Side by side
Rusk Puremix Blooming Sunflower Volumizing Shampoo vs Virtue Labs Recovery Shampoo
94% function match · 11 of the 13 functions we compared match Formula overlap 64%. Rusk Puremix Blooming Sunflower Volumizing Shampoo and Virtue Labs Recovery Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
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When each one is the right call
What each formula is built for, from its own ingredient list.
- Puremix Blooming Sunflower Volumizing Shampoo — colour-treated hair
- Recovery Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Maximum slipfor hair that tangles the moment it is wet
- Dry, thirsty hairhumectants and emollients both sit up front
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Hard waterand swimmers dealing with mineral deposit
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Dry or damaged haira strong detergent system strips as it cleans
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Dry or damaged haira strong detergent system strips as it cleans
More facts about each one
- sulfate-free
- sulfate-free
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Puremix Blooming Sunflower Volumizing Shampoo
Full ingredient list — Puremix Blooming Sunflower Volumizing Shampoo (36)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Cocamidopropyl Hydroxysultaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Glycerin
- humectant
-
6
Sodium Lauroyl Sarcosinate
- mild anionic cleanser
- cleanser
-
7
Silicone Quaternium-8
- silicone
- film former
- conditioning agent
-
8
Glycol Distearate
- opacifier
- emollient
-
9
Decyl Glucoside
- nonionic cleanser
- cleanser
-
10
Acrylates Copolymer
- film former
- polymer
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
11
Fragrance
- fragrance
- declared fragrance
-
12
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
13
Polyquaternium-11
- film former
- polymer
- conditioning agent
-
14
Citric Acid
- pH adjuster
- hard-water chelator
-
15
Divinyldimethicone/Dimethicone Copolymer
- silicone
- film former
-
16
Aminomethyl Propanol
- pH adjuster
-
17
Hydroxypropyltrimonium Hydrolyzed Corn Starch
- conditioning agent
- film former
- starch
-
18
Butylene Glycol
- humectant
- solvent
-
19
Chlorphenesin
- preservative
-
20
Panthenol
- humectant
- conditioning agent
- vitamin
-
21
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
22
Tetrasodium EDTA
- hard-water chelator
-
23
Helianthus Annuus (Sunflower) Seed Extract
- botanical extract
- antioxidant
-
24
Hydrolyzed Keratin
- film former
- protein
- hydrolysed protein
-
25
C12-13 Pareth-3
- emulsifier
-
26
C12-13 Pareth-23
- emulsifier
-
27
Phenoxyethanol
- preservative
-
28
Tocopheryl Acetate
- antioxidant
- vitamin
- 29 PPG-33-Buteth-45
-
30
Magnesium Nitrate
- salt
-
31
Sodium Benzoate
- preservative
-
32
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
33
Magnesium Chloride
- salt
-
34
Methylisothiazolinone
- isothiazolinone
- preservative
-
35
Ethylhexylglycerin
- preservative
- emollient
-
36
Benzyl Salicylate
- fragrance
- named fragrance allergen
Full ingredient list — Recovery Shampoo (50)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Glycerin
- humectant
-
4
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
6
Sodium Lauroyl Glycinate
- mild anionic cleanser
- cleanser
-
7
Sodium Methyl Cocoyl Taurate
- mild anionic cleanser
- cleanser
-
8
Glycol Distearate
- opacifier
- emollient
-
9
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
-
10
Acrylates Copolymer
- film former
- polymer
-
11
Sodium Methyl Isethionate
- cleanser
-
12
Keratin
- protein
-
13
Hydrolyzed Quinoa
- film former
- protein
- hydrolysed protein
-
14
Citrus Paradisi (Grapefruit) Fruit Extract
- botanical extract
-
15
cyamopsis tetragonoloba (guar) gum
- gum
- thickener
-
16
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
17
Lauric Acid
- emulsifier
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
18
Caprylyl Glycol
- preservative
- humectant
-
19
Coconut Acid
- emulsifier
- salt
-
20
Sodium Isethionate
- cleanser
-
21
Butylene Glycol
- humectant
- solvent
-
22
Tocopherol
- antioxidant
- vitamin
-
23
Trimethylsiloxyamodimethicone
- conditioning agent
- film former
- silicone
-
24
PEG-120 Methyl Glucose Dioleate
- thickener
- emulsifier
-
25
Hydroxyethylcellulose
- gum
- thickener
- film former
-
26
Sodium Laurate
- light ester
- emollient
-
27
C11-15 Alketh-7
- emulsifier
- solubilizer
-
28
Lactic Acid
- pH adjuster
- humectant
- exfoliant
-
29
Trideceth-12
- emulsifier
- solubilizer
-
30
c12-16 alketh-9
- emulsifier
-
31
Sodium Acetate
- salt
- pH adjuster
- 32 Isopropanolamine
-
33
Ethylhexylglycerin
- preservative
- emollient
-
34
Cellulose
- thickener
- gum
-
35
Fragrance
- fragrance
- declared fragrance
-
36
Phenoxyethanol
- preservative
-
37
Sodium Hydroxide
- pH adjuster
-
38
Citric Acid
- pH adjuster
- hard-water chelator
-
39
Sorbic Acid
- preservative
-
40
Disodium EDTA
- hard-water chelator
-
41
Sodium Chloride
- salt
- thickener
-
42
Potassium Sorbate
- preservative
-
43
Mica
- colourant
- mineral
- opacifier
-
44
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
45
Coumarin
- fragrance
- named fragrance allergen
-
46
Limonene
- fragrance
- named fragrance allergen
-
47
Hexyl Cinnamal
- fragrance
- named fragrance allergen
-
48
Linalool
- fragrance
- named fragrance allergen
-
49
Ci 77891 (Titanium Dioxide)
- colourant
-
50
Ci 77491 (Iron Oxides)
- colourant
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Puremix Blooming Sunflower Volumizing Shampoo
sulfate-free
SupportedGentler on colour and coils.paraben-free
SupportedPreserved without parabens.no artificial colorants
Stated by brandCan’t be confirmed from label.gluten-free
Stated by brandCan’t be confirmed from label.cruelty-free
SupportedMatches our researched record.color and keratin safe
SupportedThe named ingredient is really there.57% more volume after 1 use (full regimen)
Stated by brandOnly the brand’s testing shows this.
Recovery Shampoo
Repairs damaged hair
Partly supportedSupports the surface, not a treatment.Strengthens hair with Alpha Keratin 60ku
Partly supportedSupports the surface, not a treatment.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Puremix Blooming Sunflower Volumizing Shampoo
More than one reviewer says they use it daily as part of a routine paired with the matching Rusk conditioner.
repeat customers describing their regular routineReviewers repeatedly say the shampoo adds noticeable volume and body to fine or thin hair without weighing it down.
customers with fine/thin, some color-highlighted hair using it as a daily shampooRecovery Shampoo
Scent is frequently called out as pleasant/appealing
Reviewers report visible repair and improved health/shine in damaged or previously-treated hair
used alongside Recovery Conditioner as a systemPraised as gentle, non-stripping cleanse for color-treated or chemically-processed hair
Some buyers want to pair it with the matching conditioner to feel the full benefit
noted by first-time shampoo-only purchasersPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$1.29/oz vs $5.50/oz — Virtue Labs Recovery Shampoo costs about 4.3× more per ounce than Rusk Puremix Blooming Sunflower Volumizing Shampoo.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Puremix Blooming Sunflower Volumizing Shampoo · Recovery Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 11 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
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