vegan
Our researched record has this brand or product as vegan.
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Matches our researched record.
Shampoo / Clarifying, deep-cleaning
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
“fragrance-free” (Brand page)
Manufacturer page: attitudeliving.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most shampoos
$0.66/oz at 16 oz, less than 81% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A reset wash that removes oil, buildup, and most residue.
Thick foam that spreads quickly through the hair.
Conditioning agents are present, lower in the list.
Humectants near the top: binding water is one of its main jobs.
No over-the-counter scalp active.
No chelating agent in the list.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
No fragrance is listed.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua / Water / Eau | solvent | The base everything else is dissolved in | Neutral |
| Sodium Coco-Sulfate | sulfate cleanser | — | Cleanses |
| Coco-Glucoside | nonionic cleanser | — | Cleanses |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Lauryl Hydroxysultaine | amphoteric cleanser | — | Cleanses |
| Citric Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Sodium Chloride | salt | Adjusts the texture | Stabilizes |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A coconut-derived sulfate detergent, chemically close to sodium lauryl sulfate and similarly strong.
Listed in the first three ingredients, it is likely a structural part of this formula.
A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.
A sugar-derived, low-foaming cleanser used in gentle and curly-method shampoos.
Listed in the first three ingredients, it is likely a structural part of this formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A mild co-cleanser that keeps foam stable, including in hard water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
An emulsifier that also softens, often added to make a cleanser feel less stripping.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
A plant sugar used for light moisture and as a prebiotic scalp claim.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Hydration with no oil attached, so it adds very little weight even high on a list.
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
Ingredient list captured 2026-09-15. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 16 oz
Usually a good value. Most stores sell it under the $14 line, and products that do this job typically go for about $15 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
It carries the working systems a shampoo needs and still sits in the lower part of the price range for shampoos per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget



Final decision
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Less suited to sulfate-free routines and fresh keratin treatments, dry or damaged hair, or soft, over-stretchy hair that needs protein
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
vegan
Our researched record has this brand or product as vegan.
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Matches our researched record.
EWG Verified
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
dermatologically tested
A brand-run study. We report it as stated and do not repeat the number as fact.
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Only the brand’s testing shows this.
98.1% naturally derived ingredients (ISO 16128)
A brand-run study. We report it as stated and do not repeat the number as fact.
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Only the brand’s testing shows this.
fragrance-free
No fragrance is listed.
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Safer for scent-sensitive scalps.
suitable from birth
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Economical product where a small amount effectively cleans both hair and body.
Features a pleasant, mild, subtle scent that appeals to both babies and parents.
Cleans and lathers effectively while remaining gentle enough for daily baby use.
Very gentle and safe formula suitable for sensitive baby skin with no harsh chemicals.