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As I Am

Rosemary Oil

Finisher / Hair oil, glossing

  • Finisher
  • oil
  • Sulfate-free
  • Silicone-free
  • Curly-method
  • Cruelty-free · PETA-listed
Size2 fl oz
Price$10–12commonly seen · 2 oz
Price / oz$5.00/ozat 2 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: asiamnaturally.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 22 factors we check.
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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Priced with its peers

$5.00/oz at 2 oz, less than 63% of the 270 hair oils , which mostly run $3.15–14.77/oz. The cost less.

Price and stores

Great for

Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Dull-looking haira recognised shine system is present
Porous, damaged hairceramides are in the list
Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product has a scent
Oily scalp or fine hairthat gets weighed down
Picking it up locallywe’ve only seen it sold in one channel

Whether a finisher this rich looks shiny or greasy on you depends on your strand thickness and how oily your hair gets. Your consultation answers that.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Shine system Oil blend

A silicone or oil blend does the shine work here.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Glycine Soja (Soybean) Oil oil The shine and softening system Shine
Serenoa Serrulata Fruit Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Rosmarinus Ofcinalis (Rosemary) Leaf Oil botanical extract A plant extract, there as much for marketing as for function Fragrance
Ricinus Communis (Castor) Seed Oil oil The shine and softening system Shine
Phytosterols emollient Softens and smooths the strand Detangles
Mentha Piperita (Peppermint) Oil botanical extract A trace plant extract Fragrance
Caprylic/Capric Triglyceride light ester A light, silky feel Shine
Salicylic Acid active A secondary active Active
Copper Tripeptide-1 protein A small amount of protein Protein
Copper Tripeptide-34 protein A small amount of protein Protein
Eugenol fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Contains fragrance. Contains heavier butters.
Full ingredient list (20)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Glycine Soja (Soybean) Oil
    General function

    A light plant oil used to soften and carry other oil-based ingredients.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 2 Serenoa Serrulata Fruit Extract
    General function

    Saw palmetto extract, used at low levels in thinning-positioned products.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
  • 3 Rosmarinus Ofcinalis (Rosemary) Leaf Oil
    General function

    The essential oil of Rosemary (Rosmarinus Ofcinalis). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
    • essential oil
    • fragrance
  • 4 Ricinus Communis (Castor) Seed Oil
    General function

    A thick, tacky oil used for sealing ends and for slick, held-down styles.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 5 Phytosterols
    General function

    Plant lipids used to support the hair's own surface layer.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    • emollient
    • conditioning agent
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 6 Mentha Piperita (Peppermint) Oil
    General function

    Peppermint essential oil, used for scent and the cooling feeling on the scalp.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance
  • 7 Caprylic/Capric Triglyceride
    General function

    A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 8 Salicylic Acid
    General function

    An oil-soluble acid that loosens flakes and clears build-up around the follicle. In dandruff shampoos it appears in the drug facts panel with a stated percentage.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • active
    • exfoliant
  • 9 Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer
    • film former
    • polymer
  • 10 Ceramide NP
    General function

    A lipid that occurs naturally between cuticle scales; added to help hold the surface of damaged hair together.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Restoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.

    May suitProtein-sensitive hair

    A lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.

    May suitVery dry or highly damaged hair

    Ceramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.

    PubChem
    • ceramide
    • emollient
  • 11 Copper Tripeptide-1
    General function

    A copper-bound peptide used in thinning-positioned products. Evidence in hair is limited and mostly from skin research.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsVery dry or highly damaged hair

    Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

    • protein
  • 12 Copper Tripeptide-34
    General function

    A copper-bound peptide used at low levels in scalp and thinning-positioned formulas.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsVery dry or highly damaged hair

    Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

    • protein
  • 13 Melatonin
  • 14 Sarcosine
    General function

    An amino acid derivative used for moisture binding and in scalp-positioned formulas.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    • amino acid
  • 15 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 16 Biotin
    • vitamin
  • 17 Water · Aqua/Water/Eau
    • solvent
  • 18 Eugenol
    General function

    A clove-scented fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 19 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 20 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 5 emollients
  • 5 fragrances
  • 3 botanical extracts
  • 3 named fragrance allergens
  • 2 oils
  • 2 essential oils
  • 2 proteins
  • 1 conditioning agent
  • 1 light ester
  • 1 active
  • 1 exfoliant
  • 1 film former
  • 1 polymer
  • 1 ceramide

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 2 oz

Commonly seen $10–12 Midpoint $9.99 · 3 stores · checked Oct 8
Good value under $9 Under $4.34/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $9 line; products that do this job typically go for about $17 at this size.

Show the price ladder
Where we’ve seen it4 listings · 4 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 2 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $9 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.34/oz; at 2 oz that is $9. Under that line you are paying less than most of them.
  4. About $17 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 2 oz.

Formula

Formula score
7 of 10

Both the formula and the price land mid-range: it covers the core of what a hair oil does and costs about what hair oils cost per ounce.

How the score is counted
  • 1 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 63% of the 270 hair oils we’ve priced
  • No weightless carrier in the formula
  • Reviewers mention 4 things they like about how it performs
  • A shine systemThe silicone, oil, or ester that produces gloss.3 pts
  • A weightless carrierDelivers the shine without leaving grease.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • An antioxidantKeeps the oils in the bottle from going off.1 pt
  • No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Palmer'sLowest cost per oz Coconut Oil Hair Polisher Serum $1.17/oz $3.83/oz less
  • Rich
  • Silicone-free
  • Rinses clean
· Close function
Function
  • Water-binding (humectants)
  • Shine system
Also
  • 6 oz bottle
  • Sold in drugstores and mass retail
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for curly to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Coarse, dry, or high-porosity hair, looking for a formula with real substance and a silicone-free formula

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, oily scalps and fine hair, or anyone who wants to pick it up locally

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Some reviewers say regular use has helped their hair grow longer and look fuller.

Reviewers across hair types

Some reviewers find the smell pleasant and say it makes using it more enjoyable.

Reviewers across hair types

Some reviewers apply it to the scalp and say it feels good and adds moisture there.

Reviewers across hair types

Many reviewers say the oil leaves their locs and curls feeling moisturized and soft.

Reviewers with locs or curly hair

More from As I Am

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 5 of 13 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-08.

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