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Side by side

OGX Blonde Enhance + Purple Toning Shampoo vs Paul Mitchell Platinum Blonde Violet Shampoo

86% function match · 7 of the 10 functions we compared match Formula overlap 55%. OGX Blonde Enhance + Purple Toning Shampoo and Paul Mitchell Platinum Blonde Violet Shampoo share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Blonde Enhance + Purple Toning Shampoo — fast-oiling scalps
  • Platinum Blonde Violet Shampoo — fast-oiling scalps

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
OGX Blonde Enhance + Purple Toning Shampoo — 13 oz container OGX

Blonde Enhance + Purple Toning Shampoo

  • Shampoo
  • Drugstore
Paul Mitchell Platinum Blonde Violet Shampoo — brand photograph Paul Mitchell

Platinum Blonde Violet Shampoo

  • Shampoo
  • Masstige
  • Moisture-rich
Price, size & price per ounce
$10.69 13 oz · $0.82/oz
about $20 10.14 oz · $1.98/oz
Value / price positioning
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 75% of the 835 shampoos we’ve priced
Upper-mid price for a shampoo $$$$$ Masstige tier · costs more than 60% of the 835 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
—
Silicone / wax buildup Differs
Low The silicones here are the water-soluble kind. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence
—
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Grocery / mass
Brand website
Vegan
—
Vegan · label states
Cruelty-free
Not cruelty-free · PETA-listed
Cruelty-free · label states
Scent
Scented, not described
Scented, not described
How often
—
weekly

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientBlonde Enhance + Purple Toning ShampooPlatinum Blonde Violet Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#2Leading
Cocamidopropyl Betaine
Cleanses
#3Leading
#3Leading
Fragrance
Fragrance
#21Below the 1% line
#17Below the 1% line
Glycerin
Moisturizes
#11Secondary
#5Supporting

What only one of them carries

Blonde Enhance + Purple Toning Shampoo

Platinum Blonde Violet Shampoo

Full ingredient list — Blonde Enhance + Purple Toning Shampoo (22)
Full ingredient list — Platinum Blonde Violet Shampoo (20)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsBlonde Enhance + Purple Toning ShampooPlatinum Blonde Violet Shampoo
Supported
0
3
Partly supported
0
0
Stated by brand
0
5
Potential conflict
0
0

Blonde Enhance + Purple Toning Shampoo

No claims recorded for this product beyond the ones above.

Platinum Blonde Violet Shampoo

  • Purple shampoo ideal for light to medium blonde, silver, gray or white hairStated by brandCan’t be confirmed from label.
  • Eliminates unwanted brassy tones for light, bright huesStated by brandCan’t be confirmed from label.
  • Gentle enough for weekly useStated by brandCan’t be confirmed from label.
  • VeganSupportedMatches our researched record.
  • Cruelty FreeSupportedMatches our researched record.
  • Paraben FreeSupportedPreserved without parabens.
  • Made Without GlutenStated by brandCan’t be confirmed from label.
  • Color SafeStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Paul Mitchell Platinum Blonde Violet Shampoo draws complaints about residue or cast.

Blonde Enhance + Purple Toning Shampoo

Reviewers with blonde, highlighted or bleached hair repeatedly report it neutralizes brassy or yellow tones and brightens color within one to a few washes.

Several reviewers report noticeable hair shedding or hair loss during use and say they stopped buying it after hearing news reports linking OGX products to hair loss claims.

A recurring complaint is that regular use dries hair out, with several reviewers recommending limiting it to once or twice a week and always following with a conditioner or mask.

A large group of reviewers praise the scent as pleasant and not overpowering, distinguishing it favorably from other purple shampoos they have tried.

Reviewers who normally buy salon-brand purple shampoos (Pureology, Fanola, Kristin Ess) describe this as a comparable but slightly less pigmented, budget alternative.

Platinum Blonde Violet Shampoo

Long-time purple-shampoo users say it tones brassy or yellow blonde and highlighted hair effectively while feeling less drying than other purple shampoos they have used.

experienced purple-shampoo users with blonde/highlighted hair

Several reviewers use it on their children's or family members' blonde hair after swimming and say it tones gently without much fuss.

parents using it on kids' or family members' hair

A couple of long-term users say repeated regular use gradually shifted their blonde toward an ashy or gray cast rather than staying neutral.

long-term regular users

A notable share of reviewers, especially with strongly brassy or thick hair, say it barely tones even after long processing times of ten to forty-five minutes.

reviewers with stubborn brassiness or thick hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.82/oz vs $1.98/oz — Paul Mitchell Platinum Blonde Violet Shampoo costs about 2.4× more per ounce than OGX Blonde Enhance + Purple Toning Shampoo.

$0.00/oz median $1.51/oz $17.29/oz $0.82/oz Blonde Enhance + Purple To $1.98/oz Platinum Blonde Violet Sha

Every mark sits on one distribution because these are compared against the same set: 835 shampoos with a computable unit price.

Value readBlonde Enhance + Purple Toning ShampooPlatinum Blonde Violet Shampoo
Label
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.
Upper-mid price for a shampooSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Blonde Enhance + Purple Toning Shampoo vs Biotin & Collagen Extra Strength Volumizing Shampoo for Fine HairOGX · 96% function matchPlatinum Blonde Violet Shampoo vs Blonde Purple ShampooSun Bum · 91% function matchBlonde Enhance + Purple Toning Shampoo vs Healthy Scalp Clarify & Shine Shampoo With Pink GrapefruitNeutrogena · 92% function matchPlatinum Blonde Violet Shampoo vs Nº.4P Blonde Enhancer Toning ShampooOlaplex · 86% function matchBlonde Enhance + Purple Toning Shampoo vs Deluxe Defense ShampooKenra Platinum · 87% function matchPlatinum Blonde Violet Shampoo vs Nexxus Clean & Pure Nourishing Detox ShampooNexxus · 86% function matchBlonde Enhance + Purple Toning Shampoo vs Oat Milk Blend Daily Moisture ShampooAveeno · 79% function matchPlatinum Blonde Violet Shampoo vs Royal Treatment Color Gloss Blonde Enhancing Purple ShampooCHI · 86% function match

Blonde Enhance + Purple Toning Shampoo · Platinum Blonde Violet Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 7 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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