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Side by side

Rusk Deepshine PlatinumX Purple Shampoo vs Rusk Vivid Color Locking Shampoo

75% function match · 9 of the 13 functions we compared match Formula overlap 1%. Rusk Deepshine PlatinumX Purple Shampoo and Rusk Vivid Color Locking Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Deepshine PlatinumX Purple Shampoo — fast-oiling scalps
  • Vivid Color Locking Shampoo — fast-oiling scalps

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Rusk Deepshine PlatinumX Purple Shampoo — 12 oz container Rusk

Deepshine PlatinumX Purple Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Lightweight
Rusk Vivid Color Locking Shampoo — container Rusk

Vivid Color Locking Shampoo

  • Shampoo
  • Salon
  • Silicone-free
Price, size & price per ounce
$16.80 12 oz · $1.21/oz
$24 10 oz · $2.40/oz
Value / price positioning
Priced with its peers $$$$$ Salon tier · costs less than 58% of the 817 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Salon tier · costs more than 67% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Silicone-free routinesno silicones appear in the list
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Hard waterand swimmers dealing with mineral deposit
  • Silicone-free routinesno silicones appear in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Brand website
Brand website
Free of
  • silicone-free
  • silicone-free
Vegan
Not vegan · ingredient list
—
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientDeepshine PlatinumX Purple ShampooVivid Color Locking Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Chloride
Stabilizes
#6Supporting
#33Below the 1% line
Fragrance
Fragrance
#8Below the 1% line
#36Below the 1% line
Hydrolyzed Wheat Protein
Protein
#25Below the 1% line
#7Supporting

What only one of them carries

Deepshine PlatinumX Purple Shampoo

Vivid Color Locking Shampoo

Full ingredient list — Deepshine PlatinumX Purple Shampoo (35)
Full ingredient list — Vivid Color Locking Shampoo (36)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsDeepshine PlatinumX Purple ShampooVivid Color Locking Shampoo
Supported
0
0
Partly supported
0
0
Stated by brand
1
0
Potential conflict
0
0

Deepshine PlatinumX Purple Shampoo

  • RUSK Deepshine PlatinumX Shampoo is a gentle cleansing shampoo formulated to neutralize yellow, boost brightness, and eliminate brassiness.Stated by brandCan’t be confirmed from label.

Vivid Color Locking Shampoo

No claims recorded for this product beyond the ones above.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Deepshine PlatinumX Purple Shampoo

Scent is frequently praised as a standout feature

general reviewers

Reliably tones out yellow/brassy tones on blonde and highlighted hair, several users calling out reduced brassiness after a few uses

reviewers with blonde or highlighted hair

Some reviewers report the formula is thin/runny and does not lather up well

general reviewers

A minority of reviewers found it left hair feeling dry despite the brightening effect

reviewers with color-treated hair

Vivid Color Locking Shampoo

No review themes researched for this product yet.

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.21/oz vs $2.40/oz — Rusk Vivid Color Locking Shampoo costs about 2× more per ounce than Rusk Deepshine PlatinumX Purple Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $1.21/oz Deepshine PlatinumX Purple $2.40/oz Vivid Color Locking Shampo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readDeepshine PlatinumX Purple ShampooVivid Color Locking Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Deepshine PlatinumX Purple Shampoo vs Daily Silver ShampooAmerican Crew · 89% function matchVivid Color Locking Shampoo vs TRESemme Healthy Volume ShampooTRESemme · 95% function matchDeepshine PlatinumX Purple Shampoo vs Clairol Shimmer Lights Purple ShampooClairol · 89% function matchVivid Color Locking Shampoo vs Nexxus Keraphix ShampooNexxus · 94% function matchDeepshine PlatinumX Purple Shampoo vs Thickening Volume ShampooBumble and bumble · 89% function matchVivid Color Locking Shampoo vs Fiber Pre-Styling ShampooAmerican Crew · 92% function matchDeepshine PlatinumX Purple Shampoo vs Elevate Weightless Volume ShampooRusk · 89% function matchVivid Color Locking Shampoo vs Olive Oil Professional Neutralizing ShampooORS · 92% function match

Deepshine PlatinumX Purple Shampoo · Vivid Color Locking Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 12 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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