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Side by side

Bumble and bumble Thickening Volume Shampoo vs Rusk Deepshine PlatinumX Purple Shampoo

89% function match · 10 of the 13 functions we compared match Formula overlap 7%. Bumble and bumble Thickening Volume Shampoo and Rusk Deepshine PlatinumX Purple Shampoo share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Thickening Volume Shampoo — protein-sensitive hair
  • Deepshine PlatinumX Purple Shampoo — fast-oiling scalps

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Bumble and bumble Thickening Volume Shampoo — 8.5 oz container Bumble and bumble

Thickening Volume Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Protein-free
Rusk Deepshine PlatinumX Purple Shampoo — 12 oz container Rusk

Deepshine PlatinumX Purple Shampoo

  • Shampoo
  • Salon
  • Silicone-free
  • Lightweight
Price, size & price per ounce
$36 8.5 oz · $4.37/oz
$16.80 12 oz · $1.21/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 90% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Salon tier · costs less than 58% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Differs
None No protein or amino acids in the list. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Hard waterand swimmers dealing with mineral deposit
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Fine hairthat flattens under most products
  • Silicone-free routinesno silicones appear in the list
Why you might skip it
  • Scents bother youthis product carries a light scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Very dry or damaged hairit contains fast-drying alcohol
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Thickening Volume
—
Where to buy
Ulta · Brand website
Brand website
Free of
  • silicone-free
  • protein-free
  • silicone-free
Vegan
—
Not vegan · ingredient list
Cruelty-free
Cruelty-free · PETA-listed
—
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientThickening Volume ShampooDeepshine PlatinumX Purple Shampoo
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#6Supporting
#16Below the 1% line
Polyquaternium-10
Detangles
#8Supporting
#9Below the 1% line
Linalool
Fragrance
#20Below the 1% line
#35Below the 1% line
Limonene
Fragrance
#21Below the 1% line
#33Below the 1% line
Fragrance
Fragrance
#22Below the 1% line
#8Below the 1% line
Sodium Chloride
Stabilizes
#14Below the 1% line
#6Supporting

What only one of them carries

Thickening Volume Shampoo

Deepshine PlatinumX Purple Shampoo

Full ingredient list — Thickening Volume Shampoo (22)
Full ingredient list — Deepshine PlatinumX Purple Shampoo (35)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsThickening Volume ShampooDeepshine PlatinumX Purple Shampoo
Supported
2
0
Partly supported
0
0
Stated by brand
0
1
Potential conflict
0
0

Thickening Volume Shampoo

  • a lightweight cleanser that instantly uplifts hair by removing build-upSupportedResets a coated scalp.
  • a body-building boost for fine, thin hair or any hair that desires voluminous resultsSupportedLeaves room for lift.

Deepshine PlatinumX Purple Shampoo

  • RUSK Deepshine PlatinumX Shampoo is a gentle cleansing shampoo formulated to neutralize yellow, boost brightness, and eliminate brassiness.Stated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent. Bumble and bumble Thickening Volume Shampoo draws complaints about dryness; Rusk Deepshine PlatinumX Purple Shampoo draws complaints about how it cleanses.

Thickening Volume Shampoo

Reviewers using the shampoo alongside its companion conditioner report a mild, pleasant scent and general satisfaction with the wash routine

general users

Users with thin/brittle hair report a visible boost in body and compliments on hair appearance after switching to the shampoo+conditioner combo

thin/brittle hair

A minority of long-term users with fine, straight hair report the shampoo left hair dry and lifeless after several months of daily use, despite good initial results

fine/straight hair, long-term daily users

Some first-time users note the shampoo did not noticeably add volume on a single use and feel repeated use is needed to judge the effect

new/trial users

Deepshine PlatinumX Purple Shampoo

Scent is frequently praised as a standout feature

general reviewers

Reliably tones out yellow/brassy tones on blonde and highlighted hair, several users calling out reduced brassiness after a few uses

reviewers with blonde or highlighted hair

Some reviewers report the formula is thin/runny and does not lather up well

general reviewers

A minority of reviewers found it left hair feeling dry despite the brightening effect

reviewers with color-treated hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.21/oz vs $4.37/oz — Bumble and bumble Thickening Volume Shampoo costs about 3.6× more per ounce than Rusk Deepshine PlatinumX Purple Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $4.37/oz Thickening Volume Shampoo $1.21/oz Deepshine PlatinumX Purple

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readThickening Volume ShampooDeepshine PlatinumX Purple Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Thickening Volume Shampoo vs Daily Silver ShampooAmerican Crew · 93% function matchDeepshine PlatinumX Purple Shampoo vs Daily Silver ShampooAmerican Crew · 89% function matchThickening Volume Shampoo vs Puremix Fresh Pomegranate Color Protecting ShampooRusk · 89% function matchDeepshine PlatinumX Purple Shampoo vs Clairol Shimmer Lights Purple ShampooClairol · 89% function matchThickening Volume Shampoo vs ColorMotion+ ShampooWella · 85% function matchDeepshine PlatinumX Purple Shampoo vs Elevate Weightless Volume ShampooRusk · 89% function matchThickening Volume Shampoo vs Sunday Clarifying ShampooBumble and bumble · 85% function matchDeepshine PlatinumX Purple Shampoo vs Fanola No Yellow ShampooFanola · 89% function match

Thickening Volume Shampoo · Deepshine PlatinumX Purple Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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