Understand what’s inside your hair care
Clear, independent information about the ingredients on hair-care labels, read from the actual labels in our product library. Decide for yourself what belongs in your routine.
2,252ingredients analyzed
6,816products researched
171,139label placements read
Minerals, clays and powders
Solids that absorb oil, add grip, or make a clear formula opaque.
28 published entries, most-listed first. The number beside a name is how many products in our library list it.
- Silica246
- Titanium Dioxide146
- Mica103
- Kaolin92
- Charcoal Powder58
- Zeolite53
- Silica Dimethyl Silylate40
- Silica Silylate33
- Zinc Carbonate33
- Iron Oxides32
- Bentonite28
- Disteardimonium Hectorite26
- Magnesium Aluminum Silicate22
- Magnesium Carbonate21
- Montmorillonite18
- Microcrystalline Cellulose15
- Illite12
- Oat kernel flour11
- Diatomaceous Earth10
- Stearalkonium Hectorite9
- Calcium Carbonate6
- Talc6
- Calcium Sodium Borosilicate5
- Moroccan Lava Clay5
- Pearl Powder5
- Hectorite4
- Lithium Magnesium Sodium Silicate3
- Silt3
How the library works
- An entry gets a page once it has a written description and appears in at least three researched products. Below that we leave the name as plain text on the product pages rather than publishing a page with nothing on it.
- US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Position tells you about relative amount only above that line, and we never convert a position into a percentage.
- We do not publish safety scores or hazard grades. Where a regulator has published a restriction or a use condition, we state it and cite it; otherwise we describe what the ingredient does and stop.
- Nothing on these pages is paid placement, and we do not sell any of the products they link to.
