Skip to main content
African Pride

Olive Miracle Deep Conditioning Treatment

Mask / Deep treatment, oil-rich

  • Mask / treatment
  • Sulfate-free
  • Protein-free
  • Moisture-rich
  • Not vegan · ingredient list
Size1.5 fl oz
Price$2.34 Good valueseen at one store · 1.5 oz
Price / oz$1.56/ozat 1.5 oz
Where to buy2 stores · $1.73–2.34

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: gencbeauty.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 21 factors we check.
  • A personalized routine built around your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

Start your consultation

Lower cost than most masks and treatments

$1.56/oz at 1.5 oz, less than 80% of the 576 masks and treatments , which mostly run $1.80–5.62/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Coarse or dry hairthat absorbs everything you give it
Very dry hairno fast-drying alcohol in the list
Tight budgetsit sits in the lower price tiers

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Oily scalp or fine hairthat gets weighed down
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Vegan and cruelty-freeour record does not support both claims here

Whether your hair needs moisture, protein or bond repair right now depends on its damage history and how it behaves wet. The consultation finds out which.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua solvent The base everything else is dissolved in Neutral
Paraffinum Liquidum/Mineral Oil oil Coats and softens the strand Softens
Propylene Glycol humectant Pulls water into the hair Moisturizes
Polyquaternium-37Polyquaternium 37 conditioning agent Conditions and softens so hair combs through Detangles
Propylene Glycol Dicaprylate/Dicaprate light ester Light slip without much weight Softens
PPG-1 Trideceth-6 emulsifier Keeps oil and water mixed Stabilizes
Petrolatum sealant Seals moisture in Heavy
Glycine Soja (Soybean) OilGlycine Soja Oil/Soybean Oil oil Coats and softens the strand Softens
Hydrogenated Vegetable Oil wax Adds a little grip Buildup
Dimethicone silicone A little smoothing and shine Buildup
Phenyl Trimethicone silicone A little smoothing and shine Buildup
FragranceParfum/Fragrance fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.
Full ingredient list (35)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Paraffinum Liquidum/Mineral Oil
    General function

    The oil pressed from Paraffinum Liquidum. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • oil
    • emollient
  • 3 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 4 Polyquaternium-37 · Polyquaternium 37
    General function

    A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
    • thickener
  • 5 Propylene Glycol Dicaprylate/Dicaprate
    General function

    A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 6 PPG-1 Trideceth-6
    General function

    A solubiliser that keeps fragrance and oils dissolved in clear, water-based formulas.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • emulsifier
    • solubilizer
  • 7 Petrolatum
    General function

    A heavy sealing agent that locks moisture in and takes detergent to remove.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    May not suitBuild-up-sensitive routines

    It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

    • sealant
    • emollient
  • 8 Glycine Soja (Soybean) Oil · Glycine Soja Oil/Soybean Oil
    General function

    A light plant oil used to soften and carry other oil-based ingredients.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 9 Butyrospermum Parkii Fruit/Shea Butter
    • butter
    • emollient
    • sealant
  • 10 Olea Europaea Fruit Oil/Olive Oil
    • oil
    • emollient
  • 11 Simmondsia Chinensis Seed Oil/Jojoba Oil
  • 12 Cocos Nucifera (Coconut) Oil · Cocos Nucifera Oil/Coconut Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 13 Persia Gratissima Oil/Avocado Oil
  • 14 Hydrolyzed Glycine Soja Protein/Hydrolysed Soy Protein
  • 15 Panax Ginseng Root Extract
    • botanical extract
  • 16 Rosmarinus Officinalis Leaf Extract/Rosemary Extract
    • botanical extract
  • 17 Equisetum Hiemale Extract/Horsetail Extract
  • 18 Melaleuca Alternifolia Leaf Oil/Tea Tree Oil
  • 19 Steareth 2
  • 20 Steareth 20
  • 21 Hydrogenated Vegetable Oil
    General function

    A plant oil hardened into a wax, used to thicken balms and pastes.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    May not suitBuild-up-sensitive routines

    Waxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.

    • wax
    • emollient
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 22 Methylparaben
    • paraben
    • preservative
  • 23 Propylparaben
    • paraben
    • preservative
  • 24 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 25 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    • silicone
    • emollient
    • conditioning agent
  • 26 Phenyl Trimethicone
    General function

    A high-refractive silicone used specifically for visible shine in serums and finishing oils.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    • silicone
    • emollient
  • 27 Lanolin Oil
    General function

    The liquid fraction of lanolin, used for heavy sealing and softness.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

    • sealant
    • emollient
  • 28 Acrylamidopropyltrimonium Chloride/Acrylates Copolymer
    General function

    A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    • conditioning agent
  • 29 DMDM Hydantoin
    • formaldehyde releaser
    • preservative
  • 30 Polysorbate 20
    • solubilizer
    • emulsifier
  • 31 CL 19140/Yellow 5
  • 32 Fragrance · Parfum/Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 33 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 34 Limonene · d-Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 35 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 11 emollients
  • 4 oils
  • 4 fragrances
  • 3 sealants
  • 3 preservatives
  • 3 named fragrance allergens
  • 2 solvents
  • 2 humectants
  • 2 conditioning agents
  • 2 emulsifiers
  • 2 solubilizers
  • 2 botanical extracts
  • 2 parabens
  • 2 silicones

Ingredient list captured 2026-09-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 1.5 oz

Seen at $2.34 1 store · checked Sep 7
Good value under $3 Under $1.82/oz it costs less than three-quarters of the 7 products we score as doing the same job

Usually a good value. Most stores sell it under the $3 line, and products that do this job typically go for about $3 at this size.

Show the price ladder
Where we’ve seen it4 listings · 2 stores

1.5 ozusual store size

15 ozBest per ounce

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 1.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $2.34 is the price we have observed for the 1.5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $3 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.82/oz; at 1.5 oz that is $3. Under that line you are paying less than most of them.
  4. About $3 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 1.5 oz.

Formula

Formula score
7 of 10

The formula covers the core of what a treatment does, and it costs less per ounce than most masks and treatments in our library.

How the score is counted
  • Costs less per ounce than 80% of the 576 masks and treatments we’ve priced
  • No protein or amino acids in the formula
  • Value tier, sold at Grocery / mass and Specialty beauty
  • Value tier
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Malibu CLowest cost per oz Replenish Hair Masque $2.00/oz $0.44/oz more
  • Protein-free
  • Alcohol-free
  • Medium weight
· Close function
Function
  • Weight on the hair
Also
  • Vegan
  • Drugstore tier
  • 3.4 oz bottle
Compare
OlaplexClose function No.8 Bond Intense Moisture Mask $8.49/oz $6.93/oz more
  • Protein-free
  • Rich
Function
  • Film formers
Also
  • Salon tier
  • 3.3 oz bottle
Compare
MoKnowsHairClose function ELASTICITY RESTORING TREATMENT $3.50/oz $1.94/oz more
Function
  • Film formers
Also
  • Salon tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for curly to coily hair

Final decision

Should you buy it?

Good for the right person
Best user

Hair that stiffens on protein, looking for a protein-free formula and real detangling slip

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or oily scalps and fine hair

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Anti-breakage deep conditioning treatment

No protein or bond ingredient appears in the list.

  • Polyquaternium-37
Stated by brand

Can’t be confirmed from label.

Helps strengthen, repair and restore weak and damaged hair

No protein or bond ingredient appears in the list.

  • Polyquaternium-37
Stated by brand

Can’t be confirmed from label.

Deeply moisturizes and conditions to provide softness and healthy-looking shine

Humectants or rich emollients sit in the first eight ingredients.

  • Paraffinum Liquidum/Mineral Oil
  • Propylene Glycol
  • Propylene Glycol Dicaprylate/Dicaprate
Supported

Helps hair feel hydrated.

Enriched with olive oil

A named-ingredient story. What matters is where those sit in the list — see the ingredients table.

  • Paraffinum Liquidum/Mineral Oil
  • Glycine Soja (Soybean) Oil
  • Butyrospermum Parkii Fruit/Shea Butter
Stated by brand

Check the position, not the name.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

More from African Pride

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (0 manufacturer or regulatory, 2 retailer, 2 editorial), last checked 2026-09-08.
  • Ingredient references are linked for 6 of 16 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-09-08.

Hair Care Consultation

A care plan made for your hair and goals, then follow-up questions and plan updates.

  • Answers to your hair concerns
  • Formula-based product picks
  • Routines for your lifestyle and preferences
  • Updates for weather, needs and goals

$49with 60 days of follow-ups

Start my consultation