100% PURE
A brand-run study. We report it as stated and do not repeat the number as fact.
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Stated by brand
Only the brand’s testing shows this.
As I Am
Pure Oils Virgin Argan Oil
Finisher / Hair oil, light-reflecting
- Finisher
- oil
- Sulfate-free
- Silicone-free
- Cruelty-free · PETA-listed
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Manufacturer page: asiamnaturally.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Shine system
Moderate
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Unscented
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
1 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand website · Specialty beauty
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$6.50/oz at 2 oz, less than 55% of the 270 hair oils , which mostly run $3.15–14.77/oz. The cost less.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Dull-looking haira recognised shine system is present
Maybe skip if
Frizz in humid airno film former or silicone to hold it back
If scent matters to younothing is added here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Shine system
Single oil
Light esters or a volatile carrier: shine with little residue.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Oils and butters
Present, high in the list
Oils sit high in the list: a softening, coating formula.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Argania Spinosa (Argan) Oil | oil | The shine and softening system | Shine |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening.
Full ingredient list (1)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
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1
Argania Spinosa (Argan) Oil
General function
The oil pressed from Argan (Argania Spinosa). It is one of the lighter plant oils, absorbing faster and leaving less residue.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- oil
- emollient
What the whole list adds up to
- 1 oil
- 1 emollient
Ingredient list captured 2026-10-12. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 2 oz
Seen at
$12.99
Good value under
$6
Priced above the products that do the same job. Stores sell it above the $6 line; products that do this job typically go for about $11 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
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Sally Beauty
$12.992 oz · $6.50/ozOct 11Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 2 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $12.99 is the price we have observed for the 2 oz. We need three stores before we call a price commonly seen.
- Good value under $6 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.81/oz; at 2 oz that is $6. Under that line you are paying less than most of them.
- About $11 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 2 oz.
Formula
7
Formula score
7 of 10
Both the formula and the price land mid-range: it covers the core of what a hair oil does and costs about what hair oils cost per ounce.
How the score is counted
- 3 products we score as doing the same job cost less per ounce
- Costs less per ounce than 55% of the 270 hair oils we’ve priced
- No weightless carrier in the formula
- Reviewers mention 2 things they like about how it performs
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
As I AmLowest cost per oz
Pure Oils Extra Virgin Coconut Oil
$0.93/oz $5.57/oz less
- Fragrance-free
- Unscented
- Protein-free
- Differs
As I AmSame function
Pure Oils Extra Virgin Olive Oil
$1.50/oz $5.00/oz less
- Fragrance-free
- Unscented
- Protein-free
- Differs
As I AmSame function
Pure Oils Virgin Jamaican Black Castor Oil
$3.25/oz $3.25/oz less
- Fragrance-free
- Unscented
- Protein-free
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Not ideal for frizz on humid days or anyone who wants a product to smell of something
Best alternative if not
As I Am Pure Oils Extra Virgin Coconut Oil, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Hand-picked by Berber Women in small cooperatives.
This is a marketing claim; an ingredient list cannot speak to it.
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Stated by brand
Can’t be confirmed from label.
No chemicals or solvents used!
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers with dry, curly or loc'd hair say it leaves hair moisturised, soft and shiny without feeling sticky or leaving residue.
Five reviewers on the brand's Junip widget, several with locs or curly hairSeveral reviewers use it as an add-in, mixing a little into a leave-in conditioner or other moisturising products or applying it daily to locs and scalp.
Three reviewers describing how they use itTwo reviewers doubt it is the pure Moroccan argan oil advertised, describing a greasy feel, little scent or a lighter colour than they expected, and one says a repurchase differed from the first bottle.
Two lower-rated reviewers; only two voices, so treat as thin evidenceMore from As I Am
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (1 manufacturer or regulatory, 2 retailer, 1 editorial), last checked 2026-10-11.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-12.
