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Side by side

Pureology Pureology Pure Volume Shampoo vs Pureology Pureology Strength Cure Shampoo

53% function match · 6 of the 13 functions we compared match Formula overlap 22%. Pureology Pureology Pure Volume Shampoo and Pureology Pureology Strength Cure Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Pureology Pure Volume Shampoo — flaking scalps
  • Pureology Strength Cure Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Pureology Pureology Pure Volume Shampoo — 33.8 oz container Pureology

Pureology Pure Volume Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Silicone-free
Pureology Pureology Strength Cure Shampoo — 9 oz container Pureology

Pureology Strength Cure Shampoo

  • Shampoo
  • Prestige
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$23.61 33.81 oz · $0.70/oz
$31.89 9 oz · $3.99/oz

Compared at different sizes — 33.81 oz against 9 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Lower cost than most shampoos $$$$$ Salon tier · costs less than 80% of the 835 shampoos we’ve priced
Same job for less elsewhere $$$$$ Prestige tier · costs more than 85% of the 835 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Differs
Gentle Removes light dirt and oil without stripping. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Differs
None Nothing here needs a detergent wash to remove. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Differs
salicylic acid Carries an over-the-counter scalp active, listed under Drug Facts. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Flaking scalpsthis carries an over-the-counter active
  • Colour-treated hairthat fades faster in a sulfate wash
  • Frequent washerswho want gentler cleansing
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Fine hairthat flattens under most products
Why you might skip it
  • Scents bother youthis product carries a scent
  • Heavy product buildupthis is not a clarifying wash
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
—
Strength Cure
Where to buy
Target
Ulta · Salons
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
Vegan
Vegan · label states
Vegan · label states
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Sweet & vanilla
Fresh & airy

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientPureology Pure Volume ShampooPureology Strength Cure Shampoo
Water
Neutral
#1Leading
#1Leading
Benzoic Acid
Stabilizes
#2Leading
#27Below the 1% line
Benzophenone-4
Neutral
#3Leading
#48Below the 1% line
Butylene Glycol
Moisturizes
#4Supporting
#29Below the 1% line
Carbomer
Holds
#5Supporting
#21Below the 1% line
Citric Acid
pH balancer
#7Below the 1% line
#14Below the 1% line
Citronellol
Fragrance
#8Below the 1% line
#50Below the 1% line
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
Protein
#17Below the 1% line
#43Below the 1% line
Limonene
Fragrance
#19Below the 1% line
#44Below the 1% line
Fragrance
Fragrance
#20Below the 1% line
#12Below the 1% line
Disodium Laureth Sulfosuccinate
Cleanses
#12Below the 1% line
#3Leading
Sodium Lauryl Sulfoacetate
Cleanses
#33Below the 1% line
#4Supporting
Sodium Lauroyl Sarcosinate
Cleanses
#32Below the 1% line
#5Supporting
Coco-Betaine
Cleanses
#10Below the 1% line
#6Supporting

What only one of them carries

Pureology Pure Volume Shampoo

Pureology Strength Cure Shampoo

Full ingredient list — Pureology Pure Volume Shampoo (35)
Full ingredient list — Pureology Strength Cure Shampoo (59)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsPureology Pure Volume ShampooPureology Strength Cure Shampoo
Supported
1
0
Partly supported
0
0
Stated by brand
1
1
Potential conflict
1
0

Pureology Pure Volume Shampoo

  • Provides gentle cleanse without sulfatesSupportedGentler on colour and coils.
  • 100% vegan ingredients with Antifade ComplexStated by brandOnly the brand’s testing shows this.
  • Removes impurities and build-up while infusing moisturePotential conflictToo gentle for real build-up.

Pureology Strength Cure Shampoo

  • Proven to restore up to 99% of hair's virgin strengthStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent. Pureology Pureology Pure Volume Shampoo draws complaints about tangling and dryness.

Pureology Pure Volume Shampoo

Adds noticeable fullness and body

fine/thin hair

Pleasant aromatherapy-style scent, not overpowering

general

Incomplete rinse-out and tangling reported

fine hair

Hair can feel brittle or straw-like after washing

already-dry or color-treated hair

Scalp reaction reports are mixed -- some irritation, others find it soothing

sensitive scalp/eczema-prone users

Pureology Strength Cure Shampoo

Reviewers report visibly softer, cleaner hair without a stripped feeling, especially when paired with the matching conditioner.

general damaged/color-treated hair

Scent and a gentle, non-stripping clean are recurring praise points even from otherwise mixed reviews.

damaged/split-end-prone hair

A small number of reviewers reported increased shedding/hair fall after continued use, a notable complaint on an otherwise positively reviewed product.

long-term repeat users

Value perception improves sharply when purchased on sale; several reviewers note it is worth it at a discount but pricey at full price.

general users

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.70/oz vs $3.99/oz — Pureology Pureology Strength Cure Shampoo costs about 5.7× more per ounce than Pureology Pureology Pure Volume Shampoo.

$0.00/oz median $1.51/oz $17.29/oz $0.70/oz Pureology Pure Volume Sham $3.99/oz Pureology Strength Cure Sh

Every mark sits on one distribution because these are compared against the same set: 835 shampoos with a computable unit price.

Value readPureology Pure Volume ShampooPureology Strength Cure Shampoo
Label
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Pureology Pure Volume Shampoo vs Rosemary ShampooAs I Am · 81% function matchPureology Strength Cure Shampoo vs Smooth Perfection ShampooPureology · 100% function matchPureology Pure Volume Shampoo vs Colorific Shampoo, PlumeriaAlba Botanica · 81% function matchPureology Strength Cure Shampoo vs Coily Miracle Hydrating ShampooIt's a 10 · 100% function matchPureology Pure Volume Shampoo vs Ocean Surf Repair & Refresh ShampooAlba Botanica · 81% function matchPureology Strength Cure Shampoo vs HYDRATE-ME.WASHKevin Murphy · 99% function matchPureology Pure Volume Shampoo vs Body Builder Shampoo - MangoAlba Botanica · 81% function matchPureology Strength Cure Shampoo vs Premiere Bain Décalcifiant RéparateurKerastase · 96% function match

Pureology Pure Volume Shampoo · Pureology Strength Cure Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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