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American Crew

Daily Silver Shampoo

Shampoo / Clarifying, deep-cleaning

  • Shampoo
  • Silicone-free
  • Protein-free
  • Moisture-rich
  • Vegan · label states
Size8.4 fl oz
Price$14–17commonly seen · 8.4 oz
Price / oz$1.90/ozat 8.4 oz
Where to buy5 stores · $12.02–17.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: americancrew.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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Upper-mid price for a shampoo

$1.90/oz at 8.4 oz, more than 59% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Fast-oiling scalpsthat need a real reset wash
Dry, thirsty hairhumectants and emollients both sit up front
Hard waterand swimmers dealing with mineral deposit
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list

Maybe skip if

this product has a scent
Sulfate-free routinesit uses a sulfate detergent
Dry or damaged haira strong detergent system strips as it cleans
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe’ve only seen it sold in one channel

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

A reset wash that removes oil, buildup, and most residue.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Contains chelators, which bind hard-water and pool minerals.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein None

No protein or amino acids in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Ammonium Lauryl Sulfate sulfate cleanser — Cleanses
Decyl Glucoside nonionic cleanser — Cleanses
Cocamidopropyl Betaine amphoteric cleanser — Cleanses
Butylene Glycol humectant Pulls water into the hair Moisturizes
Citric Acid pH adjuster Fine-tunes the pH pH balancer
Disodium EDTA hard-water chelator Binds trace metals Stabilizes
Glyceryl Laurate light ester A light, silky feel Softens
Menthol fragrance The scent Fragrance
FragranceParfum (Fragrance) fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesNo silicones or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Chelators for hard water.
Full ingredient list (23)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Ammonium Lauryl Sulfate
    General function

    A sulfate detergent similar in strength to sodium lauryl sulfate, used for fast, high foam.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.

    May suitFine or easily flattened hair

    Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

    May not suitDry, coarse, or high-porosity hair

    Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

    PubChem
    • sulfate cleanser
    • cleanser
  • 3 Decyl Glucoside
    General function

    A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

    May not suitBuild-up-sensitive routines

    Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

    PubChem
    • nonionic cleanser
    • cleanser
  • 4 Cocamidopropyl Betaine
    General function

    A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    DependsVery dry or highly damaged hair

    Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

    Indian Journal of Dermatology
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 5 Butylene Glycol
    General function

    A light humectant and carrier that helps extracts dissolve.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 6 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 7 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 8 Glyceryl Laurate
    General function

    A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 9 Glycol Distearate
    General function

    A wax that gives shampoo its pearly look and a slightly richer feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • opacifier
    • emollient
  • 10 Glycol Stearate
    General function

    A wax that makes shampoo look pearly and adds a slightly richer feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • opacifier
    • emollient
  • 11 Guar Hydroxypropyltrimonium Chloride
    General function

    A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 12 Helianthus Annuus (Sunflower) Seed Extract
    • botanical extract
    • antioxidant
  • 13 Isostearamide MIPA
    • cleanser
    • secondary cleanser
  • 14 Menthol
    General function

    Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    PubChem
    • fragrance
    • active
  • 15 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 16 PEG-150 Distearate
    • thickener
    • emulsifier
  • 17 Sodium Chloride
    • salt
    • thickener
  • 18 Tocopheryl Acetate
    • antioxidant
    • vitamin
  • 19 Fragrance · Parfum (Fragrance)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 20 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 21 Benzyl Alcohol
    • preservative
    • solvent
  • 22 Sodium Benzoate
    • preservative
  • 23 Ext. Violet 2 (CI 60730)
    General function

    A certified colour that tints the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
    • direct dye
    • violet dye

What the whole list adds up to

  • 4 cleansers
  • 3 solvents
  • 3 emollients
  • 3 fragrances
  • 2 secondary cleansers
  • 2 humectants
  • 2 hard-water chelators
  • 2 opacifiers
  • 2 antioxidants
  • 2 vitamins
  • 2 thickeners
  • 2 preservatives
  • 1 sulfate cleanser
  • 1 nonionic cleanser

Ingredient list captured 2026-09-12. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 8.4 oz

Commonly seen $14–17 Midpoint $16 · 4 stores · checked Sep 12
Good value under $13 Under $1.57/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $13 line; products that do this job typically go for about $20 at this size.

Show the price ladder
Where we’ve seen it5 listings · 5 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 8.4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 8.4 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.57/oz; at 8.4 oz that is $13. Under that line you are paying less than most of them.
  4. About $20 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8.4 oz.

Formula

Formula score
10 of 10

The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.

How the score is counted
  • 2 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 59% of the 1544 shampoos we’ve priced
  • Covers 7 of the 7 things a shampoo should do
  • Masstige tier, sold at Brand website
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

RuskClosest function Deepshine PlatinumX Purple Shampoo $1.40/oz $0.50/oz less
  • Deep clean
  • Hard water
  • Lightweight
Function
  • Water-binding (humectants)
  • Protein
  • Film formers
Also
  • Salon tier
  • 12 oz bottle
Compare
ClairolLowest cost per oz Shimmer Lights Purple Shampoo $0.65/oz $1.25/oz less
  • Deep clean
  • Hard water
  • Silicone-free
· Close function
Function
  • Water-binding (humectants)
  • Protein
Also
  • Fresh scent
  • Drugstore tier
  • 32 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, looking for a protein-free formula and a proper reset wash

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or dry or damaged hair

Best alternative if not

Rusk Deepshine PlatinumX Purple Shampoo for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

0
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Eliminates yellow or brassy tones

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Shields against UV-related color fading

Antioxidants are present, which is not the same as a UV filter.

  • Helianthus Annuus (Sunflower) Seed Extract
  • Tocopheryl Acetate
Partly supported

Indirect help, not a filter.

Enhanced formula with minimal pigmentation for everyday shampooing

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

95% naturally derived ingredients

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Several long-time customers report frustration when the product is frequently out of stock.

Reviewers with gray or silver hair say the shampoo controls yellow and brassy tones effectively.

Multiple reviewers say the shampoo makes thinning gray hair look thicker or fuller.

A few reviewers describe a formula change that left hair feeling stripped or altered the familiar scent.

More from American Crew

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 5 editorial), last checked 2026-09-12.
  • Ingredient references are linked for 12 of 15 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-09-12.

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