Clinically proven to leave scalp feeling calmer healthier less irritated and less itchy
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Shampoo / Clarifying, deep-cleaning
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Notes: floral, lavender, mint, spearmint, vetiver.
“Invigorating cleanse with vetiver, lavender, and spearmint aroma” (Brand page)
Listing used for research: lookfantastic.ae
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$3.34/oz at 10.1 oz, more than 78% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A reset wash that removes oil, buildup, and most residue.
An ordinary shampoo lather.
Conditioning agents are present, lower in the list.
Humectants in the working part of the formula.
No over-the-counter scalp active.
Contains chelators, which bind hard-water and pool minerals.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater\Aqua\Eau | solvent | The base everything else is dissolved in | Neutral |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Sodium Methyl Cocoyl Taurate | mild anionic cleanser | — | Cleanses |
| Decyl Glucoside | nonionic cleanser | — | Cleanses |
| Babassuamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Cetyl Alcohol | fatty alcohol | Thickens the wash (not a drying alcohol) | Softens |
| Sodium Chloride | salt | Thickens the formula | Stabilizes |
| Calophyllum Inophyllum (Tamanu) Seed Oil | oil | Coats and softens the strand | Softens |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Listed in the first three ingredients, it is likely a structural part of this formula.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A mild cleanser that keeps foaming in hard water and rinses cleanly.
Listed in the first three ingredients, it is likely a structural part of this formula.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
A babassu-derived mild cleanser used in place of coconut betaine.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Tamanu oil, a thick oil used in small amounts in scalp and repair products.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A plant or fermented gum. Gums thicken a water-based formula and give it a slippery, cushioned feel; in a styler they also contribute soft hold.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
An amino-acid derivative used to support the preservative system and, in scalp products, for a clarifying claim.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A fatty acid that thickens creams and helps them hold their texture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
A mild cleanser and emulsifier that also conditions slightly.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A rose-scented fragrance component, listed on its own because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-23. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 10.1 oz
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $11 at this size.
Formula
Sold through salons, and 8 products that do the same job cost less. Part of what you pay for is where it is sold.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget



Final decision
Colour-treated hair who want washing without sulfates and a protein-free formula
Worth skipping for anyone sensitive to fragrance, dry or damaged hair, or soft, over-stretchy hair that needs protein
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Clinically proven to leave scalp feeling calmer healthier less irritated and less itchy
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Invigorating cleanse with vetiver, lavender, and spearmint aroma
A named-ingredient story. What matters is where those sit in the list — see the ingredients table.
Check the position, not the name.
In two weeks, many see a significant reduction in greasiness, itchiness, oiliness and dryness
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Long-term users say the shampoo cleans well, smells good, and leaves hair soft without grease.
JoKenna and Sarah, verified retailer reviewersReviewers value gentle cleansing and a cooling scalp sensation.
Letitia and Lo, retailer reviewersReviewers report clean non-dehydrated hair with no residue and a cooling scalp feel.
Charlene and Lo, retailer reviewersCustomer asks what happened to the 1-liter size of Pure-Formance Shampoo, noting Aveda still promotes 1L sizes for other product ranges but this one 'no longer appears to exist' - implies discontinuation concern/frustration with size availability.