed
Size8.5 fl oz (250 ml)
Price$29–31commonly seen · 8.5 oz
Price / oz$3.52/ozat 8.5 oz
Where to buy4 stores · 2 sizes
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: target.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Cleansing strength
Gentle
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Present
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Sulfates
Sulfate detergent
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · brand statesCruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Vegan · brand states
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
29 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Salons · Target +1Widely sold
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$3.52/oz at 8.5 oz, more than 80% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
Frequent washerswho want gentler cleansing
Hard waterand swimmers dealing with mineral deposit
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Very dry hairno fast-drying alcohol in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Maybe skip if
this product has a scent
Sulfate-free routinesit uses a sulfate detergent
Heavy product buildupthis is not a clarifying wash
A squeaky-clean feelthis deliberately leaves conditioning behind
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
Gentle
Removes light dirt and oil without stripping.
Expected lather
High
Thick foam that spreads quickly through the hair.
Slip and detangling
Moderate
Conditioning agents are present, lower in the list.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
Chelators present
Contains chelators, which bind hard-water and pool minerals.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Acacia Senegal Gum | gum | Natural hold and clump definition | Holds |
| Aloe Barbadensis Leaf JuiceAloe Barbadensis Leaf | humectant | Pulls water into the hair | Moisturizes |
| Annatto (Ci 75120) | colourant | Colours the product, not the hair | Neutral |
| Babassuamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Benzyl Benzoate | fragrance | The scent | Fragrance |
| Bixa Orellana Seed Extract | botanical extract | A trace plant extract | Neutral |
| Citric Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Citronellol | fragrance | The scent | Fragrance |
| Eugenol | fragrance | The scent | Fragrance |
| FragranceFragrance (PARFUM) | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
| Hydrolyzed Wheat Protein | film former | A supporting film former | Protein |
What the list leaves out, and what it carriesThe list carries no silicones or drying alcohols. Fragrance is on the label. Hard-water chelators are present. Vegan and cruelty-free.
Full ingredient list (29)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Acacia Senegal Gum
General function
A plant or fermented gum. Gums thicken a water-based formula and give it a slippery, cushioned feel; in a styler they also contribute soft hold.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
- gum
- thickener
-
2
Aloe Barbadensis Leaf Juice
· Aloe Barbadensis Leaf
General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
-
3
Annatto (Ci 75120)
General function
A certified colour that tints the product itself. It does not colour hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
DependsFine or easily flattened hairA deposited colorant is a surface layer. It is a very small amount of material, but on a routine already fighting for root lift it is one more thing sitting on the strand.
- colourant
-
4
Babassuamidopropyl Betaine
General function
A babassu-derived mild cleanser used in place of coconut betaine.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
5
Benzyl Benzoate
General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
6
Bixa Orellana Seed Extract
General function
An extract from the seed of Bixa Orellana. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
-
7
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
8
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
9
Cocamidopropyl Pg-Dimonium Chloride Phosphate
General function
A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
10
Decyl Glucoside
General function
A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- nonionic cleanser
- cleanser
-
11
Disodium Laureth Sulfosuccinate
General function
A mild cleanser used to soften a formula built on stronger detergents.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
12
Eugenol
General function
A clove-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
13
Fragrance
· Fragrance (PARFUM)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
14
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
15
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
16
Hydrolyzed Wheat Protein
General function
Wheat protein broken into fragments small enough to cling to the hair. It adds temporary strength and body; too much can feel stiff.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
May suitVery dry or highly damaged hairHydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
-
17
Hydrolyzed Wheat Starch
General function
A starch fragment used for light body and film. It is a carbohydrate, not a protein.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- film former
- starch
-
18
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
19
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
20
Magnesium Sulfate
- salt
-
21
Phenoxyethanol
- preservative
-
22
Polysorbate 20
- solubilizer
- emulsifier
-
23
Polysorbate 80
- emulsifier
- solubilizer
-
24
Sodium Benzoate
- preservative
-
25
Sodium Chloride
- salt
- thickener
-
26
Sodium Citrate
General function
Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
DependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- hard-water chelator
-
27
Sodium Coco-Sulfate
General function
A coconut-derived sulfate detergent, chemically close to sodium lauryl sulfate and similarly strong.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitBuild-up-sensitive routinesA sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.
May suitFine or easily flattened hairFine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
- sulfate cleanser
- cleanser
-
28
Sodium Gluconate
General function
A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
29
Water
· Water/Aqua/Eau
- solvent
What the whole list adds up to
- 7 fragrances
- 6 named fragrance allergens
- 4 cleansers
- 3 hard-water chelators
- 2 gums
- 2 thickeners
- 2 humectants
- 2 botanical extracts
- 2 pH adjusters
- 2 film formers
- 2 salts
- 2 preservatives
- 2 solubilizers
- 2 emulsifiers
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8.5 oz
Commonly seen
$29–31
Good value under
$14
Priced above the products that do the same job. Stores sell it above the $14 line; products that do this job typically go for about $17 at this size.
Sizes
6.7 oz
$30.72
$4.58/oz
8.5 ozusual store size
$29–31
$3.52/oz
The 8.5 oz costs 23% less per ounce than the 6.7 oz.
Show the price ladder
Where we’ve seen it4 listings · 3 stores
8.5 ozusual store sizeBest per ounce
-
PerfumesClub.us
$27.228.5 oz · $3.20/ozOct 31Lowest per oz
-
Target
$29.958.5 oz · $3.52/ozAug 29Sale · was $32.00
-
Aveda
$32.008.5 oz · $3.77/ozOct 31
6.7 oz
-
Target
$30.726.7 oz · $4.58/ozOct 31Lowest per ozSale · was $61.45
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 8.5 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $14 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.60/oz; at 8.5 oz that is $14. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $17 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8.5 oz.
Formula
9
Formula score
9 of 10
Sold through salons, and 6 products that do the same job cost less. Part of what you pay for is where it is sold.
How the score is counted
- 6 products that do the same job cost less per ounce
- Costs more per ounce than 80% of the 1544 shampoos we’ve priced
- Covers 6 of the 7 things a shampoo should do
- Reviewers mention 3 things they like about how it performs
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
No NothingFragrance-free
Sensitive Color Shampoo
$2.12/oz $1.40/oz less
- Fragrance-free
- Unscented
- Deep clean
- Function
- Also
OuidadClose function
Curl Quencher Moisturizing Shampoo
$2.59/oz $0.93/oz less
- Deep clean
- Hard water
- Lightweight
- Function
- Also
TRESemmeLowest cost per oz
Botanique Nourish Shampoo
$0.83/oz $2.69/oz less
- Protein-free
- Gentle cleanse
- Hard water
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costBest user
People who wash daily, for gentle cleansing without foam and a hard-water chelator
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or heavy buildup that needs a clarifying wash
Best alternative if not
Consider No Nothing Sensitive Color Shampoo, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Adds volume without weighing it down
It reads light on the strand, which is what volume claims depend on.
- Hydrolyzed Wheat Protein
- Hydrolyzed Wheat Starch
Supported
Leaves room for lift.
Rinses clean with no residue
The film is built from water-soluble polymers, not wax.
- Babassuamidopropyl Betaine
- Decyl Glucoside
- Disodium Laureth Sulfosuccinate
Supported
Comes out in a normal wash.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers report noticeably silkier, thicker-feeling hair after regular use
general users, some with fine hairWell tolerated by sensitive-skin/scalp users switching from other volumizing shampoos
reviewer with sensitive skin who reacted to a seaweed-based shampooCited as a good substitute after Aveda discontinued a favorite chamomile shampoo
long-time Aveda customerMore from Aveda
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (0 manufacturer or regulatory, 4 retailer, 1 editorial), last checked 2026-08-25.
- Ingredient references are linked for 11 of 21 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-19.
