light hold
Synthetic hold polymers are present.
- Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer
- Polyquaternium-55
Supported
Structure that lasts the day.
As I Am
Rosemary Styling Mousse
Styler / Mousse, light-hold
- Styler
- mousse
- foam
- Sulfate-free
- Silicone-free
- Vegan · label states
- Cruelty-free · PETA-listed
Size8 fl oz
Price$7.99 Good valueseen at one store · 8 oz
Price / oz$1.00/ozat 8 oz
Where to buy1 store · $7.99–7.99
Scent:
Notes: rosemary.
Strength: Strong
Manufacturer page: asiamnaturally.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
High
Not in your profile
Hold (as stated)
Light
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Mint & herbalStrong strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
Present
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
25 ingredientsAbout average
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
As I Am · Target
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Lower cost than most mousses
$1.00/oz at 8 oz — less than 90% of the 138 mousses , which mostly run $1.54–4.12/oz.
Great for
no fragrance (parfum) on the label — scented
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Maybe skip if
this product carries a strong scent
Styles that must holdthe brand states a light hold at most
Dry or very humid airwhere heavy humectants work against you
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Light
A light hold, as stated by the brand.
Hold system
Synthetic polymer
Synthetic hold polymers — the firmest of the hold systems.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Sodium Cocoyl Glutamate | mild anionic cleanser | — | Cleanses |
| Betaine | humectant | Pulls water into the hair | Moisturizes |
| Caprylic/Capric Triglyceride | light ester | Light slip without much weight | Softens |
| Rosmarinus Ofcinalis (Rosemary) Leaf Oil | botanical extract | A trace plant extract | Fragrance |
| Mentha Piperita (Peppermint) Oil | botanical extract | A trace plant extract | Fragrance |
| Serenoa Serrulata Fruit Extract | botanical extract | A trace plant extract | Neutral |
| Ceramide NP | ceramide | A trace of ceramide | Protein |
| Copper Tripeptide-1 | protein | A small amount of protein | Protein |
| Copper Tripeptide-34 | protein | A small amount of protein | Protein |
| Limonene | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Recorded as vegan and cruelty-free.
Full ingredient list (25)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Sodium Cocoyl Glutamate
General function
An amino-acid-derived cleanser, among the mildest in common use, with a low-foam, creamy feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
3
Betaine
General function
A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
4
Caprylic/Capric Triglyceride
General function
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
5
Rosmarinus Ofcinalis (Rosemary) Leaf Oil
General function
The essential oil of Rosemary (Rosmarinus Ofcinalis). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
- essential oil
- fragrance
-
6
Mentha Piperita (Peppermint) Oil
General function
Peppermint essential oil, used for scent and the cooling feeling on the scalp.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
7
Serenoa Serrulata Fruit Extract
General function
Saw palmetto extract, used at low levels in thinning-positioned products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
-
8
Ceramide NP
General function
A lipid that occurs naturally between cuticle scales; added to help hold the surface of damaged hair together.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairRestoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.
May suitProtein-sensitive hairA lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.
May suitVery dry or highly damaged hairCeramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.
- ceramide
- emollient
-
9
Copper Tripeptide-1
General function
A copper-bound peptide used in thinning-positioned products. Evidence in hair is limited and mostly from skin research.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
-
10
Copper Tripeptide-34
General function
A copper-bound peptide used at low levels in scalp and thinning-positioned formulas.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
-
11
Phytosterols
General function
Plant lipids used to support the hair's own surface layer.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
-
12
Biotin
- vitamin
- 13 Melatonin
-
14
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
15
Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer
- film former
- polymer
-
16
Sodium Lauroyl Lactylate
General function
A mild cleanser and emulsifier that also conditions slightly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- emulsifier
- cleanser
-
17
Polyquaternium-55
General function
A conditioning hold polymer used where flexibility and shine matter more than stiffness.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
18
Polyglyceryl-10 Laurate
- emulsifier
- solubilizer
-
19
Polyglyceryl-2 Isostearate
- emulsifier
- emollient
-
20
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
21
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
22
Potassium Sorbate
- preservative
-
23
Sodium Benzoate
- preservative
-
24
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
25
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 5 emollients
- 4 fragrances
- 4 preservatives
- 3 humectants
- 3 botanical extracts
- 3 emulsifiers
- 2 mild anionic cleansers
- 2 cleansers
- 2 essential oils
- 2 proteins
- 2 film formers
- 2 polymers
- 2 named fragrance allergens
- 1 solvent
Ingredient list captured 2026-08-25. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8 oz
Seen at
$7.99
Good value under
$16
Usually a good value. Most stores sell it under the $16 line, and products that do this job typically go for about $21 at this size.
Show the price ladder
Where we’ve seen it2 listings · 1 store
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $7.99 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
- Good value under $16 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.03/oz; at 8 oz that is $16. Under that line you are paying less than most of them.
- About $21 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.
Formula
10
Formula score
10 of 10
This formula covers the systems a mouss is built around, and it costs less per ounce than most of the mousses we have researched.
How the score is counted
- Costs less per ounce than 90% of the 138 mousses we’ve priced
- Covers 6 of the 6 things a mouss should do
- Reviewers mention 2 things they like about how it performs
- Drugstore tier, sold at As I Am and Target
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
IGKClosest function
Beach Club High-Shine Texture Foam
$4.00/oz $3.00/oz more
- Curly method
- Lightweight
- Silicone-free
- Function
- Also
MielleLowest cost per oz
Avocado & Tamanu Anti-Frizz Mousse
$1.80/oz $0.80/oz more
- Curly method
- Lightweight
- Silicone-free
- Function
- Also
The DouxStronger hold
Chief Rocka Xtreme Moisture Mousse
$2.25/oz $1.25/oz more
- Curly method
- Lightweight
- Silicone-free
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, looking for a formula with no added fragrance and moisture that stays in
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, styles that have to hold all day, or very dry or very humid climates
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
5
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
flexible hold
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- Caprylic/Capric Triglyceride
- Ceramide NP
- Phytosterols
Supported
Natural movement without stiffness.
crunch-free hold
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- Caprylic/Capric Triglyceride
- Ceramide NP
- Phytosterols
Supported
Natural movement without stiffness.
curl enhancing
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
soft, shiny, moisturized hair
Humectants or rich emollients sit in the first eight ingredients.
- Betaine
- Caprylic/Capric Triglyceride
- Ceramide NP
Supported
Helps hair feel hydrated.
frizz control
Silicones or film formers smooth the cuticle, which is the usual mechanism.
- Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer
- Polyquaternium-55
Supported
Smoother strands, less frizz.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
A curly-haired reviewer says it activates their curls without leaving a sticky film.
curl-activation userA 2B/2C-haired reviewer finds it lightweight enough to keep their hair looking good and advises applying it to wet hair.
2B/2C hair; lightweight styling useOne reviewer reports soft hair and day-long style hold for curls and braid-outs, but finds the rosemary-peppermint aroma stronger than they prefer.
curls and braid-outs; fragrance-sensitive userA 2C/3A user says the mousse repeatedly worked well as their only after-shower styling product, although its fresh rosemary scent was strong until dry.
2C/3A hair; repeated after-shower useMore from As I Am
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 9 of 15 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-26.