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Side by side

OGX Anti-Breakage + Keratin Oil Shampoo vs OGX Blonde Enhance + Purple Toning Shampoo

54% function match · 6 of the 12 functions we compared match Formula overlap 44%. OGX Anti-Breakage + Keratin Oil Shampoo and OGX Blonde Enhance + Purple Toning Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
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When each one is the right call

What each formula is built for, from its own ingredient list.

  • Anti-Breakage + Keratin Oil Shampoo — colour-treated hair
  • Blonde Enhance + Purple Toning Shampoo — fast-oiling scalps

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
OGX Anti-Breakage + Keratin Oil Shampoo — 13 oz container OGX

Anti-Breakage + Keratin Oil Shampoo

  • Shampoo
  • Masstige
  • Sulfate-free
OGX Blonde Enhance + Purple Toning Shampoo — 13 oz container OGX

Blonde Enhance + Purple Toning Shampoo

  • Shampoo
  • Drugstore
Price, size & price per ounce
$18–19 13.02 oz · $1.38/oz
$10.69 13 oz · $0.82/oz
Value / price positioning
Priced with its peers $$$$$ Masstige tier · costs less than 52% of the 817 shampoos we’ve priced
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 75% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Differs
Moderate Conditioning agents are present, lower in the list. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
—
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Differs
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Low The silicones here are the water-soluble kind. Your hair
Clarifying wash needed
Moderate Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
—
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Hard waterand swimmers dealing with mineral deposit
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Grocery / mass
Grocery / mass
Free of
  • sulfate-free
—
Cruelty-free
Not cruelty-free · PETA-listed
Not cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAnti-Breakage + Keratin Oil ShampooBlonde Enhance + Purple Toning Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#2Leading
Hydrolyzed Keratin
Protein
#6Supporting
#4Supporting
Cocamidopropyl Betaine
Cleanses
#12Secondary
#3Leading
Fragrance
Fragrance
#27Below the 1% line
#21Below the 1% line

What only one of them carries

Anti-Breakage + Keratin Oil Shampoo

Blonde Enhance + Purple Toning Shampoo

Full ingredient list — Anti-Breakage + Keratin Oil Shampoo (30)
Full ingredient list — Blonde Enhance + Purple Toning Shampoo (22)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAnti-Breakage + Keratin Oil ShampooBlonde Enhance + Purple Toning Shampoo
Supported
3
0
Partly supported
0
0
Stated by brand
1
0
Potential conflict
0
0

Anti-Breakage + Keratin Oil Shampoo

  • Helps resist breakage caused by brushing and styling, while enhancing a luminescent shineSupportedReinforces a damaged strand.
  • Strands that are strengthened from within and nourished throughout for longer, stronger hairSupportedHelps hair feel hydrated.
  • Helps defend against split-ends and fly-awaysStated by brandMay help, but not a primary focus.
  • Paraben-free with sulfate-free surfactantsSupportedGentler on colour and coils.

Blonde Enhance + Purple Toning Shampoo

No claims recorded for this product beyond the ones above.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Anti-Breakage + Keratin Oil Shampoo

Multiple reviewers say hair feels noticeably softer and easier to detangle within the first few washes

verified purchasers

Reviewers describe a thick, luxurious lather that rinses out cleanly without leaving residue

retailer-generated review summary plus individual reviewers

Reviewers repeatedly describe the scent as sweet and long-lasting, and it is by far the most-tagged review facet on this listing

Walmart verified purchasers, 207 of 416 reviews tag scent

Some reviewers note the lather's texture has changed between batches, moisturizing and foaming well in some but not all purchases

retailer-generated review summary

Blonde Enhance + Purple Toning Shampoo

Reviewers with blonde, highlighted or bleached hair repeatedly report it neutralizes brassy or yellow tones and brightens color within one to a few washes.

Several reviewers report noticeable hair shedding or hair loss during use and say they stopped buying it after hearing news reports linking OGX products to hair loss claims.

A recurring complaint is that regular use dries hair out, with several reviewers recommending limiting it to once or twice a week and always following with a conditioner or mask.

A large group of reviewers praise the scent as pleasant and not overpowering, distinguishing it favorably from other purple shampoos they have tried.

Reviewers who normally buy salon-brand purple shampoos (Pureology, Fanola, Kristin Ess) describe this as a comparable but slightly less pigmented, budget alternative.

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.82/oz vs $1.38/oz — OGX Anti-Breakage + Keratin Oil Shampoo costs about 1.7× more per ounce than OGX Blonde Enhance + Purple Toning Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $1.38/oz Anti-Breakage + Keratin Oi $0.82/oz Blonde Enhance + Purple To

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readAnti-Breakage + Keratin Oil ShampooBlonde Enhance + Purple Toning Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Anti-Breakage + Keratin Oil Shampoo vs STIMULATE-ME.WASHKevin Murphy · 96% function matchBlonde Enhance + Purple Toning Shampoo vs Biotin & Collagen Extra Strength Volumizing Shampoo for Fine HairOGX · 96% function matchAnti-Breakage + Keratin Oil Shampoo vs Caviar Anti-Aging Sheer Dry ShampooAlterna · 95% function matchBlonde Enhance + Purple Toning Shampoo vs Healthy Scalp Clarify & Shine Shampoo With Pink GrapefruitNeutrogena · 92% function matchAnti-Breakage + Keratin Oil Shampoo vs Ultra Smooth ShampooAussie · 94% function matchBlonde Enhance + Purple Toning Shampoo vs Deluxe Defense ShampooKenra Platinum · 87% function matchAnti-Breakage + Keratin Oil Shampoo vs Ghost ShampooVerb · 93% function matchBlonde Enhance + Purple Toning Shampoo vs Platinum Blonde Violet ShampooPaul Mitchell · 86% function match

Anti-Breakage + Keratin Oil Shampoo · Blonde Enhance + Purple Toning Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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