Strengthening and deeply moisturizing conditioner that helps promote healthy hair growth
Humectants or rich emollients sit in the first eight ingredients.
- Cetearyl Alcohol
- Cetyl Alcohol
- Betaine
Supported
Helps hair feel hydrated.
As I Am · Onion
Onion Conditioner
Conditioner / Everyday rinse-out, detangling
- Conditioner
- Sulfate-free
- Silicone-free
- Moisture-rich
- Cruelty-free · PETA-listed
Size8 fl oz
Priceabout $11commonly seen · 8 oz
Price / oz$1.37/ozat 8 oz
Where to buy6 stores · $9.92–10.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: asiamnaturally.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 21 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Moderate
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 21 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
39 ingredientsA long list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Brand website · Target
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$1.37/oz at 8 oz, less than 60% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.
Great for
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list
Porous, damaged hairceramides are in the list
Very dry hairno fast-drying alcohol in the list
Maybe skip if
this product has a scent
Dry or very humid airwhere heavy humectants work against you
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Oils and butters
Present, high in the list
Oils sit high in the list: a softening, coating formula.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Hard-water defence
None
No chelating agent in the list.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Allium Cepa (Onion) Bulb Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Betaine | humectant | Pulls water into the hair | Moisturizes |
| Cocos Nucifera (Coconut) Oil | oil | Coats and softens the strand | Softens |
| Brassicamidopropyl Dimethylamine | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Aloe Barbadensis Leaf Juice | humectant | Pulls water into the hair | Moisturizes |
| Copper Tripeptide-1 | protein | A small amount of protein | Protein |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Contains fragrance.
Full ingredient list (39)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Role in this product typeIn conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
BASFMay suitDry, coarse, or high-porosity hairMay suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairConsider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
- fatty alcohol
- emollient
- thickener
-
3
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
4
Allium Cepa (Onion) Bulb Extract
General function
An extract of Onion (Allium Cepa). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
5
Betaine
General function
A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
6
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
7
Brassicamidopropyl Dimethylamine
General function
A plant-derived conditioning agent that smooths the cuticle and eases combing.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
8
Aloe Barbadensis Leaf Juice
General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
9
Isoquercetin
- botanical extract
- antioxidant
-
10
Ceramide NP
General function
A lipid that occurs naturally between cuticle scales; added to help hold the surface of damaged hair together.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairRestoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.
May suitProtein-sensitive hairA lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.
May suitVery dry or highly damaged hairCeramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.
- ceramide
- emollient
-
11
Ceramide EOP
General function
A ceramide with an ester-linked omega-hydroxy fatty acid on a phytosphingosine base, formerly listed as Ceramide 1. Added to repair-positioned formulas to reinforce the lipids at the hair's surface.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairRestoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.
May suitProtein-sensitive hairA lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.
May suitVery dry or highly damaged hairCeramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.
- ceramide
- emollient
-
12
Ceramide AP
General function
A ceramide used to help hold the outer surface of damaged hair together.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairRestoring surface lipids lowers friction between strands, which is where much of the roughness in damaged hair comes from.
May suitProtein-sensitive hairA lipid, not a protein, despite sitting alongside proteins in most repair claims. It does not carry the stiffening effect.
May suitVery dry or highly damaged hairCeramides are the lipid class bleaching and heat deplete. Replacing them works on the surface layer rather than adding protein stiffness.
- ceramide
- emollient
-
13
Biotin
- vitamin
-
14
Copper Tripeptide-1
General function
A copper-bound peptide used in thinning-positioned products. Evidence in hair is limited and mostly from skin research.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
DependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
- 15 Hydroxypropyl Bisstearamide MEA
- 16 Hydroxypropyl Bislauramide MEA
- 17 Phytosphingosine
-
18
Phytosterols
General function
Plant lipids used to support the hair's own surface layer.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
-
19
Serenoa Serrulata Fruit Extract
- botanical extract
-
20
Pyrus Malus (Apple) Fruit Extract
- botanical extract
-
21
Saccharum Officinarum (Sugarcane) Extract
- botanical extract
-
22
Camellia Sinensis (Green Tea) Leaf Extract
· Camellia Sinensis Leaf Extract
- botanical extract
- antioxidant
-
23
Fragrance
· Fragrance/Parfum
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
24
Polyquaternium-37
General function
A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- thickener
-
25
Propylene Glycol Dicaprylate/Dicaprate
General function
A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
26
Lactic Acid
General function
An acid used to set pH and, in scalp products, to loosen flakes.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- pH adjuster
- humectant
- exfoliant
-
27
Polyquaternium-7
General function
A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
28
PPG-1 Trideceth-6
- emulsifier
- solubilizer
-
29
Sodium Lauroyl Lactylate
General function
A mild cleanser and emulsifier that also conditions slightly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- emulsifier
- cleanser
-
30
Sodium Cocoyl Glutamate
General function
An amino-acid-derived cleanser, among the mildest in common use, with a low-foam, creamy feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
31
Stearic Acid
General function
A fatty acid that thickens creams and helps them hold their texture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
- emulsifier
- thickener
- fatty alcohol
-
32
Maltodextrin
General function
A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairTakes up oil at the root, which is where fine hair goes flat first.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- absorbent
- film former
- binder
-
33
Cyclodextrin
- solubilizer
-
34
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
35
Sodium Benzoate
- preservative
-
36
Potassium Sorbate
- preservative
-
37
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
38
Polyacrylamide
General function
A thickening polymer that also leaves a light film, used in gels and styling creams.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
- thickener
-
39
Red 33 (CI 17200)
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
What the whole list adds up to
- 9 emollients
- 7 botanical extracts
- 5 thickeners
- 4 humectants
- 4 film formers
- 4 preservatives
- 3 fatty alcohols
- 3 conditioning agents
- 3 ceramides
- 3 polymers
- 3 emulsifiers
- 2 antioxidants
- 2 solubilizers
- 2 mild anionic cleansers
Ingredient list captured 2026-08-21. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8 oz
Commonly seen
about $11
Good value under
$9
Priced above the products that do the same job. Stores sell it above the $9 line; products that do this job typically go for about $13 at this size.
Show the price ladder
Where we’ve seen it5 listings · 5 stores
-
Walmart
$9.928 oz · $1.24/ozOct 31Lowest per oz
-
As I Am Naturally (DTC)
$10.998 oz · $1.37/ozAug 21
-
As I Am
$10.998 oz · $1.37/ozOct 31
-
CVS
$10.998 oz · $1.37/ozOct 31
-
Target
$10.998 oz · $1.37/ozOct 31
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 8 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $9 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.08/oz; at 8 oz that is $9. Under that line you are paying less than most of them.
- About $13 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8 oz.
Formula
10
Formula score
10 of 10
The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.
How the score is counted
- 2 products we score as doing the same job cost less per ounce
- Costs less per ounce than 60% of the 1119 conditioners we’ve priced
- Covers 6 of the 6 things a conditioner should do
- Reviewers mention 3 things they like about how it performs
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
DoveClosest function
Real Conditioner Revolumize Coconut + Vegan Collagen
$0.71/oz $0.66/oz less
- Curly method
- Silicone-free
- Alcohol-free
- Function
- Also
Oyin HandmadeLowest cost per oz
Honey Hemp Conditioner – Unscented
$0.42/oz $0.95/oz less
- Fragrance-free
- Unscented
- Curly method
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People who want maximum slip, for real detangling slip and moisture that stays in
Biggest tradeoff
Less suited to anyone sensitive to fragrance or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Strengthens Hair by 107%, Moisturizes by 29%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Most reviewers describe the scent positively and note it is less noticeable once hair dries
general usersSeveral reviewers describe it as effective for between-deep-conditioning maintenance, moisturizing without heaviness
general usersReviewers with coily/loc'd hair report the conditioner detangles easily and leaves hair notably softer
coily-hair and locs reviewersSingle available reviewer reported a hard-to-use pump dispenser, poor slip, and hair left dry and very tangled after a 10-minute application; reviewer returned the product.
Single Target reviewer, verified purchase, no hair-type context givenA fine-haired reviewer found the onion scent too heavy for their hair type and disliked the smell
fine-hair reviewerOne reviewer with fine hair wanted more slip from the formula even while liking the hydration and scent
fine-hair reviewerMore from As I Am
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (3 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 11 of 24 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-02.
