Aunt Jackie's Power Wash Intense Moisture Clarifying Shampoo — 12 oz container

Aunt Jackie's

Power Wash Intense Moisture Clarifying Shampoo

Shampoo / Clarifying, deep-cleaning

Shampoo
Sulfate-free
Silicone-free
Protein-free

Size12 fl oz

Price$7.79 Good valueseen at one store · 12 oz

Price / oz$0.65/ozat 12 oz

Where to buy2 stores · $7.79–10.95

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: sweet.

Manufacturer page: auntjackiescurlsandcoils.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Moderate Not in your profile

Cleansing strength Strong Not in your profile

Slip / detangling Some Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein None Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Scent Sweet & vanillaStrength not recorded Not in your profile

Show all 23 factors we check

The rest of what your plan weighs on this product.

Sulfates None listed Not in your profile

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 30 ingredientsAbout average Not in your profile

Price tier Drugstore Not in your profile

Where to buy it Grocery / mass · Amazon Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

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$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Lower cost than most shampoos

$0.65/oz at 12 oz, less than 81% of the 1544 shampoos , which mostly run $0.79–3.04/oz.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash

Protein-sensitive hairthat stiffens when protein is added

Fast-oiling scalpsthat need a real reset wash

Curly-method routinesno sulfates and no water-insoluble silicones

Hard waterand swimmers dealing with mineral deposit

Silicone-free routinesno silicones appear in the list

Maybe skip if

this product has a scent

Dry or damaged haira strong detergent system strips as it cleans

Stretching wash dayswaxes stay until a detergent wash removes them

Hair that needs proteinthere is none in this list

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

A reset wash that removes oil, buildup, and most residue.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling Some

Some slip, mostly from esters or silicones rather than conditioners.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Contains chelators, which bind hard-water and pool minerals.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein None

No protein or amino acids in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua	solvent	The base everything else is dissolved in	Neutral
Sodium Laurylglucosides Hydroxypropylsulfonate	mild anionic cleanser	—	Cleanses
Cocamidopropyl Hydroxysultaine	amphoteric cleanser	—	Cleanses
Disodium Laureth Sulfosuccinate	mild anionic cleanser	—	Cleanses
Cocamidopropylamine Oxide	amphoteric cleanser	—	Cleanses
Sodium Chloride	salt	Thickens the formula	Stabilizes
Dimethyl Lauramide	solvent	The base everything else is dissolved in	Softens
Vitis Vinifera (Grape) Seed OilVitis Vinifera Seed Oil	oil	Coats and softens the strand	Softens
FragranceParfum	fragrance	The scent	Fragrance
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes
Iodopropynyl Butylcarbamate	preservative	Keeps the product from spoiling	Stabilizes
Potassium Sorbate	preservative	Keeps the product from spoiling	Stabilizes

What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Chelators for hard water.

Full ingredient list (30)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · Aqua

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Sodium Laurylglucosides Hydroxypropylsulfonate

General function
A sugar-based cleanser given an anionic group so it foams more like a conventional detergent while staying mild.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
3 Cocamidopropyl Hydroxysultaine

General function
A mild co-cleanser that keeps foam stable in hard water.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
4 Disodium Laureth Sulfosuccinate

General function
A mild cleanser used to soften a formula built on stronger detergents.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
5 Cocamidopropylamine Oxide

General function
A foam booster and mild cleanser that thickens the formula.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
6 Sodium Chloride

General function
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChem
- salt
- thickener
7 Dimethyl Lauramide

General function
A plant-derived solvent used to dissolve other ingredients and improve feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solvent
- emollient
8 Vitis Vinifera (Grape) Seed Oil · Vitis Vinifera Seed Oil

General function
A light oil used where softness is wanted without weight.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
9 Fragrance · Parfum

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
10 PEG-150 Pentaerythrityl Tetrastearate
- thickener
- emulsifier
11 Phenoxyethanol
- preservative
12 PPG-2 Hydroxyethyl Cocamide

General function
A conditioning agent that improves slip and softness in creams.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- conditioning agent
13 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
14 Dimethyl Myristamide
15 Aloe Barbadensis Leaf Extract

General function
A concentrated aloe extract used for light moisture and a soothing claim.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- botanical extract
- humectant
16 Glycol Distearate

General function
A wax that gives shampoo its pearly look and a slightly richer feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
17 Cocamidopropyl Betaine

General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

DependsVery dry or highly damaged hair
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

Indian Journal of Dermatology
- amphoteric cleanser
- secondary cleanser
- cleanser
18 Tetrasodium EDTA

General function
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
19 Laureth-4
- emulsifier
20 Cocos Nucifera Fruit Extract
- botanical extract
21 Iodopropynyl Butylcarbamate
- preservative
22 Maltodextrin

General function
A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Takes up oil at the root, which is where fine hair goes flat first.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

DependsCurls or waves needing flexible hold
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- absorbent
- film former
- binder
23 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
24 Potassium Sorbate
- preservative
25 Cyclodextrin
- solubilizer
26 Ascorbic Acid
- antioxidant
- vitamin
27 Sodium Sulfite
- antioxidant
- preservative
28 Simmondsia Chinensis (Jojoba) Seed Oil · Simmondsia Chinensis Seed oil

General function
Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and sits close to the scalp's own sebum. It smooths without a heavy finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
- emollient
- light ester
- oil
- wax
29 Sodium Benzoate
- preservative
30 Acetic Acid

General function
Vinegar acid, used in tiny amounts to bring the formula to an acidic pH so the cuticle lies flat.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster

What the whole list adds up to

5 cleansers
5 preservatives
4 emollients
3 amphoteric cleansers
3 secondary cleansers
3 humectants
2 solvents
2 mild anionic cleansers
2 thickeners
2 oils
2 emulsifiers
2 botanical extracts
2 hard-water chelators
2 pH adjusters

Ingredient list captured 2026-09-24. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $7.79 1 store · checked Oct 31

Good value under $10 Under $0.81/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $10 line, and products that do this job typically go for about $13 at this size.

Show the price ladder

Price for 12 ozlower is better

Where we’ve seen it2 listings · 2 stores

Beauty Depot Online
$7.79

12 oz · $0.65/oz

Oct 31Lowest per ozSale · was $8.99
Brand website
$10.95

12 oz

Aug 21

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $7.79 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.81/oz; at 12 oz that is $10. Under that line you are paying less than most of them.
About $13 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score

7 of 10

The formula covers the core of what a shampoo does, and it costs less per ounce than most shampoos in our library.

How the score is counted

1 products we score as doing the same job cost less per ounce
Costs less per ounce than 81% of the 1544 shampoos we’ve priced
No slip for detangling in the formula
Reviewers mention 3 things they like about how it performs

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

LUSETALowest cost per oz Hemp Seed Oil Complex Strengthening Shampoo $0.47/oz $0.18/oz less

Sulfate-free
Protein-free
Deep clean

· Close function

Function: Slip and detangling
Oils and butters
Film formers
Also: 16.9 oz bottle
Sold online

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Colour-treated hair, looking for washing without sulfates and a protein-free formula

Biggest tradeoff

Less suited to anyone sensitive to fragrance, dry or damaged hair, or anyone stretching time between washes

Best alternative if not

LUSETA Hemp Seed Oil Complex Strengthening Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Sulfate-free, paraben-free, no mineral oil, petrolatum or silicones

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Squeaky-clean feel valued before deep conditioning

positioned as pre-treatment clarifier ahead of Rescued! conditioner

Removes buildup without over-drying

reviewer: "gets rid of build up and left their hair clean and bouncy without feeling dry"

Soothes itchy scalp

reviewer noted it "stopped the itching" after use

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-08-25.
Ingredient references are linked for 6 of 16 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-09-02.