A moisturizing & strengthening spray for healthy looking hair
Humectants or rich emollients sit in the first eight ingredients.
- Betaine
- Phytosterols
- Ceramide NP
Supported
Helps hair feel hydrated.
As I Am
Rice Water Strengthening Spray for Curls & Coils
Leave-in / Light leave-in, lightweight
- Leave-in
- spray
- Sulfate-free
- Silicone-free
- Cruelty-free · PETA-listed
Size16 fl oz
Price$9.99 Good valueseen at one store · 16 oz
Price / oz$0.62/ozat 16 oz
Where to buy3 stores · $8.99–9.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Manufacturer page: asiamnaturally.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Low
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Prominent
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Unscented
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
22 ingredientsAbout average
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Grocery / mass · Target +1Widely sold
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most leave-ins
$0.62/oz at 16 oz, less than 96% of the 749 leave-ins , which mostly run $1.31–5.50/oz.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-hungry hairthat stretches and stays stretched when wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products
Maybe skip if
Protein-sensitive hairthat goes stiff or straw-like on protein
Dry or very humid airwhere heavy humectants work against you
Coarse, very dry hairthis is a light formula for its category
If scent matters to younothing is added here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Slip and detangling
Moderate
Conditioning agents are present, lower in the list.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Protein
Prominent
Protein high in the list: a strengthening formula, not a moisture one.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Betaine | humectant | Pulls water into the hair | Moisturizes |
| Oryza Sativa (Rice) Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Serenoa Serrulata Fruit Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Phytosterols | emollient | Softens and smooths the strand | Detangles |
| Ceramide NP | ceramide | Supports the cuticle surface | Protein |
| Biotin | vitamin | A marketed vitamin addition | Neutral |
| Copper Tripeptide-1 | protein | Firms up soft, over-stretchy hair | Protein |
| Copper Tripeptide-34 | protein | A small amount of protein | Protein |
| Caffeine | active | A secondary active | Active |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Protein sits high: this is a strengthening step rather than a moisture one.
Full ingredient list (22)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Betaine
General function
A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
3
Oryza Sativa (Rice) Extract
General function
A rice extract used at low levels, usually alongside rice protein or rice bran oil.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
-
4
Serenoa Serrulata Fruit Extract
General function
Saw palmetto extract, used at low levels in thinning-positioned products.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
5
Phytosterols
General function
Plant lipids used to support the hair's own surface layer.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
-
6
Ceramide NP
General function
A lipid that occurs naturally between cuticle scales; added to help hold the surface of damaged hair together.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairRestoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.
May suitProtein-sensitive hairA lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.
May suitVery dry or highly damaged hairCeramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.
- ceramide
- emollient
-
7
Biotin
General function
Vitamin B7, included for label appeal in thickening and growth-positioned products. Applied to hair it does not reach the follicle.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- vitamin
-
8
Copper Tripeptide-1
General function
A copper-bound peptide used in thinning-positioned products. Evidence in hair is limited and mostly from skin research.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May not suitProtein-sensitive hairA large surface-depositing protein. If protein reliably makes your hair feel rigid, this is the form most likely to do it.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
-
9
Copper Tripeptide-34
General function
A copper-bound peptide used at low levels in scalp and thinning-positioned formulas.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
-
10
Inositol
- humectant
- conditioning agent
-
11
Caffeine
- active
-
12
Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
DependsVery dry or highly damaged hairIt works on the surface. In the comparison that established coconut oil's penetration, sunflower oil did not reduce protein loss from washing — its fatty acids are bulkier and less linear. It softens and smooths; it does not reinforce the fibre.
- oil
- emollient
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
13
Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
-
14
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
15
Polyglyceryl-10 Laurate
- emulsifier
- solubilizer
-
16
Polyglyceryl-3 Betainate Acetate
General function
A plant-derived conditioning emulsifier that adds slip while holding the formula together.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- emulsifier
-
17
Sodium Lauroyl Lactylate
General function
A mild cleanser and emulsifier that also conditions slightly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- emulsifier
- cleanser
-
18
Sodium Cocoyl Glutamate
General function
An amino-acid-derived cleanser, among the mildest in common use, with a low-foam, creamy feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
19
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
20
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
21
Potassium Sorbate
- preservative
-
22
Sodium Benzoate
- preservative
What the whole list adds up to
- 4 emollients
- 3 humectants
- 3 botanical extracts
- 3 emulsifiers
- 3 preservatives
- 2 conditioning agents
- 2 proteins
- 2 mild anionic cleansers
- 2 cleansers
- 1 solvent
- 1 ceramide
- 1 vitamin
- 1 active
- 1 oil
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 16 oz
Seen at
$9.99
Good value under
$19
Usually a good value. Most stores sell it under the $19 line, and products that do this job typically go for about $41 at this size.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
-
Brand website
$8.9916 oz · $0.56/ozAug 22Lowest per oz
-
Target
$8.9916 oz · $0.56/ozAug 22
-
Target
$9.9916 oz · $0.62/ozOct 22
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $9.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
- Good value under $19 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.17/oz; at 16 oz that is $19. Under that line you are paying less than most of them.
- About $41 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16 oz.
Formula
8
Formula score
8 of 10
It carries the working systems a leave-in needs and still sits in the lower part of the price range for leave-ins per ounce.
How the score is counted
- Costs less per ounce than 96% of the 749 leave-ins we’ve priced
- Covers 5 of the 6 things a leave-in should do
- Reviewers mention 2 things they like about how it performs
- Drugstore tier, sold at Grocery / mass and Target
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- A humectantBinds water into the hair.2 pts
- A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
VegamourClosest function
HYDR-8 Leave-In Conditioner
$6.80/oz $6.18/oz more
- Heat protect
- Protein
- Curly method
- Function
- Also
AcureLowest cost per oz
Advanced Hydration Leave-In Conditioner
$1.20/oz $0.58/oz more
- Protein
- Curly method
- Lightweight
- Function
- Also
Bella HueClose function
Prime + Protect (Hair Primer & Detangler)
$3.25/oz $2.63/oz more
- Fragrance-free
- Protein
- Curly method
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance who want a formula with no added fragrance and a product with no scent
Biggest tradeoff
Less suited to hair that stiffens on protein, very dry or very humid climates, or coarse, very dry hair that wants real richness
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Moisturizes hair up to 30%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Strengthens hair up to 123%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Improves the scalp's protective barrier
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Liked as a lightweight daily scalp-refresh spray between wash days
Valued for fragrance-free/silicone-free formula by sensitive-scalp users
sensitive scalpSkepticism about "123% strengthening" and rice-water efficacy claims
More from As I Am
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 8 of 12 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-02.
