Aphogee Shampoo for Damaged Hair — 16 oz container

Aphogee

Shampoo for Damaged Hair

Shampoo / Clarifying, deep-cleaning

Shampoo
Not vegan · ingredient list

Size16 fl oz

Price$15.99seen at one store · 16 oz

Price / oz$1.00/ozat 16 oz

Where to buy2 stores · $9.49–15.99

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: aphogee.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Low Not in your profile

Cleansing strength Strong Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Medium Not in your profile

Fragrance Prominent Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Sulfates Sulfate detergent Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not vegan · ingredient list Not in your profile

Animal-derived ingredients Not vegan · ingredient list Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 35 ingredientsA long list Not in your profile

Price tier Drugstore Not in your profile

Where to buy it Brand website · Specialty beauty Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Priced with its peers

$1.00/oz at 16 oz — less than 67% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.

Price and stores

Great for

Fast-oiling scalpsthat need a real reset wash

Hard waterand swimmers dealing with mineral deposit

Very dry hairno fast-drying alcohol in the list

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

A wide range of haira middle-of-the-range weight

Tight budgetsit sits in the lower price tiers

Maybe skip if

this product carries a scent

Sulfate-free routinesit uses a sulfate detergent

Curly-method routinesthese silicones need a detergent to remove

Dry or damaged haira strong detergent system strips as it cleans

Vegan and cruelty-freeour record does not support both claims here

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) Low

Humectants appear, but low enough to be a minor part.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua (Water)	solvent	The base everything else is dissolved in	Neutral
Sodium Laureth Sulfate	sulfate cleanser	—	Cleanses
Cocamidopropyl Betaine	amphoteric cleanser	—	Cleanses
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes
FragranceParfum (Fragrance)	fragrance	The scent	Fragrance
Ethylhexylglycerin	preservative	Keeps the product from spoiling	Softens
Glycol Distearate	opacifier	Adjusts appearance	Softens
Disodium EDTA	hard-water chelator	Binds trace metals	Stabilizes
Collagen Amino Acids	amino acid	A trace of amino acids	Protein
Hydrolyzed Wheat Protein	film former	A supporting film former	Protein
Trimethylsiloxyamodimethicone	conditioning agent	A supporting conditioner	Buildup
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol	film former	A supporting film former	Protein

What the list leaves out, and what it carriesNo drying alcohols. Contains fragrance. The silicones here need a detergent wash to come off. Chelators for hard water.

Full ingredient list (35)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Aqua (Water)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Sodium Laureth Sulfate

General function
A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

May suitFine or easily flattened hair
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

May not suitDry, coarse, or high-porosity hair
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

Indian Journal of Dermatology
- sulfate cleanser
- cleanser
3 Cocamidopropyl Betaine

General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

DependsVery dry or highly damaged hair
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

Indian Journal of Dermatology
- amphoteric cleanser
- secondary cleanser
- cleanser
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
4 Phenoxyethanol

General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- preservative
5 Fragrance · Parfum (Fragrance)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
6 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
7 Glycol Distearate

General function
A wax that gives shampoo its pearly look and a slightly richer feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
8 Disodium EDTA

General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
9 Laureth-2
- emulsifier
10 Peg/Ppg-120/10 Trimethylolpropane Trioleate
- emulsifier
11 Polyquaternium-7

General function
A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
12 Sodium Benzoate
- preservative
13 Sodium Chloride
- salt
- thickener
14 Laureth-4
- emulsifier
15 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
16 Polyquaternium-10

General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
17 Collagen Amino Acids

General function
An amino acid of the kind hair protein is built from. Small enough to sit inside the cuticle, and used for water binding rather than strength.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- amino acid
- humectant
- protein
18 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
19 Propylene Glycol

General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
20 Potassium Sorbate
- preservative
21 Mauritia Flexuosa (Buriti) Fruit Oil · Mauritia Flexuosa Fruit Oil

General function
A rich orange fruit oil used in small amounts in curl and colour-care products.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- antioxidant
22 Phytantriol

General function
A conditioning agent used for moisture retention and shine in leave-ins.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- conditioning agent
23 Brassica Campestris (Rapeseed) Seed Oil

General function
A light, inexpensive plant oil used as a base emollient.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
24 Hydrolyzed Wheat Protein

General function
Wheat protein broken into fragments small enough to cling to the hair. It adds temporary strength and body; too much can feel stiff.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
25 Emblica Officinalis Fruit Extract
- botanical extract
26 Trimethylsiloxyamodimethicone

General function
An amino silicone that deposits selectively on damaged hair for smoothing.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- silicone
27 Hydrolyzed Vegetable Protein PG-Propyl Silanetriol

General function
A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
28 Sesamum Indicum (Sesame) Seed Oil

General function
A medium-weight oil used for conditioning and scalp application.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
29 Hydrolyzed Corn Protein

General function
A plant protein used in strengthening blends, often with wheat and soy.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
30 Hydrolyzed Soy Protein

General function
A plant protein used for body and moisture retention.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
31 C11-15 Pareth-7
- emulsifier
- solubilizer
32 Ci 16035 (Red 40)
33 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
34 Trideceth-12
- emulsifier
- solubilizer
35 C12-16 Pareth-9
- emulsifier

What the whole list adds up to

7 film formers
6 emulsifiers
5 emollients
5 humectants
5 proteins
4 preservatives
4 hydrolysed proteins
3 conditioning agents
3 oils
2 solvents
2 cleansers
2 hard-water chelators
2 conditioning agents
2 polymers

Ingredient list captured 2026-09-05. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $15.99 1 store · checked Sep 6

Good value under $8 Under $0.50/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $27 at this size.

Show the price ladder

Price for 16 ozlower is better

Where we’ve seen it2 listings · 2 stores

Aphogee (aphogee.com)
$9.49

16 oz · $0.59/oz

Sep 5Lowest per oz
Walmart
$15.99

16 oz · $1.00/oz

Sep 6

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $15.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.50/oz; at 16 oz that is $8. Under that line you are paying less than most of them.
About $27 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score

8 of 10

The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.

How the score is counted

3 products we score as doing the same job cost less per ounce
Costs less per ounce than 67% of the 805 shampoos we’ve priced
Covers 5 of the 7 things a shampoo should do
Reviewers mention 4 things they like about how it performs

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

John FriedaClosest function Frizz Ease Miraculous Recovery Shampoo $0.53/oz $0.47/oz less

Deep clean
Hard water
Vegan & CF

Function: Film formers
Also: Cruelty-free
Vegan
8.4 oz bottle

Compare

GarnierLighter feel Garnier Fructis Sleek & Shine Shampoo $0.40/oz $0.60/oz less

Deep clean
Lightweight
Alcohol-free

· Close function

Function: Water-binding (humectants)
Hard-water defence
Also: 22 oz bottle
Sold in drugstores and mass retail

Compare

TRESemmeLowest cost per oz TRESemme Silky & Smooth Anti-Frizz Shampoo for Frizzy Hair $0.20/oz $0.80/oz less

Deep clean
Hard water
Alcohol-free

· Close function

Function: Water-binding (humectants)
Film formers
Also: Cruelty-free
39 oz bottle
Sold in drugstores and mass retail

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

Scalps that oil up within a day who want a proper reset wash and a hard-water chelator

Biggest tradeoff

Less suited to anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or curly-method routines

Best alternative if not

John Frieda Frizz Ease Miraculous Recovery Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Seals cuticle to reduce frizz

Silicones or film formers smooth the cuticle, which is the usual mechanism.

Polyquaternium-7
Polyquaternium-10

Supported

Smoother strands, less frizz.

Restores moisture and pliability

Humectants and emollients are present, but lower in the list than the claim implies.

Ethylhexylglycerin
Glycol Distearate
Collagen Amino Acids

Partly supported

Some hydration, at a low level.

Reduces appearance of damage and split ends

Protein or ceramides are present, but low enough that this reads as support, not treatment.

Polyquaternium-7
Polyquaternium-10
Collagen Amino Acids

Partly supported

Supports the surface, not a treatment.

Safe on color-treated, permed, relaxed hair, extensions, and weaves

It uses a sulfate detergent, which is the usual cause of fast fade.

Sodium Laureth Sulfate
Cocamidopropyl Betaine

Potential conflict

Likely to pull colour faster.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Users with fine natural hair specifically praise the shampoo for its gentle formulation that does not weigh down their hair type.

customers with fine hair seeking gentle cleansing

The shampoo produces excellent lather, making it feel effective and luxurious during shampooing.

customers evaluating cleansing experience

Multiple reviewers highlight the shampoo's pleasant scent as an appealing feature of the product.

customers noting sensory experience

Users report visible improvements in overall hair health and quality when using the shampoo as part of a multi-step repair routine.

customers using the shampoo with other Aphogee repair products

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
5 sources consulted for this product (1 manufacturer or regulatory, 3 retailer, 1 editorial), last checked 2026-09-08.
Ingredient references are linked for 10 of 22 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-09-09.

Shampoo for Damaged Hair

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

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How this page was made

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